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Largest agency holding groups and independent networks worldwide – Image: Xpert.Digital

In a 2019 ranking of the largest agency holding groups and independent networks worldwide based on their PR revenue, Interpublic Group ranks second with PR revenue of $1.3 billion. Omnicom PR Group led the pack with $1.38 billion in PR revenue this year.

Largest agency holding groups worldwide in 2019, by PR revenue (in million US dollars)

• 1,379 – Omnicom PR Group
• 1,300 – Interpublic Group
• 1,185 – WPP
• 990 – PROI Worldwide
• 971 – DJE Holdings
• 450 – Publicis Groupe
• 350 – Huntsworth Group
• 329 – BlueFocus Communication Group
• 328 – Next 15
• 225 – Hayas PR
• 149 – Avenir Global

Leading PR agencies worldwide in 2019, by fee income – Image: Xpert.Digital

In a 2019 ranking of global PR agencies by annual fee income, Ketchum, Inc. ranked fifth with estimated fee income of $535 million. This year, Edelman was the top PR agency with fee revenue of more than $890 million.

Leading PR agencies worldwide 2019 – Fees earned in million US dollars

• 892 – Edelman
• 865 – Weaver Shandwick
• 740-BCW
• 605 – FleishmanHillard
• 535 – Ketchum
• 450 – MSL
• 360 – Hilt+Knowlton Strategies
• 345 – Ogilvy
• 329 – BlueFocus
• 324-Brunswick

Leading PR firms with main business in the USA – Image: Xpert.Digital

In 2020, Edelman generated approximately $840 million in global net fees, placing it first on the list of top PR firms by that value. Real Chemistry ranked second in net fees, generating $360 million that year.

The companies on this list met the ranking rules by providing fee and employee numbers, income tax and W-3 ​​forms, and a current account list. The companies listed operate primarily in the United States.

Suitable for:

• Content marketing services for B2B and B2C
• Benefits and methods of PR and content marketing

Top PR Firms in the US 2020, by Net Fees (in Million US Dollars)

840 - Edelman
360 - Real Chemistry
143 - APCO Worldwide
109 - Finn Partners
106 - ICR
88 - Ruder Finn Inc.
86 - Zeno Group
62 - Prosek Partners
42 - Hotwire
39 - MWWPR

Fastest growing PR agencies worldwide – Image: Xpert.Digital

In a global ranking of PR agencies based on the growth of their fee income in 2019, SourceCode Communications took fourth place after increasing its fee income by 106.5 percent compared to the previous year. SEC Newgate took first place in 2019 with a fee income growth rate of 131.9 percent.

• 131.9% – SEC Newgate
• 117.6% – Cheer Partners
• 116.7% – ORCA Agency Group
• 106.5% – SourceCode Communications
• 93.7% – ERA Myanmar
• 88.9% – Poem
• 74% – Kaizzen
• 73.8% – CURA Strategies
• 73.6% – Tin Man
• 71.7% – Firehouse Strategies

Fastest Growing PR Agencies in the USA – Image: Xpert.Digital

In a ranking of the fastest-growing PR agencies in the US, Cheer Partners took first place, with fee revenue growth of 117.6 percent in 2019 compared to the previous year. SourceCode Communications was the second fastest-growing PR agency in 2019, with fee revenue growth of 106.5 percent.

117.6% – Cheers Partners
106.5% – SourceCode Communications
73.8% – CURA Strategies
71.7% – Firehouse Strategies
69% – Approach Marketing
51.9% – Imre
51.8% – Hudson Cutler
49.1% – Current Globa
45.1% – Day One Agency
36.5% – Kiwit

Suitable for:

• Important for PR and content marketing: emailing – newsletter
• Scope and industry types of PR and content marketing

Customer retention rates of the leading public relations agencies – Image: Xpert.Digital

According to a study of the customer retention rates of leading public relations agencies (as of September 2020), Dur had the highest customer retention rate at 100 percent, closely followed by Pilot PMR and Janice McCafferty PR at 99 percent.

• 100% – major
• 99% – Pilot PMR
• 99% – Janice McCafferty PR
• 98% – Paul Werth Associates
• 98% – Racepoint Global
• 98% - 42 West
• 97% – Public Communications
• 97% - Edelman
• 97% - Crenshaw Communications
• 97% – Hart Associates Inc.
• 97% – Blue Water Communications
• 96% - Powell Tate
• 96% – Anderson Group Public Relations
• 96% – Fees MacDonald, LLC
• 96% – Prosek Partners
• 96% – JCPR
• 96% - Blaze
• 96% – Zeno Group
• 95% – PetersGroup
• 95% – Energi PR
• 95% – Patriot Strategies
• 95% – Fujita & Miura Public Relations, Inc.
• 95% – Renata Parker PR LLC
• 95% – Golin Harris
• 95% – GaileyMurray Communications
• 95% – Payton Communications, LLC
• 95% – NP Strategy

Number of employees at leading PR firms – Image: Xpert.Digital

Among the top PR firms in the U.S. in 2020, ranked by their net fees that year, Edelman ranks No. 1 with net fees of over $840 million and 5,143 employees on payroll. Real Chemistry was the runner-up in terms of net fees; it also had the second largest number of employees this year, with 1,350 employees.

The companies included in this list met the ranking rules by providing fee and employee totals, income tax and W-3 ​​forms, and a list of current accounts. The companies listed operate primarily in the United States.

Number of employees in leading PR firms in the USA

• 5,143 – Edelman
• 1,350 - Real Chemistry
• 799 – APCO Worldwide
• 745 – Finn Partners
• 260 – ICR
• 732 – Rudder Finn Inc.
• 513 – Zeno Group
• 209 – Prosek Partners
• 253 – Hotwire
• 160 – MWWPR

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

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