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Programmatic Advertising: Advertising is becoming more and more individual

Programmatic Advertising: Advertising is becoming more and more individual

Programmatic Advertising: Advertising is becoming more and more individual

According to a forecast, 42 percent of display advertising are individualized for the current year. This type of advertising is referred to as Programmatic Advertising and is based on the evaluation of user data. This means that personalized advertising in this country is relatively unpopular in comparison, as the view of the graphic shows. In the United States, the proportion of programmatic is currently 77 percent – 57 percent in China.

You can find more infographics at Statista

 

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