Programmatic Advertising: Advertising is becoming more and more individual

According to a forecast for the current year, 42 percent of display advertising is personalized. This type of advertising is called programmatic advertising and is based on the analysis of user data. As the graphic shows, personalized advertising is relatively unpopular in Germany. In the US, the programmatic share is currently at 77 percent – ​​in China it is 57 percent.

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