Mobile SEO: Looking for a search engine optimization agency from Esslingen, Göppingen or Geislingen?

Published on: June 7, 2021 / Updated on: June 13, 2021 – Author: Konrad Wolfenstein

Mobile SEO – search engine optimization agency – Image: SEO.AG / Xpert.Digital & MillaF|Shutterstock.com

Local search optimization: in Google Maps the “Nearby” search

Meanwhile, in many areas, far more searches are conducted via the mobile version of Google than via the desktop version. This is also true for the online map service Google Maps. Google Maps can also be used on mobile phones. It comes pre-installed on many mobile devices. An app is available for iOS and Android. In February 2021, the Google Maps app was accessed by 51 percent of the mobile audience in the United States. The figures for Germany are similar.

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Suitable for:

• Supreme discipline for search engine optimization, search engine marketing: Mobile SEO
• SEO focus: Mobile-ready for local information searches

Smartphone use for local search “Nearby”

Smartphone use for local search “Search nearby” – Xpert.Digital

"Nearby" search: Percentage of smartphone shoppers in the United States who used their device for local search. This statistic shows the percentage of smartphone shoppers in the United States who used their device for local search as of July 2018. During the survey period, 82 percent of respondents who said they used their smartphone for shopping used the "Nearby" search on their mobile device.

• Yes: 82% overall / 92% millennials
• No: 18% total / 8% millennials

Most frequent local search queries using the “Nearby” search among smartphone users

Most frequent local search queries using the “Nearby” search among smartphone users – Image: Xpert.Digital

This statistic shows the most frequent local searches among smartphone users in the USA in July 2018. During the survey period, 48 percent of respondents stated that they use the “Nearby” search for a specific store or retailer.

• 48% – Specific store/retailer
• 29% – Product category nearby
• 23% – Specific brand nearby

Most popular categories for local search queries in the mobile “Nearby” search among smartphone users

Most popular categories in mobile “Nearby” search among smartphone users – Image: Xpert.Digital

This statistic shows the most popular categories of local search queries in the mobile "Nearby" search among smartphone users in the USA. In July 2018, 84 percent of respondents stated that they typically use the "Nearby" search for food.

• 84% – Food
• 56% – Entertainment
• 50% – Banking
• 41% – Clothing
• 38% – Body care

Suitable for:

• Search engine advertising – search engine advertising
• How your target group interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

Yelp: Number of unique mobile visitors 2016-2020

Yelp: Number of unique mobile visitors 2016-2020 – Image: Xpert.Digital

The timeline shows the number of unique mobile visitors to the recommendation platform Yelp from 2016 to 2020, per quarter. Mobile visitor numbers to the local search and review site show steady growth, reaching over 29.6 million unique mobile app devices in the third quarter of 2020.

Yelp, Inc. is an American internet company that operates a recommendation portal for service providers. The company's website offers specialized search functions and provides information about businesses in a specific area, defined by address or zip code.

Besides Yelp, there are other platforms that have taken on the topic of reviews.

TripAdvisor focuses on travel destinations and recommendations from travelers for travelers. Foursquare has combined gamification with reviews and was the first provider to introduce a check-in function, which is now also available on Yelp.

The increasingly powerful features of Google Maps, including its own lists, reviews, photos, and integration into the Google or Google Maps search function, are now also making Yelp a strong competitor.

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

Do you need more input on marketing?

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
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• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

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Konrad Wolfenstein

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