▶️ The reorganization of the XR market: When hardware becomes secondary and AI takes over value creation
The XR market is facing a radical reorganization in 2026, a complete game-changer. | Hardware, once the star, is taking a backseat and approaching commodity status. | Instead, artificial intelligence is assuming the central role in value creation and becoming the true game-changer. | The major tech giants like Meta, Google, and Apple are fundamentally adapting their strategies. | Meta is attempting to break free from platform dependencies with subsidized hardware, while Reality Labs are burning through billions. | Apple is practicing patience and, as usual, focusing on perfect mass appeal. | Google is returning with its proven Android strategy and is committed to an open ecosystem. | The dream of the metaverse is giving way to the tangible reality of smart AI assistants. | Forget about VR headsets alone; the focus is now on viable business models. | Discover why AI is the real reason for the new boom and is defining the value creation of the future. [...]
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