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▶️ Now also Google: After X and Meta, no fact check - Does the EU accept the Community Notes as an alternative?
Exciting debate: Google is following suit – but here too, no classic fact check! | Community Notes in Focus: Are these viewed as a trustworthy alternative? | | EU requirements: Can Google keep up with the strict requirements of the European Union? | No fact check: Why are tech giants like X, Meta and now Google following this path? | Community Control: How effective are Community Notes in practice? | | Regulatory pressure: Does the EU really approve of this new practice? | Transparency and trust: Can Google's approach ensure user trust? | Potential risks: What are the dangers of not using fact checks in the digital world? | Current Context: A deep dive into the interplay between technology and regulation. | Future of platforms: What impact does this development have on digital discourse? [...]

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- Sales/Marketing Blog · Social Media · XPaper
▶️ Opinion and discussion contribution: Community notes instead of fact checks – include users with different perspectives
An overview of the advantages and disadvantages of community notes instead of classic fact checks. | Find out how user perspectives influence the climate of discussion. | Analysis: Can different opinions contribute to finding the truth? | Insight: Why collaborative discussion can often be more effective. | Debate: Strengths and challenges of user-generated content. | Practical examples and their impact on platform dynamics. | Comparison: Community Notes vs. traditional fact checks. | Invitation to think and discuss new approaches. | How diversity in perspectives can shape social discourse. | Innovative concepts for more modern fact checking on social media. [...]

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- Sales/Marketing Blog · Social Media · XPaper
▶️ Meta does it like X: 'Community Notes' replace the 'fact check' - but there's a catch
“Community Notes” instead of fact checking: Meta is changing its approach to combating misinformation. | User-based system: Content is supplemented with community-based comments. | New tool, old problems: critics fear misuse and manipulation. | Inspiration from X (formerly Twitter): The feature is very similar to X's "Community Notes". | More transparency? Meta promises a greater diversity of perspectives. | No substitute for fact checks: experts warn of a lack of reliability. | Worldwide rollout: The feature will be rolled out gradually globally. | Citizens as fact checkers: Trust lies in the hands of the users. | Criticism remains: Some emphasize that professional fact-checking remains indispensable. | Risky change: The question remains whether this can really curb misinformation. [...]

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- Sales/Marketing Blog · Digital Intelligence · Social Media · Pre-release
▶️ A bang in the tech world: The AI company Perplexity is planning a spectacular merger with TikTok - what's behind it?
Perplexity, an AI pioneer, merges with TikTok – a new tech giant is born! | Will AI and social media be revolutionized? This merger promises big things! | Global implications: What does this mean for the future of digital communications? | Focus on innovation: New AI trends could amaze users. | TikTok 2.0? The platform could become smarter and more interactive with Perplexity! | More creativity? New tools and functions could redefine content. | Fusion of superlatives: AI expertise meets social media phenomenon. | Data protection in mind? This merger raises important questions. | What do the users think? Community opinion could be crucial. | The future starts now: A game changer for tech and social media! [...]

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- Artificial Intelligence (AI) - AI blog, hotspot and content hub · Digital Intelligence · Social Media · XPaper
▶️ The marketing startup Astral: The planned AI offensive with AI agents on the social media platform Reddit
Innovative startup: Astral sets new standards in marketing with AI-supported solutions! | AI agents in action: Planned offensive for effective interactions on Reddit. | Social media power: Targeted engagement on one of the most influential platforms. | Creative Strategies: Astral combines data analysis and AI for unique campaigns. | Precise target group targeting: Tailored content for maximum impact. | Technology-First: Advanced tools for well-thought-out brand communication. | Data-driven success: Using insights to optimize every campaign. | Trendsetters in Marketing: Innovative Ways to Place Brand Messages. | Effective networking: Building and maintaining communities through smart interactions. | Forward thinking: Astral is shaping the future of digital marketing. [...]

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- Artificial Intelligence (AI) - AI blog, hotspot and content hub · Digital hub for entrepreneurship and start-ups - information, tips, support & advice · Sales/Marketing Blog · Digital Intelligence · E-Commerce · Social Media · XPaper
▶️ How does creative marketing differ from business development and what role does creativity play in marketing?
Business development relies on strategic partnerships and growth opportunities. | In contrast, creative marketing uses innovative ideas to excite target groups. | Collaboration in B2B is often the focus of business development. | Creative marketing campaigns awaken emotions and create striking experiences. | Both areas pursue long-term success measurement, but with different approaches. | Creativity in marketing often determines brand perception and customer loyalty. | Numbers & analytics dominate business development, but marketing brings emotions into play. | Creativity often acts as a driver for innovative business approaches. | Among other things, marketing reaches broader target groups through diverse channels. | The clear dividing line lies in the goals: promoting growth (BD) vs. strengthening brand loyalty (marketing). [...]

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- Sales/Marketing Blog · E-Commerce · Social Media · Pre-release
▶️ … “Creativity” is often mentioned when it comes to unusual ideas, new product concepts or catchy advertising slogans…
Creativity: The key to original ideas and innovative solutions. | Whether in art, design or advertising – creativity inspires us every day. | New product concepts arise when imagination and strategy come together. | Creative advertising slogans stay in your head and make brands unforgettable. | Unique stories can be told with creativity. | It promotes problem solving through unconventional thinking. | Creativity means: pushing boundaries and daring to try new things. | | Success factor in companies: inventiveness makes the difference. | Creativity recognized? It can be specifically encouraged and trained. | | Good ideas arise where passion, courage and vision come together. [...]

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- Sales/Marketing Blog · E-Commerce · Social Media · XPaper
▶️ Creativity and Marketing – An often misunderstood duo
Flexible working: tasks instead of hours – use an innovative working model. | No more time clocks: No fixed working hours, the focus is on results. | Home office: Work flexibly from home. | Office Work: Take advantage of the office for tasks that require collaboration. | Prioritize tasks: Set clear goals for efficient teamwork. | | Increase productivity: Focus on results rather than hours. | Better teamwork: Task-based work promotes collaboration. | Achieving goals: Less time pressure, more goal orientation. | Work-life balance: Flexible working improves your quality of life. | Future of work: This model is modern and motivating! [...]

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- Sales/Marketing Blog · E-Commerce · Social Media
▶️ Hey, we need to talk: Creativity, marketing and business development have a problem - from misunderstandings to opportunities
Creativity blocked? Discover how to overcome common misunderstandings. | Marketing at a standstill? Learn about new approaches to sustainable growth. | Business development in a dead end? We'll show you how to use opportunities more effectively. | Want some fresh ideas? This is how you exploit your creative potential. | Looking for focus? Recognize what really matters and move your project forward. | | Strategies for success? Get valuable tips for implementation and innovation. | Seize opportunities! Be the pioneer in your market. | | Improve communication! Let’s speak plainly – for better collaboration. | Address problems? Find the best solutions together. | From misunderstandings to possibilities! Get inspired and take your project to the next level! [...]

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- Sales/Marketing Blog · E-Commerce · Social Media · Expert advice & insider knowledge
▶️ Purpose-driven marketing – example BVG and Dove: Thoughtful, critical and self-critical topics as a marketing strategy?
Purpose-driven marketing uses meaningfulness as a success strategy. | The BVG shows: self-irony and honesty create brand love. | | Dove promotes real beauty – a plea for self-acceptance. | Marketing becomes a tool for social issues. | Critical look at the effect: authenticity or just PR? | Why self-criticism makes brands stronger and more credible. | How value commitment has a lasting influence on consumers. | | Strategies for meaning-oriented marketing in a practical example. | For brands that take a stance – risks and opportunities in focus. | Purpose as a new formula for success: This is how marketing stays relevant! [...]

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- Sales/Marketing Blog · Trends · Social Media · XPaper
▶️ The appeal of the unexpected: Content that stays in your memory - get out of the uniform information landscape
The appeal of the unexpected – content that leaves a lasting impression. | Discover how you stand out from the uniform crowd. | Creative strategies for memorable content. | Storytelling that awakens and captivates emotions. | Attract attention with uniqueness. | Content that will be remembered – sustainably and effectively. | Variety instead of uniformity: ideas that inspire. | How exceptional content creates real added value. | Surprise your target group with the unexpected! | Inspiration for content that makes you unbeatable. [...]

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- Sales/Marketing Blog · Social Media · XPaper
▶️ Wow content – Always a content classic: “Wow, I didn’t know that before”
Wow content inspires! Here you will learn new and exciting things. | Expand knowledge – content that surprises you. | Aha moments guaranteed – discover what you didn’t know. | Variety of topics – from everyday life to science, wow for everyone! | Always up-to-date – we deliver fresh wow facts. | Inspiring and motivating – perfect for your knowledge boost. | Memory kicker – unique facts that last. | Entertaining & informative – learning with a fun effect. | Amazing details – discover new perspectives. ⭐ Never knew? Wow content makes it possible! [...]

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- Sales/Marketing Blog · Social Media · XPaper
▶️ Europe in shopping fever - Surprise in e-commerce: Zalando takes over About You - A retail and media giant is created
Europe is experiencing a bang in e-commerce: | Zalando takes over About You – a takeover that will permanently change the industry! | | Revolution in online retail: Zalando and About You join forces. | Stronger together: A new retail giant is emerging. | Market Impact: Customers can look forward to exciting innovations. | Innovation boost: more technology, more personalization. | Media giant: A new era for data-driven advertising. | Shopping of the future: Seamless customer experiences guaranteed. | Industry talk: Experts discuss the consequences of this mega-merger. | Watch out for competition: Competitors need to upgrade! | New possibilities: For customers, partners and brands. | E-Commerce 2.0: The course has been set for the future of online trading. | This acquisition turns everything on its head - and defines the e-commerce of tomorrow! [...]

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- Sales/Marketing Blog · E-Commerce · In Practice · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Why the marketing pyramid doesn't work in times of crisis and what measures need to be taken
Times of crisis expose weaknesses: Why the classic marketing pyramid doesn't work right now. | | Old certainties are shaking: Understand why traditional strategies fail in difficult times. | Times of change: what options companies can take. | Creative solutions: How to develop innovative marketing approaches in times of crisis. | Strengthen customer proximity: The importance of trust and communication in turbulent phases. | New thought patterns: Why it is important to question old structures and think more flexibly. | Data-Driven Decisions: How Analytics Helps Reset Focus. | Digital Opportunities: Why digital solutions are now more crucial than ever. | Energy for a new start: This is how you develop resilience and focus on sustainable growth. | Act instead of waiting: Strategies for remaining able to act and successfully mastering crises. [...]

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- Sales/Marketing Blog · E-Commerce · Social Media · XPaper
▶️ Sociological experiment 'social networks' failed. The social network has long since become an advertising network
The sociological experiment “social networks” is about to end. | Community became commerce. | Social media is now just a platform for advertising. | Real connections give way to marketing strategies. | The original purpose of social networks has been lost. | How can social networks become more human again? | Users are increasingly questioning the platforms’ greed for profit. | Trust and authenticity are rapidly decreasing. | Social networks influence society more than ever before. | Is a return to real social values even possible? [...]

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- Sales/Marketing Blog · Social Media · XPaper
▶️ Different industry, but I still celebrate this effective visibility: 25 million visual contacts - which is worth a message to me here
25 million visual contacts – a milestone that has an impact! | Effective visibility – because data and reach make the difference. | Successful regardless of the industry – that shows true expertise! | Wide reach – visible on all relevant channels. | Creative strategies – for maximum performance and sustainable success. | Innovative approaches – beyond industry boundaries. | | Tried-and-tested methodology – because trust in numbers counts. | Pure motivation – to prove yourself again and again! | Celebrate Success – because success can also be celebrated! [...]

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- Sales/Marketing Blog · E-Commerce · In Practice · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Brand consistency: More than just aesthetics – the art of standing out
Consistent Brand Aesthetics - More than just design, it's a message! | Strong recognition - stay in your customers' minds in the long term. | | Strategy meets creativity - this is how you create a brand with character. | Stand out in the competition - Make a clear statement and stand out. | Psychology in Branding - Consistency ensures trust and loyalty. | Think globally - consistent message across all platforms and markets. | Strengthen your digital presence - Why online consistency is key. | Target group focus - A clear brand identity speaks directly to your customers. | Brand as an experience - Build a connection that goes beyond the product. | Long-term success - Consistency is the cornerstone of sustainable growth. [...]

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- Sales/Marketing Blog · AIS Artificial Intelligence Search / KIS - AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization) · E-Commerce · Social Media · XPaper
▶️ How do I achieve brand consistency and why is it important for search engine visibility (SEO branding)?
Understand brand consistency: Consistent messages and designs strengthen trust. | Importance for SEO: Clear brand signals improve recognition. | Better visibility: Consistent branding promotes rankings. | User trust: Consistent brands create credibility. | ‍ | Uniform design: Use logos, colors and fonts consistently. | | Strong content: Same tonality and key messages in texts. | Present on all channels: Design the website, social media and advertising uniformly. | Optimize brand search: Easier identification in search results. | Long-term success: Consistency increases engagement and conversion. | Brand Consistency & SEO: The Key to Visibility and Recognition! [...]

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- Sales/Marketing Blog · AIS Artificial Intelligence Search / KIS - AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization) · E-Commerce · Social Media · XPaper
▶️ How can I optimize my personalized content for Google Discover?
Data analysis: Understand what content is popular with your target audience. | Relevant content: Write about current and trending topics to capture interest. | SEO optimization: Use relevant keywords to increase discoverability. | Visual elements: Use high-quality images and videos to attract more attention. | Regular updates: Keep your content fresh and up to date. | High-quality content: Pay attention to the high quality and information content of your contributions. | | Uniqueness: Differentiate yourself from the competition with unique content. | Mobile Optimization: Make sure your content is mobile friendly. | Fast loading times: Optimize your website speed for a better user experience. | Drive engagement: Encourage readers to share and comment on your content. [...]

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- Sales/Marketing Blog · AIS Artificial Intelligence Search / KIS - AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization) · E-Commerce · Social Media · XPaper
▶️ What is Google Discover and how does it work? Why does it have such a wide reach worldwide?
Google Discover Explained: Discover how Google Discover works and why it's so successful around the world. | Personalized Content: Google Discover delivers tailored content based on user interests. | Latest News: It provides the latest news and articles in a concise format. | Advanced Algorithms: Learn how AI and machine learning create personalized feeds. | Global reach: Find out why Google Discover impresses users around the world. | Increase visibility: Companies use it to achieve greater reach and address new target groups. | Seamless Integration: Discover seamlessly integrates with Google Search and is easy to access. | | Easy to use: Find interesting content faster with an intuitive user interface. | Data analysis: Google analyzes numerous factors to continuously optimize the content. | Connect to interests: Easily connect with content that matters to you. [...]

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- Sales/Marketing Blog · E-Commerce · Social Media · XPaper

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