SEO – Search Engine Optimization / SEM – Search Engine Marketing

 

➡️ AI chatbots are revolutionizing the way we search for information online. Companies need to respond comprehensively – that's why we're actively investing in research and development again, as this development will be of great importance and very exciting

➡️ Xpert.Digital Topic Overview & Services (Website Directory)

➡️ Will sustainability communication soon be more important than SEO and SEM?

➡️ Industry Influencer: Industry Hub as a blog tip & topic portal for industry, mechanical engineering, logistics, intralogistics and photovoltaics

Current topics

• 2023: SEO B2B vs. B2C Search Engine Optimization
• The ultimate discipline for search engine optimization and search engine marketing: Mobile SEO
• SEO focus: Mobile-friendly for local information searches
• Local search optimization: "Nearby" search in Google Maps
• Search Engine Advertising
• How your target audience interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

• SEO and SEM for photovoltaic and solar systems
• The beginnings of SEO.AG: SEO know-how – old school, popular hits and perennial favorites
• Criticism: TOP 100 SEO not so top after all
• SEO: In a nutshell
• Digital Innovation Hub of the first hour for logistics and photovoltaics
• Artificial intelligence in the field of renewable energies

Do you still need input on the topic of marketing?

• Content marketing: The ultimate discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early-stage engagements, and the most effective channels for increasing conversions
• Marketing strategies and trends
• Personalized customer communication is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? You should ask yourself three questions

Interesting topics on content marketing and PR work (public relations)

• Internal or external content development?
• Goals and methods of PR work and content marketing
• Content marketing services for B2B and B2C
• Benefits and methods of PR and content marketing
• Most effective social media advertising formats for PR and content marketing, for both B2B and B2C
• Important for PR and content marketing: Email marketing – newsletters
• How much should the marketing team and marketing budget be?
• Scope and industry types of PR and content marketing
• Agency Power – From Digital Marketing to Lobbying!
• Lobbying – a key area and marketing tactic of the public relations industry
• PR (Public Relations) and Marketing Services

 

Further interesting figures, data and facts can be found here in our SEO library or SEM knowledge database:

SEO Library – SEM Knowledge Base (PDF)

SEO PDF Library – SEM PDF Knowledge Base – Image: Dmitry Demidovich|Shutterstock.com

Current PDF libraries to support your marketing planning and activities

We provide you with numerous further insights into figures, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Database (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM Knowledge Base (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)