Mobile SEO: Looking for a search engine optimization agency in Munich or Stuttgart?

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Published on: June 6, 2021 / Updated on: October 1, 2024 – Author: Konrad Wolfenstein

Mobile SEO – Search Engine Optimization Agency – Image: SEO.AG / Xpert.Digital & MillaF|Shutterstock.com

SEO focus: Mobile-friendly for local information searches

Mobile-friendly websites are essential for potential customers searching for information, especially since Google began its shift to mobile-first indexing. This means that only mobile websites are relevant for Google rankings; desktop versions are no longer considered. However, not all mobile-friendly websites are created equal.

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Which search engines did you use yesterday?

Which search engines did you use yesterday? – Image: Xpert.Digital

Survey on the daily reach of search engines. This statistic shows the results of a survey on the daily reach of search engines in Germany in 2020. 50.7 percent of respondents stated that they had used Google the day before the survey.

50.7% – Google
3.3% – Microsoft Bing
0.9% Yahoo!
0.2% AOL Search
0.1% Ask.com
6% Other

Number of people in Germany who use the internet to search for information (search engines)

Number of people in Germany who use the internet for information searches (search engines) – Image: Xpert.Digital

Survey on the use of search engines/information searches on the internet up to 2020. In a 2019 survey in Germany, approximately 18.5 million German-speaking people stated that they used the internet daily for information searches. Compared to the previous year, this was a decrease of more than six million people. At the same time, the proportion of people who used search engines at least once a week increased.

How often are Germans online?
The internet has become indispensable in both private and professional life. The amount of time spent online has steadily increased in recent years: in 2007, young people spent about 106 minutes online per day, while by 2018 this had more than doubled. A survey in Germany revealed that people were online several times a day, or even constantly. Search engines played a less significant role in daily browsing, while messaging services were the most frequently used.

Google
is the most frequently used search engine for information on the internet; at least three-quarters of users entered search terms into this search engine on both mobile devices and desktops. In November 2019, Google's desktop search engine market share, measured by page views, was approximately 88.2 percent. Microsoft Bing came in second with 5.2 percent.

Information search 2017

23.9 million – Daily
24.81 million – At least once a week
3.86 million – At least once a month
2.17 million – Rare
1.47 million – Never
13.81 million – No personal internet use

Information search 2018

24.89 million – Daily
24.5 million – At least once a week
4.4 million – At least once a month
3.1 million – Rare
2.46 million – Never
11.11 million – No personal internet use

Information search 2019

18.5 million – Daily
27.94 million – At least once a week
2.08 million – At least once a month
3.35 million – Rare
2.1 million – Never
10.24 million – No personal internet use

Information search 2020

15.51 million – Daily
20.66 million – Several times a week
5.72 million – At least once a week
6.25 million – Several times a month
1.43 million – At least once a month
6 million – Rare
5.22 million – Never
9.86 million – No personal internet use

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Frequency of online searches for local businesses

Frequency of online searches for local businesses – Xpert.Digital

Nearly a third of online consumers in the United States use the internet daily to search for local businesses. According to the November 2019 survey, another 16 percent did so several times a week.

How often did you use the internet last year to find a local business?

33% – Daily
16% – Several times a week
11% – Weekly
10% – Monthly
6% – 6-10 times
10% – 2-5 times
3% – One-time
10% – Never

What devices did you use to read reviews last year?

What devices did you use to read reviews last year? – Image: Xpert.Digital

US device preference for reading online reviews: A November 2019 survey found that 56 percent of online consumers in the United States searched for local businesses using a mobile browser. An additional 41 percent used a mobile app, highlighting the importance of a mobile-friendly presence for local businesses .

proportion of respondents

66% – PC / Mac
56% – Mobile: Internet browser
42% – Tablet
41% – Mobile: App

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Xpert.Digital – Konrad Wolfenstein

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