Digital Content Marketing & Press: Looking for a PR agency from Hamburg or Hanover?
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Published on: June 12, 2021 / Updated on: August 4, 2021 – Author: Konrad Wolfenstein
Digital Content Marketing & Public Relations – PR Agency – Public Relations – Image: F8 studio|Shutterstock.com
Agency power – from digital marketing to lobbying!
Large PR agencies have long since expanded their services beyond traditional public relations. They have long since incorporated digital communication, including social media, online PR, and search engine optimization, into their digital offerings. In the area of consumer marketing, they offer customer communication and product PR.
Other business areas where the large PR agencies differ from the smaller ones are film and video production as well as market research.
With the ever-increasing environmental awareness and growing societal interest in sustainability, major PR agencies are also addressing the topic of Corporate Social Responsibility (CSR), also known as corporate social responsibility or social responsibility. The business area of Risk and Crisis, encompassing crisis communication and risk management, is also part of this.
Lobbying is a particular specialty of large PR agencies. Lobbying primarily involves cultivating personal connections within the legislative and executive branches. They represent the interests of their clients in politics and society, influencing public opinion through public relations efforts. This is rarely discussed, as this "backroom diplomacy" is a highly sensitive and emotionally charged topic, where negative perceptions of influence tend to prevail.
Political consulting encompasses the entire spectrum of political advisory activities, specifically the transfer of knowledge from client interests and academia. Public affairs, on the other hand, involves the strategic and communicative influencing of political decision-making processes. Public affairs (PA) serves as the interface between politics, business, and society.
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Largest agency holding groups and independent networks worldwide
Largest agency holding groups and independent networks worldwide – Image: Xpert.Digital
In a 2019 ranking of the world's largest agency holding groups and independent networks, based on their PR revenue, Interpublic Group came in second with a PR revenue of US$1.3 billion. Omnicom PR Group led the field with a PR revenue of US$1.38 billion that year.
Largest agency holding groups worldwide in 2019, by PR revenue (in million US dollars)
- 1,379 – Omnicom PR Group
- 1,300 – Interpublic Group
- 1,185 – WPP
- 990 – PROI Worldwide
- 971 – DJE Holdings
- 450 – Publicis Groupe
- 350 – Huntsworth Group
- 329 – BlueFocus Communication Group
- 328 – Next 15
- 225 – Hayas PR
- 149 – Avenir Global
Leading PR agencies worldwide in 2019, by fee income
Leading PR agencies worldwide in 2019, by fee income – Image: Xpert.Digital
In a ranking of global PR agencies by annual fee revenue for 2019, Ketchum, Inc. ranked fifth with estimated fee revenue of $535 million. Edelman was the top PR agency that year, with fee revenue exceeding $890 million.
Leading PR agencies worldwide 2019 – Fees earned in million US dollars
- 892 – Edelman
- 865 – Weber Shandwick
- 740 – BCW
- 605 – FleishmanHillard
- 535 – Ketchum
- 450 – MSL
- 360 – Hilt+Knowlton Strategies
- 345 – Ogilvy
- 329 – BlueFocus
- 324 – Brunswick
Leading PR firms with their main business in the USA
Leading PR firms with their main business in the USA – Image: Xpert.Digital
In 2020, Edelman generated approximately $840 million in global net fees, ranking first among leading PR firms by this metric. Real Chemistry came in second in net fees, generating $360 million that year.
The firms listed here met the ranking criteria by providing fee and employee figures, income tax returns, W-3 forms, and a current bank statement. The listed firms primarily operate in the United States.
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Leading PR firms in the USA 2020, ranked by net fees (in millions of US dollars)
840 - Edelman
360 - Real Chemistry
143 - APCO Worldwide
109 - Finn Partners
106 - ICR
88 - Ruder Finn Inc.
86 - Zeno Group
62 - Prosek Partners
42 - Hotwire
39 - MWWPR
Fastest growing PR agencies worldwide
Fastest growing PR agencies worldwide – Image: Xpert.Digital
In a global ranking of PR agencies based on the growth of their fee revenue in 2019, SourceCode Communications took fourth place, having increased its fee revenue by 106.5 percent compared to the previous year. SEC Newgate took first place in 2019 with a fee revenue growth rate of 131.9 percent.
- 131.9% – SEC Newgate
- 117.6% – Cheer Partners
- 116.7% – ORCA Agency Group
- 106.5% – SourceCode Communications
- 93.7% – ERA Myanmar
- 88.9% – Poem
- 74% – Kaizen
- 73.8% – CURA Strategies
- 73.6% – Tin Man
- 71.7% – Firehouse Strategies
Fastest growing PR agencies in the USA
Fastest growing PR agencies in the USA – Image: Xpert.Digital
In a ranking of the fastest-growing PR agencies in the US, Cheer Partners took first place, with fee revenue growth of 117.6 percent in 2019 compared to the previous year. SourceCode Communications was the second-fastest-growing PR agency in 2019, with fee revenue growth of 106.5 percent.
117.6% – Cheers Partners
106.5% – SourceCode Communications
73.8% – CURA Strategies
71.7% – Firehouse Strategies
69% – Approach Marketing
51.9% – Imre
51.8% – Hudson Cutler
49.1% – Current Globa
45.1% – Day One Agency
36.5% – Kiwit
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Customer retention rates of leading public relations agencies
Customer retention rates of leading public relations agencies – Image: Xpert.Digital
According to a study on the customer retention rates of leading public relations agencies (as of September 2020), Dur had the highest customer retention rate at 100 percent, closely followed by Pilot PMR and Janice McCafferty PR at 99 percent.
- 100% – Major
- 99% – Pilot PMR
- 99% – Janice McCafferty PR
- 98% – Paul Werth Associates
- 98% – Racepoint Global
- 98% – 42 West
- 97% – Public Communications
- 97% – Edelman
- 97% - Crenshaw Communications
- 97% – Hart Associates Inc.
- 97% – Blue Water Communications
- 96% – Powell Tate
- 96% – Anderson Group Public Relations
- 96% – Fees MacDonald, LLC
- 96% – Prosek Partners
- 96% – JCPR
- 96% – Blaze
- 96% – Zeno Group
- 95% – PetersGroup
- 95% – Energy PR
- 95% – Patriot Strategies
- 95% – Fujita & Miura Public Relations, Inc.
- 95% – Renata Parker PR LLC
- 95% – GolinHarris
- 95% – GaileyMurray Communications
- 95% – Payton Communications, LLC
- 95% – NP Strategy
Number of employees at leading PR firms
Number of employees at leading PR firms – Image: Xpert.Digital
Among the leading PR firms in the US in 2020, ranked by their net fees that year, Edelman came in first with over $840 million in net fees and 5,143 employees on its payroll. Real Chemistry was second in terms of net fees; it also had the second-largest number of employees that year, with 1,350.
The firms listed here met the ranking criteria by providing fee and employee totals, income tax and W-3 forms, and a list of current accounts. The listed firms primarily operate in the United States.
Number of employees in leading PR firms in the USA
- 5.143 – Edelman
- 1350 – Real Chemistry
- 799 – APCO Worldwide
- 745 – Finn Partners
- 260 – ICR
- 732 – Ruder Finn Inc.
- 513 – Zeno Group
- 209 – Prosek Partners
- 253 – Hotwire
- 160 – MWWPR
Current PDF libraries to support your marketing planning and activities
We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:
- Customer Demographics Library – Demographics Knowledge Base (PDF)
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- Social Media Marketing Library – Knowledge Base (PDF)
- SEO Library – SEM knowledge database (PDF)
- Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
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That's why Xpert.Digital is for Hamburg and Hanover! – Digital Content Marketing & Press: PR Agency
Konrad Wolfenstein
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Xpert.Digital – Konrad Wolfenstein
Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.
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