▶️ Discover Engine Optimization: SEO, GEO… DEO? What the Discover Core February 2026 update means for your traffic strategy
Google is rolling out the major Discover Core Update for February 2026, specifically targeting the curated feed on mobile devices. | Publishers should expect significant traffic fluctuations, as the rollout will take approximately two weeks. | We're introducing the term Discover Engine Optimization (DEO) and explaining what it means for your strategy. | With this update, Google aims to reduce clickbait and improve the user experience. | Content demonstrating deep expertise and specialist knowledge will be among the big winners. | | Local news will also be strengthened and given greater prominence in the Discover feed. | This update differs from traditional core updates because it affects the Discover feed, not organic search. | The impact on many publishers' traffic mix will become apparent after the two-week rollout period. | Learn now why experts and local news will gain traction in the Discover feed and how you need to adapt your content. | Optimize your pages for DEO to ensure continued success after the February update and prevent fluctuations. [...]
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