Google is rolling out the major Discover Core Update for February 2026, specifically targeting the curated feed on mobile devices. | Publishers should expect significant traffic fluctuations, as the rollout will take approximately two weeks. | We're introducing the term Discover Engine Optimization (DEO) and explaining what it means for your strategy. | With this update, Google aims to reduce clickbait and improve the user experience. | Content demonstrating deep expertise and specialist knowledge will be among the big winners. | | Local news will also be strengthened and given greater prominence in the Discover feed. | This update differs from traditional core updates because it affects the Discover feed, not organic search. | The impact on many publishers' traffic mix will become apparent after the two-week rollout period. | Learn now why experts and local news will gain traction in the Discover feed and how you need to adapt your content. | Optimize your pages for DEO to ensure continued success after the February update and prevent fluctuations. [...]

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