Mobile SEO: Looking for a search engine optimization agency in Ulm or Augsburg?

The ultimate discipline for search engine optimization and search engine marketing: Mobile SEO

Google is known to be a significant and considerable leader in the competition with other search engines. Google frequently generates more than 80 percent of search queries. In the global desktop search engine market, Google was the market leader in April 2021 with a share of 71.83 percent of search queries. Baidu followed at a considerable distance with a market share of 10.53 percent.

In the mobile search engine market, Google generates a remarkable 90.36% of search queries worldwide, and almost 97% in Germany. Furthermore, it is estimated that the search share of Google Search Mobile and Desktop is approximately 70:30.

So it's no surprise that Google now prioritizes mobile-optimized websites for desktop search results as well. Mobile SEO has become the ultimate discipline in search engine optimization and search engine marketing. It requires more strategic thinking and SEO know-how than the previously familiar search engine expertise from the desktop SEO world.

Page speed, server optimization and Core Web Vitals know-how are just a few key aspects that are part of the tool for mobile SEO.

It's astonishing that many SEO agencies are clearly lagging behind in the area of ​​mobile SEO. A page speed analysis of 1,653 SEO websites revealed that 88% of the analyzed SEO providers failed to optimize their own mobile websites for Google searches to meet the described SEO standards. Only 16 out of 1,653 were in the green zone with a page speed score above 90. 182 were in the brown zone, between 50 and 89. 1,455 out of 1,653 were in the red zone, below 49.

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Share of desktop search traffic originating from Google in selected countries

Google is not only popular in its home country, but is also the dominant provider of internet search queries in many major online markets. Google frequently generates more than 80 percent of desktop search traffic. The search engine giant has a market share of 95.45 percent in India and accounts for the majority of the global search engine market, ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu.

Google: Market share of the search engine in selected countries 2021

• 92.58% – Brazil
• 95.45% – India
• 91.34% – Italy
• 91.97% – Spain
• 90.23% – Australia
• 88.38% – Canada
• 91.12% – Hong Kong
• 83.9% – Germany
• 86.36% – United Kingdom
• 83.48% – France
• 87.25% – South Korea
• 82.95% – United States
• 75.71% – Japan
• 48.78% – Russia
• 5.03% – China

Google's online dominance

All roads lead to Rome, or if you're online, all roads lead to Google. The online giant is indispensable, offering a wide range of seamlessly integrated online products and services. Google Search and advertising are the company's core products and account for the largest share of its revenue.

Along with the Chrome browser, Gmail, Google Maps, YouTube, the Android mobile operating system, and various other consumer and business services, Google is essentially a one-stop shop for online needs. However, Google's dominance in the search market is not always welcome and is closely watched by authorities and industry associations. In the last two years alone, the European Commission has fined Google over €8 billion for abusing its monopoly in online advertising. The most recent fine was €1.5 billion in March 2019, when the Commission found that Google had violated antitrust rules by imposing contractual restrictions on third-party websites to make them less competitive.

Market share of the most used search engines worldwide, mobile and desktop

Search engine market shares worldwide, broken down by mobile and desktop usage. In the global desktop search engine market, Google was the market leader with a 71.83 percent share of search queries in April 2021. Baidu followed at a considerable distance with a market share of 10.53 percent. Google also led the mobile search engine market with a 90.36 percent market share. Baidu again held the second-largest market share with approximately 6.54 percent.

Baidu, the company behind the search engine of the same name, generated approximately 107 billion yuan in revenue in 2020. With a market capitalization of US$14.84 billion, Baidu ranked 16th among the most valuable Chinese companies. In its home market, Baidu achieved a market share of around 31 percent in April 2021.

Google is also the market leader in the German search engine market for both desktop and mobile search. In Germany, the search engine achieved market shares of approximately 84 percent for desktop search and approximately 97 percent for mobile search.

Desktop / Laptop – Search Engine Market Share Worldwide

• 71.83% – Google
• 10.53% – Baidu
• 11.33% – Microsoft Bing
• 1.79% – Yahoo!
• 0.48% – DuckDuckGo
• 3.57% – Yandex
• 0.18% – Naver
• 0.14% – Ecosia

Mobile – Search Engine Market Share Worldwide

• 90.36% – Google
• 6.54% – Baidu
• 0.96% – Microsoft Bing
• 0.72% – Yahoo!
• 0.67% – DuckDuckGo
• 0.38% – Yandex
• 0.2% – Naver
• 0.11% Ecosia

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• Search Engine Advertising
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• Business Research: Keeping an eye on things

Mobile SEO: The first choice for conducting search queries

This statistic shows the most popular first choice for conducting search queries, as reported by adults in the United States in April 2018. According to the survey, 44 percent of respondents indicated that their first choice for conducting searches is their mobile browser, while 16 percent indicated that their first choice is their search engine app or voice search.

proportion of respondents

• 44% – Mobile browser
• 18% – Search window on the phone
• 16% – Voice search
• 16% – Search engine app
• 6% – Friends via text or messaging app

Desktop and mobile search: Market share of search engines in Germany

Market share of mobile and desktop search engines. This statistic shows the desktop and mobile search market share of the most important search engines in Germany. In April 2021, Google was used for approximately 83.9 percent of search queries on desktop devices and 96.93 percent of search queries on mobile devices.

Desktop / Laptop – Search Engine Market Share in Germany

• 83.9% – Google
• 10.92% – Microsoft Bing
• 1.61% – Ecosia
• 1.3% – DuckDuckGo
• 1.44% – Yahoo!

Mobile – Search Engine Market Share in Germany

• 96.93% – Google
• 0.85% – Microsoft Bing
• 0.81% – Ecosia
• 0.64% – DuckDuckGo
• 0.35% – Yahoo!

Total and mobile search market share of search engines in the USA

Distribution of total and mobile organic search visits in the US. This statistic shows the distribution of total and mobile organic search visits in the US from the first quarter of 2019, by search engine. During the measured period, 92 percent of all organic search engine visits in the US were to Google.

Mobile search – market shares in the USA:

• 96% – Google
• 1.8% – Yahoo
• 1.4% – Bing
• 0.9% – DuckDuck Google

Total search (mobile & desktop) – market shares in the USA:

• 92% – Google
• 2.8% – Yahoo
• 3.9% – Bing
• 0.8% – DuckDuckGo

Current PDF libraries to support your marketing planning and activities

We provide you with numerous further insights into figures, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Database (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM Knowledge Base (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

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