Facts & Figures: Interesting facts about Britney Spears – Digital Intelligence
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Published on: September 15, 2021 / Updated on: September 15, 2021 – Author: Konrad Wolfenstein
Free Britney
Following the airing of the documentary “Framing Britney Spears” in February, the “Free Britney” public campaign made waves in 2021. The program addressed not only the media's treatment of the pop star but also the conservatorship under which the singer has been living since 2008 – meaning she no longer has control over large parts of her life, with her financial affairs being particularly strictly regulated. The conservatorship was established and is overseen by her father, Jamie Spears.
As German Google searches for “Free Britney” show, the events surrounding the pop star are being followed with great interest in Germany as well. Many German users also took to social media to advocate for justice in Britney Spears' case.
In July, Britney gave her first personal statement in court, outlining how the conservatorship had severely impacted her life and freedoms, and requested its termination. While this request was denied, on September 7, Jamie Spears announced that he had filed a motion to remove the conservatorship, as his lawyers explained: “As Mr. Spears has repeatedly stated, he only wants what is best for his daughter. If Ms. Spears wishes to remove the conservatorship and believes she can take control of her own life, she should be given that opportunity.” The campaign to free Britney will undoubtedly continue to gain momentum until the conservatorship is ended once and for all.
Is your general opinion of Britney Spears' Midnight Fantasy as a fragrance brand positive, neutral, or negative?

Britney Spears' Midnight Fantasy as a fragrance brand: positive, neutral, or negative? – Image: Xpert.Digital
Britney Spears Midnight Fantasy as a fragrance brand: positive, neutral, or negative? – Image: Xpert.Digital. The original question was as follows: “Please indicate for each brand you are familiar with whether you rate it as a fragrance brand: positive, neutral, or negative.”.
56% rated Britney Spears' Midnight Fantasy fragrance as neutral, 33% as positive, and 11% as negative.
Britney Spears - Earnings 2017
Britney Spears' Earnings – Image: Xpert.Digital. The graphic shows the earnings of American singer Britney Spears in the United States in 2017, broken down by source. Britney Spears earned $13.2 million from her touring activities that year.
Britney Spears' earnings in the United States in 2017, according to source (in millions of US dollars)
- Touring – $13.2 million
- Sales – 0.27 million US dollars
- Streaming – $0.61 million
- Publishing – $0.04 million
- Total – 14.1 million US dollars
Publishing revenue amounted to $38,000. The source provided the following methodological information: “Money Makers” was compiled using information from Nielsen Music and Billboard Boxscore, using only 2017 US data. All cited revenue figures are Billboard estimates and may not reflect the sum of subcategories due to rounding. Unless otherwise noted, total streaming revenue refers to combined on-demand audio and video streams. Total career revenue is the sum of an artist’s earnings from sales, streaming, and releases. Revenue from featured artist appearances, merchandising, syncing, and sponsorships is not included. Touring revenue accounts for 34 percent of an act’s Boxscore, after the manager’s share. The top 10 sales royalty lists were calculated based on physical and digital album and track sales. Streaming royalties consist of on-demand audio and video streams, as well as estimated royalties from webcasting, SiriusXM, and Music Choice.” Some of the figures have been rounded.
Germans' favorite celebrity residence - Which star's home would you most like to live in?
Germans' favorite celebrity residence – Image: Xpert.Digital. The following statistics show the favorite celebrity residences of Germans. Britney Spears is in 4th place.
Which star's home would you most like to live in?
- George Clooney – 38.1%
- Angelina Jolie & Brad Pitt – 20.3%
- Sean Connery – 17.2%
- Britney Spears – 12.5%
- Leonardo DiCaprio – 9%
- Katie Holmes & Tom Cruise – 3%
The highest-grossing artist residencies in Las Vegas
The highest-grossing artist residencies in Las Vegas – Image: Xpert.Digital. This statistic shows a ranking of the highest-grossing Las Vegas artist residencies of all time in 2018. At the end of 2018, the highest-grossing Las Vegas residency of all time was Celine Dion's "A New Day…", which ran between 2003 and 2007 in "Sin City" and grossed $385.1 million. Dion's residency "Celine" had grossed $245.5 million by the end of 2018 and had been running since 2011. Elton John and Britney Spears were also in the top five.
The artist residencies of Celine Dion and George Strait were still ongoing at the time of publication.
The highest-grossing Las Vegas residencies (artist stays) of all time in 2018 (in millions of US dollars)
- A New Day… – Celine Dion (2003-2007) – $385.1 million
- Celine – Celine Dion (2011-present) – 2451.5 million US dollars
- The Red Piano – Elton John (2004-2009) – US$166.4 million
- Piece of Me – Britney Spears (2013-2017 – 137.7 million US dollars)
- The Million Dollar Piano – Elton John (2011-2018) – 131.2 million US dollars
- All I Have – Jennifer Lopez (2016-2018 – $101.9 million
- Cher – Cher (2008-2011) – 97.4 million US dollars
- The Showgirl Must Go On – Bette Midler (2008-2010) – $71.8 million
- The Hits – Rod Stewart (2011-2018) – $57.4 million
- Strait to Vegas – George Strait (2016-present) – $47.9 million
Leading musicians in the United Kingdom 2021, by fame
Leading musicians in the United Kingdom – Image: Xpert.Digital. According to a study from the first quarter of 2021, the most famous musical artist of all time in the United Kingdom is Michael Jackson. 99 percent of respondents stated that they had heard of the American singer. Adele came in second place with 98 percent, while Britney Spears ranked 16th, ahead of Rihanna and the Spice Girls.
The source defines fame as the percentage of people who have heard of a musical artist of all time.
The most famous musical artists of all time in the United Kingdom from the first quarter of 2021
- Michael Jackson – 99%
- Adele – 98%
- Elvis Presley – 98%
- Justin Bieber – 98%
- Justin Timberlake – 98%
- Elton John – 98%
- Mariah Carey – 98%
- Ed Sheeran – 98%
- Celine Dion – 98%
- Kylie Minogue – 97%
- ABBA – 97%
- Lady Gaga – 97%
- Susan Boyle – 97%
- Bon Jovi – 97%
- Amy Winehouse – 97%
- Britney Spears – 97%
- Ozzy Osbourne – 97%
- Rihanna – 97%
- Spice Girls – 97%
- The Beatles – 97%
Perfume brands used in the USA in 2020
Perfume Brands Used in the USA – Image: Xpert.Digital. This statistic shows the brands of perfume, eau de cologne, and toilet water most frequently used in the United States in 2020. The data was calculated based on data from the US Census and the Simmons National Consumer Survey (NHCS). According to this data, 1.66 million Americans used Britney Spears in 2020.
The figures presented reflect the respective populations in the United States. The calculated figures are based on data from the US Census and the Simmons National Consumer Survey (NHCS).
US population: Which brands of perfume, eau de cologne, and toilet water do you use most often?
- Bath & Body Works – 35.5 million – number of users
- Victoria's Secret – 19.69 million – number of users
- Calvin Klein – 16.54 million – number of users
- Chanel – 15.67 million – number of users
- Estee Lauder – 11.99 million – number of users
- Ralph Lauren – 11.83 million – number of users
- Dolce & Gabbana – 11.07 million – number of users
- Avon – 9.85 million – number of users
- Gucci – 9.04 million – number of users
- Giorgio Armani – 8.67 million – number of users
- Christian Dior – 7.13 million – number of users
- Nautica – 6.18 million – number of users
- Cool Water By Davidoff – 6.14 million – number of users
- Clinique – 5.54 million – number of users
- Elizabeth Taylor – 5.32 million – number of users
- Adidas – 5.09 million – number of users
- Guess – 5.09 million – number of users
- Lancome – 4.87 million – number of users
- Elizabeth Arden – 4.83 million – number of users
- Tommy Hilfiger – 4.48 million – number of users
- Marc Jacobs – 4.2 million – number of users
- Givenchy – 4.19 million – number of users
- Oscar De La Renta – 4.03 million – number of users
- Donna Karan/ DKNY – 3.98 million – number of users
- Kenneth Cole – 3.72 million – number of users
- Vera Wang – 3.24 million – number of users
- Jennifer Lopez/JLo – 3.24 million – number of users
- Yves Saint Laurent – 3.15 million – number of users
- Liz Claiborne – 2.95 million – number of users
- Chloe – 2.82 million – number of users
- Jovan – 2.59 million – number of users
- Wind Song – 2.45 million – number of users
- Halston – 2.34 million – number of users
- Celine Dion – 1.9 million – number of users
- Calgon – 1.81 million – number of users
- Guerlain Shalimar – 1.81 million – number of users
- Vanilla Fields – 1.79 million – number of users
- Britney Spears – 1.66 million – number of users
- Revlon – 1.66 million – number of users
- Philosophy – 1.64 million – number of users
- Nina Ricci – 1.16 million – number of users
- Playboy – 1.02 million – number of users
- Other Davidoff – 0.6 million – number of users
- Other Brands – 65 million – number of users
Leading perfume brands for women in Great Britain 2020, by number of users
Leading perfume brands for women in Great Britain – Image: Xpert.Digital. This statistic shows the ranking of the most used brands of perfumes and eau de toilette for women in Great Britain in 2020. In 2020, an estimated 892,000 women used a perfume or eau de toilette by Britney Spears.
Perfume and eau de toilette brands for women by number of users in Great Britain in 2020 (in thousands)
- Adidas – 327
- Armani – 1583
- Giorgio Armani Aqua Di Gioia – 410
- Giorgio Armani Code – 603
- Other Armani – 905
- Avon – 1954
- Balenciaga – 275
- Body Shop – 1694
- Bottega Veneta – 206
- Burberry – 720
- Burberry Body – 358
- Other Burberry – 520
- Bvlgari – 429
- Cacharel – 1172
- Cacharel Anaïs Anaïs – 881
- Cacharel Noa – 304
- Other Cacharel – 342
- Calvin Klein – 3720
- Calvin Klein Beauty – 331
- Calvin Klein CK2 – 429
- Calvin Klein CK One – 1019
- Calvin Klein Eternity – 1217
- Calvin Klein Eternity Now – 283
- Calvin Klein Euphoria – 862
- Calvin Klein Obsession – 912
- Other Calvin Klein – 708
- Carolina Herrera – 651
- Cerruti 1881 – 574
- Chanel – 4944
- Chanel Allure – 609
- Chanel Chance – 817
- Chanel N°5 – 2252
- Chanel Coco – 1346
- Chanel Coco Mademoiselle – 1395
- Other Chanel – 700
- Charlie – 663
- Chloé – 932
- Chloé Love Story – 468
- Other Chloé – 636
- Clinique – 714
- Davidoff – 1116
- Davidoff Cool Water – 995
- Other Davidoff – 302
- Diesel – 668
- Diesel Fuel For Life – 344
- Diesel Loverdose – 370
- Other Diesel – 285
- Dior – 3818
- Dior Addict – 459
- Dior Dune – 350
- Dior J'adore – 1770
- Dior Miss Dior – 1328
- Dior Poison – 990
- Other Dior – 641
- Dolce & Gabbana – 1780
- Dolce & Gabbana D&G – 586
- Dolce & Gabbana Light Blue – 805
- Dolce & Gabbana The One – 522
- Other Dolce & Gabbana – 485
- Donna Karan (DKNY) – 1041
- Elie Saab – 512
- Elizabeth Arden – 933
- Equivalenza – 223
- Escada – 299
- Estée Lauder – 1974
- Estee Lauder Beautiful – 1026
- Estee Lauder Pleasures – 479
- Estée Lauder Sensuous – 367
- Other Estée Lauder – 948
- Ghost – 1539
- Giorgio Beverly Hills – 330
- Givenchy – 963
- Gucci – 1166
- Guerlain – 732
- Hugo Boss – 1701
- Hugo Boss Boss – 806
- Hugo Deep Red – 681
- Other Hugo – 633
- Issey Miyaké – 1064
- Jean Paul Gaultier – 970
- Jimmy Choo – 1306
- Joop! – 479
- Kenzo – 728
- Lacoste – 1248
- Lacoste For Women – 497
- Touch of Pink – 918
- Other Lacoste – 253
- L'Aimant – 370
- Lancôme – 1664
- Lancôme La Vie est Belle – 1108
- Lancôme Trésor – 480
- Other Lancôme – 560
- Marc Jacobs Daisy – 2160
- Marc Jacobs Decadence – 460
- Nina Ricci – 648
- Paco Rabanne – 2164
- Paco Rabanne Lady Million – 1499
- Paco Rabanne Pure XS – 324
- Paco Rabanne Olympea – 689
- Other Paco Rabanne – 369
- Paul Smith – 653
- Philosophy – 257
- Playboy – 320
- Prada – 563
- Ralph Lauren – 640
- Roberto Cavalli – 431
- Sisley – 244
- Stella McCartney – 410
- Thierry Mugler – 2085
- Thierry Mugler Alien – 1229
- Thierry Mugler Angel – 1316
- Tom Ford – 490
- Tommy Hilfiger – 524
- Valentino – 459
- Vera Wang – 828
- Versace – 742
- Vespa – 173
- Viktor & Rolf – 1149
- Yves Rocher – 393
- Yves Saint Laurent – 3144
- Yves Saint Laurent Black Opium – 1879
- Yves St Laurent Manifesto – 300th
- Yves Saint Laurent Other Opium – 782
- Yves Saint Laurent Paris – 605
- Other Yves Saint Laurent – 696
- Beyoncé – 827
- Britney Spears – 892
- Christina Aguilera – 369
- Jennifer Lopez – 437
- Katy Perry – 491
- Kylie Minogue – 320
- Lady Gaga – 363
- Other celebrity brands – 834
- Others – 5254
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