Natural cosmetics are becoming more and more popular – Natural cosmetics are becoming more and more popular

Published on: March 26, 2019 / Updated on: January 28, 2021 – Author: Konrad Wolfenstein

RAU Cosmetics

The Beauty trade fair for cosmetics starts this week in Düsseldorf. With around 55,000 trade visitors, the fair is considered a leading event worldwide. One of the growing trends in the industry is natural cosmetics.

As the graphic shows, the market share of pure natural cosmetics (only natural ingredients) and near-natural cosmetics (partially natural ingredients) has steadily increased in recent years, from a total of 12.8 percent in 2012 to a provisional 16.7 percent in 2018. According to IRI generated with natural cosmetics in Germany last year.

In online retail, growth rates for natural cosmetics are significantly higher than in brick-and-mortar stores, depending on the product group.

Besides the traditional brands Weleda, Lavera or Kneipp, there are now also many young natural cosmetics brands, such as RAU Cosmetics from Altenstadt .

This week the cosmetics fair Beauty starts in Düsseldorf. With around 55,000 trade visitors, the fair is regarded as the world's leading trade fair. One of the growing trends in the sector is natural cosmetics.

As the chart shows, the market share of pure natural cosmetics (only natural ingredients) and natural cosmetics (partly natural ingredients) has steadily increased in recent years, from a total of 12.8 percent in 2012 to a provisional 16.7 percent in 2018. According to IRI , natural cosmetics generated sales of around 1.3 million euros in Germany last year.

In online trade, the growth rates for natural cosmetics are significantly higher than in stationary trade, depending on the product group.

In addition to the traditional brands Weleda, Lavera and Kneipp, there are now also many young natural cosmetics brands, such as RAU Cosmetics from Altenstadt .

You can find more infographics at Statista

Natural cosmetics

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German version – To see the PDF, please click on the image below.
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Natural cosmetics – PDF download