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⭐️ Social Media

▶️ Networking vs. Lead Generation: Don’t let your LinkedIn account be misused for lead generation campaign efforts

Stop Abusing Your LinkedIn Profile for Lead Generation | Emphasize the value of real networking over superficial leads | Be wary of campaigns that rely only on quantity | Increase the quality of your contacts instead of just increasing the number | Use tools and settings to protect your privacy | Learn to Say No to Aggressive Marketing Strategies | Recognize the difference between genuine interest and automated inquiries | Develop an awareness of sustainable relationship maintenance | Focus on long-term values instead of short-term numbers | Maintain the integrity of your LinkedIn account through conscious decisions [...]

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- Sales/Marketing Blog · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Foreign language AI for SMEs: Become a language genius with artificial intelligence - simple implementation, save costs and no maintenance effort

Foreign language AI for SMEs | Become a linguistic genius with artificial intelligence | | Easy implementation | Save costs | No maintenance required | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Artificial Intelligence (AI) - AI blog, hotspot and content hub · Sales/Marketing Blog · E-Commerce · Social Media · Press - Xpert press relations | Advice and offer
▶️ Economy: Customer loyalty and language, why linguistic regionality is still important in a global digital world

Globalization and digitalization | Economic Aspects of Customer Loyalty | | Importance of linguistic regionality | Increasing customer satisfaction | Strategies for international markets | | Adaptation to local language needs | Insights and Best Practices | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Artificial Intelligence (AI) - AI blog, hotspot and content hub · Sales/Marketing Blog · E-Commerce · Social Media · Press - Xpert press relations | Advice and offer
▶️ Most important goals for B2B and B2C in the content marketing strategy: increasing brand awareness, awareness and visibility

Most important goals in content marketing for B2B and B2C | Increase brand awareness | Increasing awareness | Improving visibility | 76% of B2B companies and 84% of B2C companies focused | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Information, tips and tricks for content marketing: challenges and success strategies for B2B and B2C companies

Information and tips for effective content marketing | Overcoming challenges in B2B and B2C marketing | Successful strategies for increasing brand awareness | Importance of Quality Content | | Overcoming lack of time and resources | Leveraging technology and skilled workers | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Digital marketing, the priorities and potential: Key strategies to increase content marketing success in B2B and B2C

Increasing Content Marketing Success in B2B & B2C | Understanding specific factors & challenges | Marketing technology for data-driven marketing | Budget optimization to maximize ROI | Effective teams for better content production | Measuring success to identify areas for improvement | Personalization as a key strategy in B2B | Time management for efficient marketing measures | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Digitalization is either crap or you can make crap out of it - from high-tech to high-risk: The lessons from Nike's digital transformation

Digitalization: a curse or a blessing? | Nike's Transformation Illuminated | High-tech to high-risk experiences | Lessons from digital evolution | Insights for companies and individuals | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · Digital Intelligence · Social Media
▶️ The expansion and further development of SEO: Semantic search engine optimization (SSO) - The future of digital marketing

Expansion & further development of SEO | Focus on Semantic Search Engine Optimization (SSO) | Future of Digital Marketing | Better search results through context and meaning | Optimization for advanced search engines | Artificial Intelligence in SEO | Innovative marketing for better visibility | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · AIS Artificial Intelligence Search / KIS - AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization) · Digital Intelligence · E-Commerce · Trends · Vision · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Beware of the trap: Digitalization is not a playground - ads, DTC sales and the harsh reality of performance marketing

| Beware of the trap: risks of digitalization | Performance marketing in focus | | Challenges of DTC Sales | Ad blockers and user behavior | What marketing can learn from users | Critical analysis of digital advertising strategies | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · Digital Intelligence · Social Media
▶️ Sales & Marketing Learnings: About the addiction to performance marketing – when “Nike” lost its lead with inefficient online advertising

B2C brand communication is being redefined | Deniz Aytekin - Famous Bundesliga referee | Aytekin acts as an official Husqvarna brand ambassador | | Husqvarna: Leader in Garden Products & Outdoor Equipment | Exemplary partnership shows innovative communication strategies | Goal: Authentic connection with sports and garden fans | Strengthening brand trust through genuine product endorsement | Influential commitment to effective and sustainable garden design % % [...]

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- Artificial Intelligence (AI) - AI blog, hotspot and content hub · Sales/Marketing Blog · Digital Intelligence · Social Media
▶️ How does Augmented / Automated Search Optimization (ASO) work with the SearchGPT search engine? Is this like SEO on Google?

How does Augmented / Automated Search Optimization (ASO) work with the SearchGPT search engine? | Use of AI and machine learning | | Focus on informative content instead of manual keyword integration | | Difference to classic SEO on Google | Relevance and quality through usefulness and precision of the information | Comparing ASO and SEO: Techniques, Algorithms and Content | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · AIS Artificial Intelligence Search / KIS - AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization) · Digital Intelligence · E-Commerce · Trends · Vision · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Augmented / Automated Search Marketing (ASM) – The birth of a new search technology from OpenAI with SearchGPT

Revolutionary search technology | Augmented/Automated Search Marketing (ASM) | Developed by OpenAI | SearchGPT integrated | New era in search engine marketing | More efficient search results | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · AIS Artificial Intelligence Search / KIS - AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization) · Digital Intelligence · E-Commerce · Trends · Vision · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Higher ROI with Brand Ambassador and Consumer like Industry Influencer Marketing – B2B & B2C Whitepaper Analysis – Top Info

Higher ROI through Brand Ambassadors | Effective influencer marketing for B2B & B2C | White paper analysis: Top insider information | Making the most of consumer & industry influencers | Strategies for Maximum Results | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Logistics/Intralogistics · Smart & Intelligent B2B / Industry 4.0 (including mechanical engineering, construction industry, logistics, intralogistics) - Manufacturing industry · Sales/Marketing Blog · Social Media · Press - Xpert press work | Advice and offer
▶️ SME | Everything you need to know about digitization, online & digital marketing, SEO & social media and how to recognize real experts

Digitalization for SMEs | Online & Digital Marketing | SEO & Social Media Insights | Recognize & select experts | Successful digital strategies | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · AIS Artificial Intelligence Search / KIS - AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization) · E-Commerce · Social Media · Press - Xpert press relations | Advice and offer
▶️ Use of social media in German companies: goals and strategies of SMEs – which goals and which activities?

Goals of SMEs’ social media activities | Increase awareness | Positioning as an expert | Attract new customers | Attract applicants | Maintain customer loyalty | | Show willingness to engage in dialogue | Innovative strategies in social media use | Opportunities and challenges for SMEs | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Digitalization | The digital trends in retail marketing: AI, personalization, retail media, retail apps and social commerce

Digitalization in focus: Discover the top trends! | AI Revolution: How Artificial Intelligence is Transforming Retail Marketing | Personalization: Tailored customer experiences of the future | Retail Media: Innovative advertising formats directly at the point of sale | Trading app: The bridge between online and offline shopping | Social Commerce: Shopping via social media platforms made easy | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · Trends · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ White paper & analysis: Optimization of content marketing strategies and a well-thought-out strategy for B2B companies

| Whitepaper & Analysis: Explore In-Depth Content Marketing Strategies | B2B Focus: Tailored optimization tips, especially for business customers | Strategy Development: Create a Thoughtful Plan for Sustainable Success | Data-Driven: Use Analytics to Make More Effective Marketing Decisions | Inspiration & Innovation: Discover creative approaches to increasing engagement | Network building: strategies for making valuable contacts with high-quality content | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Sales/Marketing Blog · Trends · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ Brand communication: What B2B can learn from B2C brand communication - new strategy with and for SME industry influencers

Brand communication: B2B learns from B2C | - New strategies for SMEs & industry influencers | | Discover what B2B can learn from B2C's appealing communication | | Develop new strategies specifically for small and medium-sized enterprises (SMEs) | | Use the potential of industry Influencers for your brand | |. Practical tips for more effective brand communication in the B2B world | |

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- Sales/Marketing Blog · Trends · Social Media · Press - Xpert Press Relations | Advice and offer
▶️ B2C brand communication from Husqvarna: Bundesliga referee Deniz Aytekin becomes the official brand ambassador for Husqvarna

B2C brand communication is being redefined | Deniz Aytekin - Famous Bundesliga referee | Aytekin acts as an official Husqvarna brand ambassador | | Husqvarna: Leader in Garden Products & Outdoor Equipment | Exemplary partnership shows innovative communication strategies | Goal: Authentic connection with sports and garden fans | Strengthening brand trust through genuine product endorsement | Influential commitment to effective and sustainable garden design % % [...]

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- Sales/Marketing Blog · Digital Intelligence · Trends · Social Media
▶️ Competition regulation with the Digital Markets Act (DMA) for Alphabet, Meta, Amazon, Apple, Microsoft, Alibaba, eBay, Netflix and others

Competition Regulation: Overview of the Digital Markets Act (DMA) | | Legal framework for Big Tech: Alphabet, Meta & Co. | Impact of the DMA on Tech Giants: Amazon, Apple, Microsoft | International Reach: Impact on Alibaba and eBay | Streaming market in focus: Netflix under new regulation | Effects on market structures and innovations | | Promoting fair competition in the digital market | ‍ | Protecting smaller companies from market dominance | Improved user experiences through more choice and control | Strengthening data protection and privacy in the tech sector | | Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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- Artificial Intelligence (AI) - AI blog, hotspot and content hub · Digital Intelligence · Digital Transformation · E-Commerce · Finance / Blog / Topics · Social Media · Press - Xpert press relations | Advice and offer