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⭐️ Social Media

▶️ Purpose-driven marketing – example BVG and Dove: Thoughtful, critical and self-critical topics as a marketing strategy?
Purpose-driven marketing uses meaningfulness as a success strategy. | The BVG shows: self-irony and honesty create brand love. | | Dove promotes real beauty – a plea for self-acceptance. | Marketing becomes a tool for social issues. | Critical look at the effect: authenticity or just PR? | Why self-criticism makes brands stronger and more credible. | How value commitment has a lasting influence on consumers. | | Strategies for meaning-oriented marketing in a practical example. | For brands that take a stance – risks and opportunities in focus. | Purpose as a new formula for success: This is how marketing stays relevant! [...]

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▶️ The appeal of the unexpected: Content that stays in your memory - get out of the uniform information landscape
The appeal of the unexpected – content that leaves a lasting impression. | Discover how you stand out from the uniform crowd. | Creative strategies for memorable content. | Storytelling that awakens and captivates emotions. | Attract attention with uniqueness. | Content that will be remembered – sustainably and effectively. | Variety instead of uniformity: ideas that inspire. | How exceptional content creates real added value. | Surprise your target group with the unexpected! | Inspiration for content that makes you unbeatable. [...]

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▶️ Wow content – Always a content classic: “Wow, I didn’t know that before”
Wow content inspires! Here you will learn new and exciting things. | Expand knowledge – content that surprises you. | Aha moments guaranteed – discover what you didn’t know. | Variety of topics – from everyday life to science, wow for everyone! | Always up-to-date – we deliver fresh wow facts. | Inspiring and motivating – perfect for your knowledge boost. | Memory kicker – unique facts that last. | Entertaining & informative – learning with a fun effect. | Amazing details – discover new perspectives. ⭐ Never knew? Wow content makes it possible! [...]

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▶️ Europe in shopping fever - Surprise in e-commerce: Zalando takes over About You - A retail and media giant is created
Europe is experiencing a bang in e-commerce: | Zalando takes over About You – a takeover that will permanently change the industry! | | Revolution in online retail: Zalando and About You join forces. | Stronger together: A new retail giant is emerging. | Market Impact: Customers can look forward to exciting innovations. | Innovation boost: more technology, more personalization. | Media giant: A new era for data-driven advertising. | Shopping of the future: Seamless customer experiences guaranteed. | Industry talk: Experts discuss the consequences of this mega-merger. | Watch out for competition: Competitors need to upgrade! | New possibilities: For customers, partners and brands. | E-Commerce 2.0: The course has been set for the future of online trading. | This acquisition turns everything on its head - and defines the e-commerce of tomorrow! [...]

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▶️ Why the marketing pyramid doesn't work in times of crisis and what measures need to be taken
Times of crisis expose weaknesses: Why the classic marketing pyramid doesn't work right now. | | Old certainties are shaking: Understand why traditional strategies fail in difficult times. | Times of change: what options companies can take. | Creative solutions: How to develop innovative marketing approaches in times of crisis. | Strengthen customer proximity: The importance of trust and communication in turbulent phases. | New thought patterns: Why it is important to question old structures and think more flexibly. | Data-Driven Decisions: How Analytics Helps Reset Focus. | Digital Opportunities: Why digital solutions are now more crucial than ever. | Energy for a new start: This is how you develop resilience and focus on sustainable growth. | Act instead of waiting: Strategies for remaining able to act and successfully mastering crises. [...]

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▶ ️ Sociological experiment 'Social Networks' has failed. The social network has long since become an advertising network
The sociological experiment “social networks” is about to end. | Community became commerce. | Social media is now just a platform for advertising. | Real connections give way to marketing strategies. | The original purpose of social networks has been lost. | How can social networks become more human again? | Users are increasingly questioning the platforms’ greed for profit. | Trust and authenticity are rapidly decreasing. | Social networks influence society more than ever before. | Is a return to real social values even possible? [...]

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▶️ Different industry, but I still celebrate this effective visibility: 25 million visual contacts - which is worth a message to me here
25 million visual contacts – a milestone that has an impact! | Effective visibility – because data and reach make the difference. | Successful regardless of the industry – that shows true expertise! | Wide reach – visible on all relevant channels. | Creative strategies – for maximum performance and sustainable success. | Innovative approaches – beyond industry boundaries. | | Tried-and-tested methodology – because trust in numbers counts. | Pure motivation – to prove yourself again and again! | Celebrate Success – because success can also be celebrated! [...]

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▶️ Brand consistency: More than just aesthetics – the art of standing out
Consistent Brand Aesthetics - More than just design, it's a message! | Strong recognition - stay in your customers' minds in the long term. | | Strategy meets creativity - this is how you create a brand with character. | Stand out in the competition - Make a clear statement and stand out. | Psychology in Branding - Consistency ensures trust and loyalty. | Think globally - consistent message across all platforms and markets. | Strengthen your digital presence - Why online consistency is key. | Target group focus - A clear brand identity speaks directly to your customers. | Brand as an experience - Build a connection that goes beyond the product. | Long-term success - Consistency is the cornerstone of sustainable growth. [...]

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▶️ How do I achieve brand consistency and why is it important for search engine visibility (SEO branding)?
Understand brand consistency: Consistent messages and designs strengthen trust. | Importance for SEO: Clear brand signals improve recognition. | Better visibility: Consistent branding promotes rankings. | User trust: Consistent brands create credibility. | ‍ | Uniform design: Use logos, colors and fonts consistently. | | Strong content: Same tonality and key messages in texts. | Present on all channels: Design the website, social media and advertising uniformly. | Optimize brand search: Easier identification in search results. | Long-term success: Consistency increases engagement and conversion. | Brand Consistency & SEO: The Key to Visibility and Recognition! [...]

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▶️ How can I optimize my personalized content for Google Discover?
Data analysis: Understand what content is popular with your target audience. | Relevant content: Write about current and trending topics to capture interest. | SEO optimization: Use relevant keywords to increase discoverability. | Visual elements: Use high-quality images and videos to attract more attention. | Regular updates: Keep your content fresh and up to date. | High-quality content: Pay attention to the high quality and information content of your contributions. | | Uniqueness: Differentiate yourself from the competition with unique content. | Mobile Optimization: Make sure your content is mobile friendly. | Fast loading times: Optimize your website speed for a better user experience. | Drive engagement: Encourage readers to share and comment on your content. [...]

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▶️ What is Google Discover and how does it work? Why does it have such a wide reach worldwide?
Google Discover Explained: Discover how Google Discover works and why it's so successful around the world. | Personalized Content: Google Discover delivers tailored content based on user interests. | Latest News: It provides the latest news and articles in a concise format. | Advanced Algorithms: Learn how AI and machine learning create personalized feeds. | Global reach: Find out why Google Discover impresses users around the world. | Increase visibility: Companies use it to achieve greater reach and address new target groups. | Seamless Integration: Discover seamlessly integrates with Google Search and is easy to access. | | Easy to use: Find interesting content faster with an intuitive user interface. | Data analysis: Google analyzes numerous factors to continuously optimize the content. | Connect to interests: Easily connect with content that matters to you. [...]

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▶️ For B2B / SMEs: What advantages does Google Discover and Google News offer compared to social media?
Increased visibility: Google Discover and News provide organic reach without exposure to social media algorithm changes. | Personalized content: Machine learning adapts content to users' interests, increasing the chance of engagement. | Measurable success metrics: With Google Search Console, companies gain detailed insights into the performance of their content. | Fast dissemination: News often travels faster through Google News because it is specifically designed for news content. | Global reach: SMEs can reach their target groups worldwide, not just through their followers on social networks. | Automated processes: Less manual effort when publishing and updating content. | Mobile Optimization: Both platforms are heavily focused on mobile users, which is ideal for today's always-connected world. | Time relevance: Content is updated in real time, which is particularly beneficial for time-critical news. | Targeted approach: Thanks to detailed user profiles and behavior, content can be published precisely. | Trustworthiness: Google is considered a reliable source of information, which increases trust in the content published. [...]

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▶️ B2B marketing: Google Discover and Google News – the underestimated secret weapons against social media
Boost your B2B marketing strategy with Google Discover and Google News. | Take advantage of these platforms to expand your reach. | Discover how you can stand out from the social media competition. | Understand why Google Discover is often overlooked – but offers immense opportunity. | Learn how to gain more visibility through targeted content. | Strengthen your brand loyalty without relying on social media. | Learn strategies to effectively reach your target group. | Expand your online presence with innovative approaches. | Maximize your success with data analysis and targeting. | Reach your B2B customers exactly where their interests lie. [...]

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▶️ Top 10 AI influencers 2024: AI influencers Lu of Magalu, Noonoouri, Imma, Kyra, Milla Sofia, Leya Love, Aitana Lopez & Rozy
Discover the top 10 AI influencers in 2024! | 1. Lu by Magalu: Brazilian AI revolutionizing e-commerce. | 2. Noonoouri: Virtual fashionista who sets trends. | 3. Imma: The popular pink-haired star from Japan. | 4. Kyra: Indian AI that combines culture and style. | 5. Milla Sofia: Talented virtual girl from Finland with a lot of influence. | 6. Leya Love: AI with a heart that spreads positive vibes. | 7. Aitana Lopez: Digital artist with Spanish roots. | 8. Rozy: Korea's first role model virtual influencer. | Find out more about the technological pioneers and their innovative contributions! [...]

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▶️ What makes AI influencers so attractive to brands? A lasting trend or a fad?
AI influencers offer brands limitless creativity. | Flexibility through immediate adjustments. | Precise target group targeting with data analysis. | Cost savings compared to human partners. | Measurable successes through clever algorithms. | 24/7 availability without geographical restrictions. | Infinite style and personalization possible. | | ‍ | | More transparency and control for brands. | Potential for discussion: lasting trend or fashion? | Innovative solutions for modern marketing strategies. [...]

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▶️ The rise of AI influencers – Virtual AI Fluencer stars conquer the digital stage: Lil Miquela Sousa, Shudu, Bermuda and Blawko
Artificial intelligence meets influencer culture. | Virtual influencers are rapidly gaining popularity. | Lil Miquela is leading the virtual revolution. | Shudu, the first digital supermodel, is conquering the fashion world. | Bermuda is shaking up the glamorous social media scene. | Blawko brings futuristic style to the digital sphere. | These AI stars are fundamentally changing marketing. | Their presence transcends the boundaries of reality. | | They captivate millions of followers worldwide. | Digital change can no longer be stopped. [...]

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▶️ Update Beta | The art of digital networking: LinkedIn success in 11 steps – LinkedIn communication – best practices and strategic recommendations
Update Beta: Discover the art of digital networking with LinkedIn. | Eleven steps: Learn effective strategies for LinkedIn success. | Communication: Improve your LinkedIn communication skills. | Best Practices: Use proven tactics to increase visibility. | | Strategic Recommendations: Develop a targeted LinkedIn strategy. | Profile optimization: Present yourself optimally on your LinkedIn profile. | Network Building: Expand your professional network effectively. | | Interaction: Learn how to interact meaningfully with contacts. | Career boost: Use LinkedIn for your career advancement. | Results: Maximize your LinkedIn results with these tips. [...]

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▶️ What do I have to consider with AI marketing? Important aspects and strategies – authenticity and personality as indispensable elements
Leverage data: AI can analyze large amounts of data and create personalized experiences. | Maintain authenticity: The real voice of the brand should be the focus. | Support brand personality: AI complements, but does not replace, human creativity. | AI as a tool: It serves as a support, not a replacement, for human interaction. | | Balance between technology and people: combining efficiency and creativity. | Prioritize data protection: ensure transparency and security in data use. | Cultural sensitivity: adapting content to different cultures. | Continuous learning: Adaptation and optimization of AI strategies are crucial. | Emotional connection: Human stories create deep customer bonds. | Ethics in focus: Fair and unbiased use of AI is a must. [...]

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▶️ AI agency Flovision from Munich under criticism: Media critic Thomas Knüwer explained his criticism of the AI influencer Emma in his blog
Flowvision's AI avatar Emma came under heavy criticism for its lack of authenticity. | In his blog, Thomas Knüwer emphasizes Emma's inaccurate target group approach. | Technical flaws, such as the uncanny valley effect, damage Emma's credibility. | Emma's chatbot disappoints with poor interaction and inadequacies. | Critics accuse Flowvision of failing to meet the requirements of digital communication. | Media reports show that Flowvision often fails with its AI approach. | Emma illustrates how important authenticity is for successful AI influencers. | Knüwer's blog reveals key errors in Flowvision's project process. | The analysis suggests that Flowvision lacks basic market knowledge. | Importance for the industry: A reminder to use AI technology more carefully. [...]

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▶️ AIS – Artificial Intelligence Search – Artificial intelligence in search technology – A revolution in information search
Discover the world of artificial intelligence with AIS - Artificial Intelligence Search! Experience how AI is revolutionizing search technology and redefining the way we find information. | Advanced algorithms enable precise search results and personalized experiences. | From simple factual research to complex questions, AI transforms information search into a world-class experience. | Take advantage of machine learning and data analytics to discover relevant content faster. | Learn how companies are incorporating AI-powered search solutions into their strategies. | | Optimize your online presence with groundbreaking search technologies. | Improve your decision making with smarter data analysis. | Be part of the future of information search with AIS! | [...]

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