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⭐️ Sales/Marketing Blog

Marketing and Sales (Sales)
Marketing and Sales (Sales)

 

Marketing and sales are two related but distinct functions in companies that work together to generate revenue and increase profitability. Marketing refers to the process of identifying, anticipating and satisfying customer needs and wants through the creation, promotion and distribution of goods and services. This includes activities such as market research, product development, advertising, branding and public relations.

 

On the other hand, sales involve the actual sale of products or services to customers with the aim of generating revenue for the company. Sales activities include acquiring customers, generating leads, qualifying, presenting, and closing deals. Sales teams work closely with marketing teams to leverage insights and strategies developed by marketing to convert leads into paying customers.

 

One of the main differences between marketing and sales is the focus of their activities. While marketing aims to generate interest in products and services among potential customers, sales focuses on converting that interest into actual purchases. Another difference is the phase of the customer journey in which they operate. Marketing activities typically focus on the earlier stages of the customer journey, such as: B. on awareness and considerations while sales activities take place in the later stages, e.g. B. in the decision and action phase.

 

Despite their differences, marketing and sales are complementary functions that work together to achieve the common goal of generating revenue and increasing profitability. Companies that effectively integrate their marketing and sales efforts are better able to build long-term customer relationships, increase customer satisfaction, and maximize their overall business success.

 

➡️ Industry Influencer: Industry hub as a blog tip & topic portal for industry, mechanical engineering, logistics, intralogistics and photovoltaics

 

➡️ Sustainability communication will soon be more important than PR, SEO and SEM?

  • Influencers are particularly effective among younger people – @shutterstock | Trufflepix

    ▶️ Influencers have an effect especially on younger people

    [...]

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    These are the most used content formats – @envato | barsrsind

    ▶️ These are the most frequently used content formats

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  • USA: Shopping online while under the influence – @envato | Raw pixels

    ▶️ USA: Online shopping under the influence of alcohol

    [...]

    ▶️ more about it here

     

    Every second advertising dollar will go online in 2021

    ▶️ Every second advertising dollar goes online in 2021 - Every second advertising dollar goes online in 2021

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  • The largest US importers and exporters

    ▶️ The Biggest US Importers and Exporters – The Biggest US Importers and Exporters

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    The EU Commission and Google: A chronicle of the fight against distortions of competition in the technology sector

    ▶ ️ The EU Commission and Google: A chronicle of the fight against distortions of competition in the technology sector

    Find out exciting facts about the EU Commission and Google in competition. | | Immerse yourself in the chronicle of a challenging struggle. | Discover backgrounds to market distortions in the technology area. | Understand the effects of global digitization. | Get to know important milestones and events. | | Learn how regulations change the industry. | Get insights into innovative solutions. | Analyze the interaction of punishments and market adjustments. | | Follow the change of technological standards. | Experience the influence on Europe's digital future. [...]

    ▶ ️ More about this here

     

  • Fake Products – @shutterstock | Brendan Howard

    ▶️ Counterfeit Products – Counterfeit Products

    [...]

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    These brands are closing the most US stores in 2019

    ▶️ These Brands Are Closing the Most US Stores in 2019

    [...]

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  • Google blocks over 6 million ads every day

    ▶️ Google blocks over 6 million ads daily – Google blocks more than 6 million ads daily

    [...]

    ▶️ more about it here

     

    What distracts people at work

    ▶️ What distracts people at work – What People Find Distracting at Work

    [...]

    ▶️ more about it here

     

  • FAANG: What is the bigger problem: overregulation or inequality?

    ▶️ FAANG: What is the bigger problem: overregulation or inequality? – Which Is the Bigger Issue: Over-Regulation or Inequality?

    [...]

    ▶️ more about it here

     

    Cloud Business Drives Amazon's Profits

    ▶️ Cloud Business Drives Amazon's Profits - Cloud Business Drives Amazon's Profits

    [...]

    ▶️ more about it here

     

  • Where cash is king in Europe

    ▶️ Where Cash is King in Europe - Where Cash is King in Europeld in Europe is the King - Where Cash is King in Europe

    [...]

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    The UK's most popular supermarkets

    ▶️ The UK's most popular supermarkets - The UK's favorite supermarkets

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  • Google paid more in EU fines than in taxes in 2018

    ▶ ️ Google paid more in EU money in 2018 than in taxes

    Google paid more EU penalties than taxes in 2018. | The EU money losses significantly exceeded the tax payments. | This raises questions about the tax practice of global companies. | A critical look at the balance between punishments and taxes. | A topic with worldwide economic importance. | Companies under stronger control by EU regulations. | | Protecting the European market is reinforced. | Financial responsibility in the focus of global discussions. | | Power and duties of large tech companies. | A deeper insight into Europe's regulatory perspectives. [...]

    ▶ ️ More about this here

     

    Advertising champion Amazon

    ▶️ Advertising champion Amazon – Advertising champion Amazon

    [...]

    ▶️ more about it here

     

  • ▶️ These are the most valuable brands in the world - These are the most valuable brands in the world

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    ▶️ Nearly 200 million Wish downloads – Nearly 200 million Wish downloads

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  • ▶️ Retailers Lose Billions to Theft, Fraud and Human Error

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    ▶️ Bleak prospects for German advertisers

    [...]

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