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Business Innovator – Xpert.digital – Konrad Wolfenstein
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⭐️ Sales/Marketing Blog

Marketing and Sales (Sales)
Marketing and Sales (Sales)

 

Marketing and sales are two related but distinct functions in companies that work together to generate revenue and increase profitability. Marketing refers to the process of identifying, anticipating and satisfying customer needs and wants through the creation, promotion and distribution of goods and services. This includes activities such as market research, product development, advertising, branding and public relations.

 

On the other hand, sales involve the actual sale of products or services to customers with the aim of generating revenue for the company. Sales activities include acquiring customers, generating leads, qualifying, presenting, and closing deals. Sales teams work closely with marketing teams to leverage insights and strategies developed by marketing to convert leads into paying customers.

 

One of the main differences between marketing and sales is the focus of their activities. While marketing aims to generate interest in products and services among potential customers, sales focuses on converting that interest into actual purchases. Another difference is the phase of the customer journey in which they operate. Marketing activities typically focus on the earlier stages of the customer journey, such as: B. on awareness and considerations while sales activities take place in the later stages, e.g. B. in the decision and action phase.

 

Despite their differences, marketing and sales are complementary functions that work together to achieve the common goal of generating revenue and increasing profitability. Companies that effectively integrate their marketing and sales efforts are better able to build long-term customer relationships, increase customer satisfaction, and maximize their overall business success.

 

➡️ Industry Influencer: Industry hub as a blog tip & topic portal for industry, mechanical engineering, logistics, intralogistics and photovoltaics

 

➡️ Sustainability communication will soon be more important than PR, SEO and SEM?

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    ▶️ Integrity and authenticity in conversation versus presentation: The best results through a successful combination

    Integrity and authenticity promote successful collaboration. Direct interaction in personal conversations clears up misunderstandings Emotional appeal and personal connection are crucial for success | | Visual presentations support the transfer of information Best results through a combination of conversations and presentations | | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Digital Marketing, the Priorities and Potentials: Key Strategies to Increase Content Marketing Success in B2B and B2C

    ▶️ Digital marketing, the priorities and potential: Key strategies to increase content marketing success in B2B and B2C

    Increasing Content Marketing Success in B2B & B2C | Understanding specific factors & challenges | Marketing technology for data-driven marketing | Budget optimization to maximize ROI | Effective teams for better content production | Measuring success to identify areas for improvement | Personalization as a key strategy in B2B | Time management for efficient marketing measures | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Digitization is either crap or you can crap from it – from high -tech to Highrisk: the lessons from Nikes digital transformation

    ▶ ️ Digitization is either crap or you can crap from it – from high -tech to Highrisk: The lessons from Nikes digital transformation

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    The expansion and further development of SEO: semantic search engine optimization (SSO) – The future of digital marketing

    ▶ ️ The expansion and further development of SEO: semantic search engine optimization (SSO) – The future of digital marketing

    Expansion & further development of SEO | Focus on Semantic Search Engine Optimization (SSO) | Future of Digital Marketing | Better search results through context and meaning | Optimization for advanced search engines | Artificial Intelligence in SEO | Innovative marketing for better visibility | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Beware of the case: Digitization is not a playground – ADS, the DTC sales and the hard reality of performance marketing

    ▶ ️ Caution trap: digitization is not a playground – ADS, the DTC sales and the hard reality of performance marketing

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    Sales & Marketing Learnings: From addiction to performance marketing – as a "Nike" with inefficient online advertising, lost his lead

    ▶ ️ Sales & Marketing Learnings: From addiction to performance marketing – as a "Nike" with inefficient online advertising lost his lead

    B2C brand communication is redefined | Deniz Aytekin – famous Bundesliga referee | Aytekin appears as the official Husqvarna brand ambassador | | Husqvarna: Leading in garden products & outdoor devices | Exemplary partnership shows innovative communication strategies | Goal: Authentic connection to sports and garden fans | Strengthening brand confidence through real product proportions | Influent commitment to effective and sustainable garden design % [...]

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  • With AI change in the trade: For 26%, AI is a trend that passes by – for 56% AI is decisive for competition and only 4% set in AI

    ▶ ️ With AI change in the trade: For 26%, AI is a trend that passes by – for 56% AI is decisive for competition and only 4% set in AI

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    The future of the trade / survey: digital, hybrid and with artificial intelligence – Vommerce meets traditional shopping visitors

    ▶ ️ The future of the trade / survey: digital, hybrid and with artificial intelligence – Vommerce meets traditional visit to the shop

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  • How does Augmented / Automated Search Optimization (ASO) work with the SearchGPT search engine? Is this like SEO on Google?

    ▶️ How does Augmented / Automated Search Optimization (ASO) work with the SearchGPT search engine? Is this like SEO on Google?

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    The acceptance in companies of new tools and methods in administration, sales/sales and marketing with AI, extended & augmented reality, etc

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  • Augmented / Automated Search Marketing (ASM) – The birth of a new search technology from Openai with Searchgt

    ▶ ️ Augmented / Automated Search Marketing (ASM) – The birth of a new search technology from Openai with Searchgt

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    B2B & B2C Whitepaper Analysis: Higher ROI with Brand Ambassador and Consumer as well as Industry Influencer Marketing

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    Distribution of startups in Germany by industry in 2023

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  • Everything you need to know about digitization, online and digital marketing, SEO and social media and how to recognize real experts

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    Use of social media in German companies: goals and strategies of SMEs

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  • Global SME corporate strategy for sales and marketing by Konrad Wolfenstein with Xpert.Digital know-how, hosting, SEO and multilingualism

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    New: Now also possible for other industries! – Wolfenstein as a brand ambassador and industrial influencer for SMEs with Xpert.digital using the example of photovoltaics and intralogistics

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  • SME tips from B2B and digital expert Konrad Wolfenstein for smart innovations, cost reductions and combating a shortage of skilled workers

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