Industry Hub & Blog for B2B Industry - Mechanical Engineering - Logistics/Intralogistics - Photovoltaics (PV/Solar) For Smart FACTORY | CITY | XR | METAVERSE | AI (AI) | DIGITIZATION | SOLAR |Industry Influencer (II) | Startups | Support/Advice
Marketing and sales are two related but distinct functions in companies that work together to generate revenue and increase profitability. Marketing refers to the process of identifying, anticipating and satisfying customer needs and wants through the creation, promotion and distribution of goods and services. This includes activities such as market research, product development, advertising, branding and public relations.
On the other hand, sales involve the actual sale of products or services to customers with the aim of generating revenue for the company. Sales activities include acquiring customers, generating leads, qualifying, presenting, and closing deals. Sales teams work closely with marketing teams to leverage insights and strategies developed by marketing to convert leads into paying customers.
One of the main differences between marketing and sales is the focus of their activities. While marketing aims to generate interest in products and services among potential customers, sales focuses on converting that interest into actual purchases. Another difference is the phase of the customer journey in which they operate. Marketing activities typically focus on the earlier stages of the customer journey, such as: B. on awareness and considerations while sales activities take place in the later stages, e.g. B. in the decision and action phase.
Despite their differences, marketing and sales are complementary functions that work together to achieve the common goal of generating revenue and increasing profitability. Companies that effectively integrate their marketing and sales efforts are better able to build long-term customer relationships, increase customer satisfaction, and maximize their overall business success.
Discover the benefits of innovation laboratories and intrapreneurship for your company. | Find out whether outsourcing new developments to company-based startups makes sense. | Gain insights into strategic considerations around outsourcing. | Find out how internal and external development approaches can be combined. | Learn how personal responsibility and autonomy can be strengthened in your team. | Analyze the role leaders play in fostering a culture of innovation. | | Discover how flexible approaches help new projects succeed. | What risks does outsourcing pose and how can they be minimized? | Understand why an open feedback culture is essential for product development. | Optimize entrepreneurial thinking through targeted promotion of intrapreneurship. [...]
ChatGPT with web function expands its possibilities in real-time research. | Perplexity remains strong in providing reliable, fact-based information. | Source citations make Perplexity ideal for those who want accurate evidence. | ChatGPT continues to shine in creative text and conversation generation. | Both systems have their strengths and are attractive to different target groups. | With the web function, ChatGPT closes the gap to real-time data collection. | Perplexity impresses with its specialized information transparency and structure. | ChatGPT's customizability could provide broader application areas. | Are the differences becoming more blurred as ChatGPT evolves? | The question of whether ChatGPT can completely overtake Perplexity remains open. [...]
Smart Web Search: ChatGPT expands its features with web search for greater efficiency. | Inspiration from Perplexity: The search function has copied some interesting tricks from Perplexity. | Search Chat History: Easy way to find and go back to old chats. | Differences from Google: How ChatGPT's search engine stands out and differentiates itself from Google. | | Speed: Lightning-fast results directly in your chat history. | | Personalization: Individual search results tailored to your previous conversations. | Potential for improvement: Continuous development of functions through OpenAI. | | Innovations: New technologies to support search queries compared to traditional search engines. | Artificial intelligence: Use of modern AI algorithms for improved search results. | Future outlook: Further updates and functions are expected that will make it even more pleasant to use. [...]
Explore the ultimate SEO tool comparison for 2025 and 2026. SE Ranking: Versatile all-rounder for beginners and professionals. | Semrush: Comprehensive data for in-depth market analysis. | Ahrefs: The expert for backlink strategies and competitor analysis. | | | | SpyFu: Investigate your competition's secrets. | WooRank: User-friendly and perfect for quick SEO optimization. | | Seobility: Efficiently uncovers technical vulnerabilities. | | Raven Tools: Ideal for comprehensive reporting needs. | Moz: Authority in keyword research and domain authority. | SISTRIX: German market leader for detailed SEO analyses. Discover the ideal tool for your SEO strategy and let your website rise in rankings! | [...]
Discover the best SEO tools with comprehensive features for your projects. | Research the pricing structures of tools like SE Ranking and Semrush. | Get insights into rank tracking and backlink analysis. | | Find the perfect tool for website audits and optimization. | Identify the best solutions for your target audience. | Leverage powerful API integrations for seamless workflows. | Improve your SEO strategy with smart recommendations. | Compare the top ten leading SEO platforms. | Maximize your online visibility with precise tools. | Stay ahead of the competition with the latest SEO trends. [...]
Work experience is often not enough to keep up with the job. | | | 70% of Germans feel overwhelmed at work. | More complex requirements put a strain on many employees. | 4. Digital skills are becoming increasingly important. | | Further training is the key to success. | | Work-life balance suffers from pressure at work. | | Many fear for their careers. | 8. Companies need to invest more in employee training. | | | Teamwork and soft skills are becoming more important. | Innovative approaches offer new opportunities for personal development. | | [...]
70% of German employees feel overwhelmed by the changes in the world of work. | 45% are afraid of losing touch with their careers. | Generational differences in this fear: Gen Z (46%), Millennials (49%), 45-54 years old (34%), over 55 (23%). | 30% see the integration of remote work as a major challenge. | 26% struggle with integrating AI into their everyday work. | 25% find efficient communication difficult in hybrid working models. | 33% emphasize the need for lifelong learning. | 48% recognize that experience alone is no longer enough. | 30% want to use AI but feel unsafe about it. | 34% lack orientation on the skills required. [...]
Augmented & Extended Reality revolutionize customer loyalty and interaction through immersive experiences. | AR training offers interactive and easy-to-understand learning methods. | Increased customer satisfaction through immediate feedback and customization options. | Precise instructions ensure efficient use of products and services. | Drives stronger relationships between companies and customers through personalized experiences. | Fast access to information and solutions in real time. | Increasing brand loyalty through innovative and appealing technologies. | Wide range of possible uses in various industries and sectors. | Global accessibility and possible uses for a wide audience. | Reducing operating errors and improving customer experience through accurate AR instructions. [...]
Discover new marketing opportunities with our XR expertise. | | We show how retail giants like IKEA and Amazon are successfully using AR. | | Get inspired by innovative tourism solutions used by Hilton and Marriott. | Learn how car brands like Audi and Tesla are incorporating AR into marketing strategies. | Use AR in education to revolutionize the learning experience. | See how Zillow's AR marketing benefits the real estate industry. | See how entertainment giants like Pokémon Go and Instagram are creatively implementing AR. | Discover AR innovations in healthcare from Medtronic and Philips. | | Find out how AR marketing comes into play in the hospitality industry with Starbucks. | | Understand the role of AR in insurance at Allianz and Zurich. [...]
A thorough market analysis is the key to a successful strategy. | Without it, there is a lack of in-depth insights into trends and competitors. | Companies risk making inefficient decisions. | Target groups can be missed without precise analysis. | The risk of faulty production and bad investments increases. | Ignorance of market requirements leads to loss of sales. | Innovative ideas remain undiscovered without market research. | Good market knowledge offers competitive advantages. | Adaptability to market changes is strengthened. | Market analysis is the first step towards successful strategy development. [...]
Artificial intelligence in a nutshell: Discover the fascinating types of AI agents. | Generative AI: How reactive, learning and goal-oriented systems are changing our world. | Reactive agents: Immediate reactions without storing data beforehand. | Learning Agents: Adaptable and able to learn from experience. | Goal-Oriented Agents: Strategic Thinking through Internal State Representation. | | Internal state representation: How agents understand and store context. | Real-time interaction: The ability to act actively in dynamic environments. | Connected Future: The Importance of Generative AI in Modern Technology. | Development potential: advances and challenges of AI agents. | Collaborating with Humans: Synergies between Human Intuition and Machine Efficiency. [...]
Discover the top 10 AI influencers in 2024! | 1. Lu by Magalu: Brazilian AI revolutionizing e-commerce. | 2. Noonoouri: Virtual fashionista who sets trends. | 3. Imma: The popular pink-haired star from Japan. | 4. Kyra: Indian AI that combines culture and style. | 5. Milla Sofia: Talented virtual girl from Finland with a lot of influence. | 6. Leya Love: AI with a heart that spreads positive vibes. | 7. Aitana Lopez: Digital artist with Spanish roots. | 8. Rozy: Korea's first role model virtual influencer. | Find out more about the technological pioneers and their innovative contributions! [...]
AI influencers offer brands limitless creativity. | Flexibility through immediate adjustments. | Precise target group targeting with data analysis. | Cost savings compared to human partners. | Measurable successes through clever algorithms. | 24/7 availability without geographical restrictions. | Infinite style and personalization possible. | | | | More transparency and control for brands. | Potential for discussion: lasting trend or fashion? | Innovative solutions for modern marketing strategies. [...]
Artificial intelligence meets influencer culture. | Virtual influencers are rapidly gaining popularity. | Lil Miquela is leading the virtual revolution. | Shudu, the first digital supermodel, is conquering the fashion world. | Bermuda is shaking up the glamorous social media scene. | Blawko brings futuristic style to the digital sphere. | These AI stars are fundamentally changing marketing. | Their presence transcends the boundaries of reality. | | They captivate millions of followers worldwide. | Digital change can no longer be stopped. [...]
Update Beta: Discover the art of digital networking with LinkedIn. | Eleven steps: Learn effective strategies for LinkedIn success. | Communication: Improve your LinkedIn communication skills. | Best Practices: Use proven tactics to increase visibility. | | Strategic Recommendations: Develop a targeted LinkedIn strategy. | Profile optimization: Present yourself optimally on your LinkedIn profile. | Network Building: Expand your professional network effectively. | | Interaction: Learn how to interact meaningfully with contacts. | Career boost: Use LinkedIn for your career advancement. | Results: Maximize your LinkedIn results with these tips. [...]
Discover the world of semantic SEO and improve your search engine rankings. | SEO is a marathon, not a sprint – long-term strategies lead to success. | Learn continuous optimization techniques to shine in the rankings. | Prepare for new developments in the digital world. | Use artificial intelligence and semantic data for better content. | Education and adaptability are key factors for sustainable success. | Optimize your content specifically and refine your search strategies. | Learn how to improve user experience with semantic approaches. | | Technical and content optimization go hand in hand. | Stay informed about trends and developments in the SEO world. [...]
Leverage data: AI can analyze large amounts of data and create personalized experiences. | Maintain authenticity: The real voice of the brand should be the focus. | Support brand personality: AI complements, but does not replace, human creativity. | AI as a tool: It serves as a support, not a replacement, for human interaction. | | Balance between technology and people: combining efficiency and creativity. | Prioritize data protection: ensure transparency and security in data use. | Cultural sensitivity: adapting content to different cultures. | Continuous learning: Adaptation and optimization of AI strategies are crucial. | Emotional connection: Human stories create deep customer bonds. | Ethics in focus: Fair and unbiased use of AI is a must. [...]
Flowvision's AI avatar Emma came under heavy criticism for its lack of authenticity. | In his blog, Thomas Knüwer emphasizes Emma's inaccurate target group approach. | Technical flaws, such as the uncanny valley effect, damage Emma's credibility. | Emma's chatbot disappoints with poor interaction and inadequacies. | Critics accuse Flowvision of failing to meet the requirements of digital communication. | Media reports show that Flowvision often fails with its AI approach. | Emma illustrates how important authenticity is for successful AI influencers. | Knüwer's blog reveals key errors in Flowvision's project process. | The analysis suggests that Flowvision lacks basic market knowledge. | Importance for the industry: A reminder to use AI technology more carefully. [...]
The cookie age is coming to an end. | Data protection requirements are changing the digital landscape. | | Companies are increasingly relying on server-side tracking. | Server-side tracking offers better control over user data. | It supports compliance with strict data protection laws. | Cookies have become less relevant in the modern tracking world. | Server-side enables precise and effective marketing strategies. | Companies benefit from innovative tracking solutions. | The user experience is improved through personalized content. | Server-side tracking is the future of data analysis. [...]
Discover the benefits of server-side tracking in the digital world. | Master data protection and browser restrictions with server-side tracking. | This method ensures optimized data security. | Improve data quality and accuracy with direct server tracking. | | Minimize the impact of ad blockers and tracking restrictions. | | Increase control over your collected data for more effective marketing. | Server-side tracking is the key to future-proof data management. | Go beyond traditional tracking methods for better performance. | Meet modern data protection standards with innovative solutions. | | Despite higher costs, server-side tracking is a smart investment for the future. [...]
