Business Innovator - Xpert.Digital - Konrad Wolfenstein

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⭐️ Sales/Marketing Blog

: Marketing and Sales (Sales)

Marketing and sales are two related but distinct functions in companies that work together to generate revenue and increase profitability. Marketing refers to the process of identifying, anticipating and satisfying customer needs and wants through the creation, promotion and distribution of goods and services. This includes activities such as market research, product development, advertising, branding and public relations.

On the other hand, sales involve the actual sale of products or services to customers with the aim of generating revenue for the company. Sales activities include acquiring customers, generating leads, qualifying, presenting, and closing deals. Sales teams work closely with marketing teams to leverage insights and strategies developed by marketing to convert leads into paying customers.

One of the main differences between marketing and sales is the focus of their activities. While marketing aims to generate interest in products and services among potential customers, sales focuses on converting that interest into actual purchases. Another difference is the phase of the customer journey in which they operate. Marketing activities typically focus on the earlier stages of the customer journey, such as: B. on awareness and considerations while sales activities take place in the later stages, e.g. B. in the decision and action phase.

Despite their differences, marketing and sales are complementary functions that work together to achieve the common goal of generating revenue and increasing profitability. Companies that effectively integrate their marketing and sales efforts are better able to build long-term customer relationships, increase customer satisfaction, and maximize their overall business success.

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➡️ Sustainability communication will soon be more important than PR, SEO and SEM?

▶️ US media group Penske Media sues Google over “AI Overviews” – What do they mean for publishers and the future of web search?
Penske Media is suing Google over "AI Overviews" and challenging publishers' rights. | | The legal dispute could be groundbreaking for copyright and AI-generated search results. | "AI Overviews" summarize content, but who is responsible for sources and accuracy? | Web searches are changing for users: instant summaries instead of clicks on original articles. | Publishers fear revenue losses if traffic and advertising revenues decline due to AI snippets. | Opportunities exist in new licensing models and collaborations between search engines and media outlets. | | Court decisions could create regulatory requirements for transparency and citing sources. | Publishers must adapt their digital strategy and better protect or monetize content. | Topics such as attribution, data origin, and fair use are at the center of the debate. | For the future of web search, this case will determine the power relations between platforms and publishers. [...]

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▶️ AI Translation in Google Meet: Further Development in Real-Time Communication – Access and Availability of the Beta Feature
AI Translation in Google Meet simplifies global conversations with real-time translations. | This feature marks an important step in the evolution of real-time communication. | Advanced AI models ensure smoother and context-aware translations. | Beta users receive early access to provide feedback for improvements. | The availability of the beta feature will be rolled out gradually. | Data protection and security remain key aspects of implementation. | Teams and educational institutions particularly benefit from accessible communication. | | Technical requirements and limitations are communicated transparently. | In our article, we explain access, usage, and current limitations. | Learn how to request and test the beta feature on xpert.digital. [...]

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▶️ “Traffic-destroying Nightmare” – The SEO industrial complex and its complicity – Why the crisis is self-inflicted
The SEO industry destroyed traffic and squandered credibility with short-term tricks. | Agencies and tools propagated false best practices and exacerbated the problem. | Over-optimization, clickbait, and mass content led to quality losses on the web. | | Many websites suffered ranking and traffic slumps without recognizing the causes. | | The crisis is no coincidence, but the result of commercial misincentives and a lack of responsibility. | We show how transparency, user focus, and sustainable strategies limit the damage. | Concrete analyses debunk common myths and prioritize real quality. | | Practical measures help systematically repair content, technology, and link profiles. | Trust can only be regained through industry change, collaboration, and ethical standards. | xpert.digital explains the complicity of the SEO complex and provides a roadmap to saving traffic. [...]

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▶️ Corporate bankruptcies in Germany: Wake up and stop blaming politicians!
Corporate insolvencies in Germany: Wake up and don't blame politics alone. | | Acute risks are often overlooked because those in charge rely on external scapegoats. | | Politics plays a role, but management decisions, liquidity planning, and market adjustments are often more decisive. | Proactive communication with creditors and early restructuring can prevent insolvencies. | Recognize early warning signs, optimize cost structures, and adapt business models flexibly. | Lack of transparency and delayed decisions accelerate decline. | | Practical restructuring measures, legal advice, and cash management are crucial now. | Entrepreneurs, investors, and politicians must work together instead of assigning blame. | Experts like xpert.digital offer analysis, recommendations, and operational support. | | Act now: Take responsibility, implement solutions, and secure the future. [...]

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▶️ The discrepancy between traffic figures in different analysis tools and their hidden causes
Explain discrepancies between traffic figures from different analysis tools in a clear manner. | Demonstrate typical measurement differences and their impact on reporting. | Uncover causes such as tracking errors, cookie restrictions, and bot traffic. | | Explain differences in metric definitions and session logic. | Explain the influence of data protection and consent management on data collection. | | Identify practical testing methods and tools for identifying measurement deviations. | Provide concrete recommendations for improving data quality. | Present case studies of how discrepancies influence decisions. | Provide tips for selecting and configuring analysis tools for reliable metrics. | Offer practical solutions for xpert.digital to ensure traffic data remains traceable. [...]

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▶️ The EU internal market: Open construction sites, need for reform and options for action – in focus: industry, mechanical engineering and logistics
| The EU internal market faces open issues that hamper growth and competitiveness. | | Industry and mechanical engineering, in particular, struggle with fragmented rules and a lack of standard harmonization. | Logistics suffers from cross-border bureaucratic obstacles and inefficient supply chains. | | Reform is needed in market regulations, approval procedures, and digital infrastructure. | Practical options include standardization, reducing bureaucracy, and improved certification processes. | The green transformation requires clear framework conditions and investment incentives for climate-friendly technologies. | Digitalization and data-driven platforms can strengthen transparency and resilience along value chains. | Funding instruments and targeted financing strengthen the competitiveness and innovative power of SMEs. | Political coordination at the EU level is necessary to systematically eliminate internal market barriers. | xpert.digital analyzes fields of action and provides concrete recommendations for industry, mechanical engineering, and logistics. [...]

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▶️ 85% of AI projects fail, while at the same time a multitude of “certified AI experts” appear on the market?!
85% of AI projects fail—an alarming reality for companies. | | At the same time, "certified AI experts" are springing up everywhere, but quality varies greatly. | Misunderstandings regarding data, objectives, and expertise are the main reasons for failure. | Misinvestments and unrealistic expectations strain budgets and trust. | Success requires a clear strategy, realistic KPIs, and experienced implementation partners. | xpert.digital offers practical consulting to implement AI projects in a targeted manner. | We help distinguish genuine expertise from marketing claims. | Using data-driven methods, we quickly identify levers for impact. | | Concrete tool selection, governance, and a rollout plan ensure sustainable results. | This is how we transform high failure rates into measurable business success. [...]

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▶️ Editorial cover article by Konrad Wolfenstein in Sales Excellence of Springer Nature Verlag (worldwide top ten)
Konrad Wolfenstein 's cover article in Sales Excellence (Springer Nature) highlights current sales trends. | Publication by the world's top 10 publisher Springer Nature underscores international relevance. | Practical insights and concrete recommendations for sales professionals. | Focus on measurable performance improvements and modern sales strategies. | Examples of successful customer engagement and relationship management. | In-depth analyses combined with understandable presentations. | Guidance for managers and sales staff alike. | | Ideal for readers seeking professional development in sales. | Combines theory with actionable best practices from the industry. | A must-read for anyone seeking to sustainably develop their sales skills. [...]

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▶️ Fewer clicks, but supposedly higher conversions: How Google's AI fashion wants to change the web forever - but not yet in the EU - just when?
Google is introducing AI Mode, which fundamentally restructures search results. | | Initial reports show fewer clicks, but supposedly higher conversions. | This could permanently change the web for users and site operators. | | AI Mode is not yet available in the EU. | When and under what conditions the rollout will begin in Europe remains uncertain. | Companies should review their conversion strategies now. | | SEO practices must be adapted to the new, AI-supported presentation. | Data protection and regulatory issues will be crucial for the rollout. | xpert.digital offers guidance for publishers and marketers during this transition phase. | Stay informed to identify and capitalize on opportunities early. [...]

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▶️ People at the center: Why technical innovation with automation and AI fails without human competence
| ‍ | At xpert.digital, people are at the center of technical innovation. | Automation and AI bring efficiency, but not automatically understanding. | | Without human expertise, even the best systems fail in implementation. | Technological solutions require experts who connect processes and people. | Data and algorithms are powerful, but context and judgment remain human. | Sustainable transformation combines technology, training, and cultural change. | This is the only way to create user-centric, high-performance automation projects. | Responsibility, ethics, and governance ensure trustworthy AI applications. | xpert.digital supports companies with strategy, training, and practical knowledge. | Result: Innovations that empower people and create sustainable added value. [...]

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▶️ Anthropic and the Claude AI: The Rise to AI Giant – Evaluation, Competition and Ethical Visions
| ‍ | | Six months, 18 investigators, and no results—a case without a solution. | Then AI came along: MoNA solved the case in just 20 minutes. | | The AI-powered investigation software drastically accelerated investigations. | MoNA quickly analyzes data sources and uncovers hidden connections. | Intelligent pattern recognition reduces troubleshooting and focuses on relevant evidence. | Investigators work more efficiently and gain time for complex decisions. | Transparent evaluations facilitate court admissibility and seamless documentation. | Ready for complex cases and scalable for large data volumes. | Data security and compliance are integrated into MoNA. | Learn more at xpert.digital: modern AI for modern investigations. [...]

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▶️ NEW & Revealed: Google ranking through user signals, Google Chrome data, and website popularity: What the court documents say
Newly revealed: Court documents show that Google user signals influence rankings. | Insights from Chrome data suggest that browser behavior influences rankings. | Website popularity and user interaction apparently have a direct impact on visibility. | The files provide concrete evidence of Google's evaluation factors for the first time. | For website operators, this means: User experience is becoming a ranking factor. | | Legal documents are changing the understanding of transparency in search algorithms. | | ‍ | | Anyone practicing search engine optimization should analyze Chrome and user signals. | Practical tips help sustainably increase popularity and interaction. | Relevant changes could reorient ranking strategies in the short term. | You can find more insights and concrete recommendations for action on xpert.digital. [...]

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▶️ The career question in the AI era: Should I specialize in artificial intelligence?
Discover whether specializing in artificial intelligence will sustainably improve your career prospects. | Learn the most important skills employers now expect from AI experts. | Compare career paths, from data science to machine learning to AI product management. | Find out which continuing education methods—bootcamps, degree programs, or self-study—are most effective. | | We explore the opportunities, risks, and ethical issues surrounding AI careers. | Receive practical tips for job hunting, portfolio building, and applying in the AI industry. | Learn how to recognize future trends and scale your skills in the long term. | See which industries particularly benefit from AI and where specialists are in demand. | | Concrete tool recommendations and project ideas will help you get started and specialize. [...]

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▶️ EU imposes another billion-euro fine on Google in the adtech business
| EU imposes new billion-euro fine on Google for abusive practices in the adtech sector. | The fine sends a clear signal for more competition and transparency in the digital advertising market. | Google's market position in programmatic advertising is therefore under increased scrutiny. | Affected publishers and advertisers could benefit from fairer conditions. | The decision is based on extensive investigations by the Commission. | | Google is expected to announce legal action and an appeal. | The case has far-reaching consequences for global adtech standards and regulation. | Experts see the fine as a turning point for data usage and tracking policies. | xpert.digital analyzes the background, effects, and next steps for the industry. | For advertisers, this means vigilance, adaptability, and new opportunities. [...]

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▶️ AI efficiency without an AI strategy as a prerequisite? Why companies shouldn't blindly rely on AI
Companies need a clear AI strategy before they rely on AI for efficiency. | | Blind trust in AI can lead to costly mistakes and reputational risks. | A well-thought-out strategy defines goals, metrics, and success criteria for AI deployment. | Integration into business processes is crucial; otherwise, AI will remain merely an experiment. | | Data protection and ethical guidelines must be considered from the outset. | Data quality and governance are the foundation of every successful AI initiative. | ‍ | Employee training and change management ensure long-term benefits. | Iterative testing and monitoring prevent drift and continuously improve models. | Strategic AI deployment creates scalable efficiency instead of short-term hype. | xpert.digital supports companies in implementing AI responsibly and purposefully. [...]

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▶️ 6 months, 18 investigators, 0 success: Then the AI came along and solved the case in 20 minutes – AI-supported investigation software MoNA
| ‍ | | Six months, 18 investigators, and no results—a case without a solution. | Then AI came along: MoNA solved the case in just 20 minutes. | | The AI-powered investigation software drastically accelerated investigations. | MoNA quickly analyzes data sources and uncovers hidden connections. | Intelligent pattern recognition reduces troubleshooting and focuses on relevant evidence. | Investigators work more efficiently and gain time for complex decisions. | Transparent evaluations facilitate court admissibility and seamless documentation. | Ready for complex cases and scalable for large data volumes. | Data security and compliance are integrated into MoNA. | Learn more at xpert.digital: modern AI for modern investigations. [...]

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▶️ Le Chat by Mistral AI – Europe's answer to ChatGPT: This AI assistant is significantly faster and more secure!
Le Chat from Mistral AI is Europe's answer to ChatGPT. | | The assistant works significantly faster than many alternatives. | Security and data protection are a priority at Le Chat. | Modern AI models deliver precise and context-aware answers. | Developed in Europe, optimized for regional requirements. | Ideal for companies seeking performance and reliability. | Seamless integration into existing workflows and tools. | Transparent results and a comprehensible basis for decision-making. | | Adaptable and scalable for various use cases. | Discover how Le Chat strengthens your AI strategy on xpert.digital. [...]

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▶️ Germany's data treasure: How historical production data secures the AI lead in mechanical engineering
Discover Germany's data treasure trove: historical production data as the key to a sustainable competitive advantage. | How mechanical engineering companies can drastically increase production quality and efficiency with data analytics. | Historical production data provides the training material that makes AI models robust and explainable. | AI applications transform production history into predictive maintenance, process optimization, and new business models. | Data sovereignty and data protection ensure the acceptance and long-term value of the data. | | Practical examples show how medium-sized companies and large corporations are expanding their lead. | A smart data strategy creates a scalable AI advantage for German mechanical engineering. | | This data treasure trove strengthens competitiveness and innovation in German value chains. | Learn now how to harness historical production data and create immediate added value. | More information and best practices on xpert.digital for a data-driven future in mechanical engineering. [...]

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▶️ Mega deal about to be concluded: World's largest free trade zone – The EU-Mercosur agreement
The EU-Mercosur agreement is nearing completion and could create the world's largest free trade area. | It promises cheaper trade in goods between the EU and South America and new market opportunities for companies. | Supporters see growth, more exports, and additional jobs in industry and agriculture. | Critics warn of environmental pollution and additional pressure on rainforests and biodiversity. | | Politically, the agreement is a balancing act between economic interests and social and ecological protection requirements. | The elimination of tariffs could lower prices and expand consumer choice. | Open questions concern product standards, transparency, and fair competition. | For global supply chains, the agreement would be a powerful integration factor with far-reaching consequences. | Our analysis examines opportunities, risks, and the next political steps in detail. | Read the background, impacts, and perspectives now on xpert.digital. [...]

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▶️ German administration and bureaucracy: 835 million euros per day – Are the costs for Germany's civil servants really exploding?
The study shows: German administration costs around €835 million per day. | Are spending really rising explosively, or are structural factors responsible? | | We examine how civil servant salaries, pensions, and administrative burdens are driving costs. | What role do digitalization and inefficient processes play in spending? | | The impact on taxpayers and public investments is critically examined. | Regional differences and comparisons with other countries provide new perspectives. | Expert opinions and statistical analyses help separate myths from facts. | Without reforms, long-term burdens on the national budget could increase. | Practical solutions and digitalization strategies are presented. | Read the full analysis on xpert.digital and form your own opinion. [...]

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⭐️ Sales/Marketing Blog

▶️ US media group Penske Media sues Google over “AI Overviews” – What do they mean for publishers and the future of web search?

▶️ AI Translation in Google Meet: Further Development in Real-Time Communication – Access and Availability of the Beta Feature

▶️ “Traffic-destroying Nightmare” – The SEO industrial complex and its complicity – Why the crisis is self-inflicted

▶️ Corporate bankruptcies in Germany: Wake up and stop blaming politicians!

▶️ The EU internal market: Open construction sites, need for reform and options for action – in focus: industry, mechanical engineering and logistics

▶️ 85% of AI projects fail, while at the same time a multitude of “certified AI experts” appear on the market?!

▶️ Editorial cover article by Konrad Wolfenstein in Sales Excellence of Springer Nature Verlag (worldwide top ten)

▶️ People at the center: Why technical innovation with automation and AI fails without human competence

▶️ Anthropic and the Claude AI: The Rise to AI Giant – Evaluation, Competition and Ethical Visions

▶️ NEW & Revealed: Google ranking through user signals, Google Chrome data, and website popularity: What the court documents say

▶️ The career question in the AI era: Should I specialize in artificial intelligence?

▶️ EU imposes another billion-euro fine on Google in the adtech business

▶️ AI efficiency without an AI strategy as a prerequisite? Why companies shouldn't blindly rely on AI

▶️ 6 months, 18 investigators, 0 success: Then the AI came along and solved the case in 20 minutes – AI-supported investigation software MoNA

▶️ Le Chat by Mistral AI – Europe's answer to ChatGPT: This AI assistant is significantly faster and more secure!

▶️ Germany's data treasure: How historical production data secures the AI lead in mechanical engineering

▶️ Mega deal about to be concluded: World's largest free trade zone – The EU-Mercosur agreement

▶️ German administration and bureaucracy: 835 million euros per day – Are the costs for Germany's civil servants really exploding?

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