Rokid Glasses: Ultralight AI smart glasses with waveguide display, 89-language translation, and Snapdragon AR chip
Xpert pre-release
Language selection 📢
Published on: August 29, 2025 / Updated on: August 29, 2025 – Author: Konrad Wolfenstein
Rokid Glasses: Ultralight AI smart glasses with waveguide display, 89-language translation, and Snapdragon AR chip – Image: Xpert.Digital
No more language barriers: These smart glasses translate 89 languages right before your eyes
### While Apple & Google are still asleep: These AI glasses are breaking all records ### Why everyone wants these smart glasses: Kickstarter hit raises $500,000 in 24 hours ### Lighter than regular glasses? This AI gadget with ChatGPT can do more than you think ### Is the smartphone dead? Rokid Glasses show what the AI future really looks like ###
The ultimate cheat sheet: AI glasses become a teleprompter and live translator
The market for smart glasses is exploding, and while tech giants like Meta, Apple, and Google are still refining their visions, one Chinese company is already making waves. Rokid Glasses are more than just a camera on the head—they're ultralight AI glasses that project information directly into the eye, potentially fundamentally changing the way we interact with the digital world. Weighing just 49 grams, featuring an advanced waveguide display, the power of ChatGPT, and impressive real-time translation for 89 languages, they've taken the tech world by storm. A Kickstarter project that smashed its funding goal in minutes and raised over half a million dollars in 24 hours demonstrates the enormous interest in a future where digital assistance is seamlessly integrated into our field of vision. But what exactly is behind this technology, how does it stack up against emerging competition, and what societal questions does it raise? We dive deep into the world of Rokid Glasses and the future of wearable AI.
Suitable for:
- Real-time transcription and translation technologies: An Xpert study on mobile apps, video platforms, and smart glasses
What are Rokid Glasses and why are they causing a stir?
Rokid Glasses are a new generation of smart glasses from the Chinese AR company Rokid that garnered international attention through an impressive Kickstarter campaign. Within the first 24 hours, the project raised over $500,000, despite the original funding goal being just $18,000. These smart glasses differ from many competing products by integrating visual displays and AI features into an ultra-lightweight 49-gram design.
How does the Rokid Glasses display technology work?
Rokid Glasses use advanced waveguide technology to project information directly in front of the wearer's eyes. The system is based on two integrated waveguides with a 23-degree field of view, producing a monochrome green display with up to 1,500 nits of brightness. This technology allows digital content such as navigation, live subtitles, or app notifications to be projected while the wearer can still clearly see their surroundings.
The waveguide technology uses the principle of total internal reflection to guide light through a thin optical layer. Rokid Glasses utilize micro-LED displays, known for their energy efficiency and high brightness. The monochrome green display was deliberately chosen because green light is best perceived by the human eye and is also energy-efficient.
Suitable for:
What technical specifications do the Rokid Glasses offer?
The Rokid Glasses are equipped with the Qualcomm Snapdragon AR1 processor, a chip specifically designed for AR applications. This processor features four 1.9 GHz Kryo CPU cores, an Adreno GPU, and supports up to 2 GB of LPDDR4x RAM. The integrated Hexagon NPU enables AI functions directly on the device.
For image capture, a 12-megapixel Sony IMX681 camera with a 109-degree field of view is installed. This supports HDR modes and digital image stabilization for high-quality photo and video recordings from a first-person perspective. The audio system consists of four microphones with wind noise filtering and AAC speakers located near the ear, enabling private audio playback.
Battery life varies depending on usage: 5-6 hours of music playback, 4 hours of talk time, 2 hours of display operation, or 45 minutes of continuous video recording. An optional 3,000 mAh charging case can recharge the glasses more than ten times, significantly extending usage time.
Suitable for:
- XR and AR platforms for AR glasses or Smart Glasses from Qualcomm with Snapdragon 'XR2 Gen 2' and 'AR1 Gen 1' platform
What are the key AI features of Rokid Glasses?
The Rokid Glasses offer a variety of AI-powered features enabled by the integration of ChatGPT. Users can interact with the AI assistant by saying "Hi Rokid" and ask questions, identify objects, or request translations. The system supports real-time translation in 89 languages, with five languages also available offline thanks to its proprietary language model.
A special feature is the intelligent teleprompter, which displays spoken words as subtitles in real time, taking into account speech rate and pauses. This is especially useful for presentations or for people with hearing impairments. The AI can also convert voice prompts to text and transcribe meeting audio with speaker recognition and intelligent summaries.
What does the current smart glasses market look like?
The smart glasses market is currently experiencing impressive growth. According to market researchers at Counterpoint Research, the global smart glasses market grew by 110 percent in the first half of 2025. Meta dominates with a 73 percent market share, driven by the successful Ray-Ban Meta Smart Glasses, which saw growth of over 200 percent.
Particularly noteworthy is the boom in AI-based smart glasses, which accounted for 78 percent of all shipments and grew by over 250 percent. Chinese vendors such as Xiaomi, TCL-RayNeo, and Rokid are increasingly entering the market, launching innovative products with advanced AI features.
The global smart glasses market was valued at USD 925.22 million in 2024 and is expected to reach USD 2,496.45 billion by 2032, representing a compound annual growth rate of 13.21 percent. Growth rates vary between 14.5 and 29.4 percent depending on the study, highlighting the significant market potential.
What competitors are there to Rokid Glasses?
The Rokid Glasses enter a highly competitive market where various tech giants are vying for dominance. Meta is currently the market leader with its Ray-Ban Meta Smart Glasses, which have been on the market since 2021 and are continuously being developed. The company plans to launch the first smart glasses with an integrated heads-up display in 2025 and is working on full-fledged AR glasses for 2027.
Google is developing Android XR Smart Glasses in collaboration with various partners such as Warby Parker and Samsung, which are expected to launch in 2026. Apple is also working on smart glasses, but they are not expected until the end of 2026 and will initially lack AR features but will feature strong AI integration.
Other competitors include Chinese manufacturers like Xiaomi, which is already testing AI glasses in China, as well as established AR companies like Vuzix with professional solutions. Snap plans to launch AR glasses for consumers starting in 2026.
Our recommendation: 🌍 Limitless reach 🔗 Networked 🌐 Multilingual 💪 Strong sales: 💡 Authentic with strategy 🚀 Innovation meets 🧠 Intuition
At a time when a company's digital presence determines its success, the challenge is how to make this presence authentic, individual and far-reaching. Xpert.Digital offers an innovative solution that positions itself as an intersection between an industry hub, a blog and a brand ambassador. It combines the advantages of communication and sales channels in a single platform and enables publication in 18 different languages. The cooperation with partner portals and the possibility of publishing articles on Google News and a press distribution list with around 8,000 journalists and readers maximize the reach and visibility of the content. This represents an essential factor in external sales & marketing (SMarketing).
More about it here:
Future technology between privacy and innovation
What are the main applications for smart glasses?
Smart glasses are used in a variety of areas, with usage patterns varying depending on the target audience. In the consumer sector, entertainment, social media, and everyday assistance functions are the main focus. Rokid Glasses are particularly aimed at travelers, who can benefit from real-time translation and navigation.
In the professional sector, smart glasses are increasingly being used in manufacturing, healthcare, and logistics. Doctors use AR glasses to access patient data and imaging during operations, while technicians in industry can receive real-time guidance and diagnoses.
The education sector is discovering smart glasses as an innovative learning aid, offering immersive experiences and contextual information. People with disabilities also benefit from features such as text-to-speech functions, navigation for the visually impaired, and live captions for the hearing impaired.
Suitable for:
- Xpert study on “The Market for Smart Glasses” - Analysis of market penetration, competition and future trends
What privacy concerns exist with smart glasses?
Smart glasses raise significant privacy concerns, as they can continuously collect data about their wearers and their surroundings. The biggest concern is the discreet recording of people without their knowledge or consent. Although most smart glasses have LED indicators that signal active recording, these are often small and difficult to detect.
Meta already sparked controversy with its Ray-Ban smart glasses when the company changed its privacy policy and now automatically activates the camera when the voice command "Hey Meta" is used. All recorded audio data is saved by default and can be used to train AI models.
A particularly disturbing example involved two Harvard students using Ray-Ban Meta smart glasses to automatically identify individuals and collect personal data such as addresses and even social security numbers. This demonstrated how easily smart glasses can be misused for surveillance purposes.
How do waveguide displays differ from other display technologies?
Waveguide displays are a specialized technology for AR applications that are fundamentally different from traditional screens. They use optical waveguides to guide light from a small projector to the wearer's eyes, trapping the light within the waveguide through total internal reflection.
There are two main types of waveguides: reflective (geometric) and diffractive waveguides. Reflective waveguides use semi-transparent mirrors within the waveguide to reflect the projected image, while diffractive waveguides use diffractive optical elements such as surface relief gratings.
The advantages of waveguide displays lie in their thinness, high transparency, and the ability to create a wide field of view without obstructing the view of the real world. New developments such as the Lumus Z-30 Optical Engine demonstrate that waveguide displays are becoming increasingly lighter and more energy-efficient, weighing just 14.5 grams and achieving over 3,000 nits per watt of brightness.
- AI in smart and AR glasses for live translations: Myvu Imiki, Ray-Ban Meta Smart, Rokid, and Solos Airgo
What technical challenges still exist with smart glasses?
Despite advances in smart glasses technology, several technical challenges remain. Battery life remains a critical factor, as the compact batteries in glasses frames are limited and must simultaneously power the display, processor, cameras, and sensors.
Display brightness is particularly problematic in outdoor lighting, as displays need to be bright enough to compete with sunlight without consuming too much power. The Rokid Glasses attempt to solve this with 1,500 nits of brightness and 10 brightness levels.
Another challenge is the integration of prescription lenses, as waveguide technology requires specific optical properties. Rokid solves this with magnetic clip-on frames for prescription lenses, but this adds additional complexity. Heat generation during intensive use can also become problematic, especially with compact designs.
How does Rokid position itself against Apple, Meta and Google?
Rokid is positioning itself as a pioneer in smart glasses with integrated displays, aiming to be ahead of the big tech giants in the market. While Meta is currently focusing on audio-only glasses without displays, and Google and Apple are still in the development phase, Rokid is already launching a product with visual output.
The company has over a decade of experience in AR development and already operates a developer ecosystem of over 15,000 developers and 5,000 companies in China. Rokid plans to expand this network internationally to an additional 1,000 developers.
However, the large corporations have significantly more resources and existing ecosystems. Meta has extensive AI resources and social media integration, Google has Android and search technologies, while Apple can leverage its closed ecosystem and premium positioning. Rokid must therefore rely on speed and innovation to maintain its lead.
What developments can be expected for the future of smart glasses?
The future of smart glasses will be shaped by several trends. The integration of advanced AI will continue to increase, with on-device AI processing providing better data protection and faster response times. The new Qualcomm Snapdragon AR1+ Gen1 processor is already pointing the way, with a 28 percent more compact design and up to 7 percent lower power consumption.
Miniaturization and discreet designs are the focus to make smart glasses suitable for mass production. The glasses should be virtually indistinguishable from regular glasses and wearable all day long. Longer battery life thanks to new energy-saving technologies and wellness features such as stress level measurement are expected.
The next few years will see what experts describe as a "battle of hundreds of smart glasses." The market is expected to split into two segments: consumer-oriented AI glasses for style and basic assistance, and more technologically sophisticated AR/XR devices for immersive experiences and professional applications. 5G connectivity will transform smart glasses into true collaboration tools and enable new use cases.
Suitable for:
- The Transformation of Business Communication: How Smart Glasses with Live Translation Are Changing the Business World
How will smart glasses impact society?
Smart glasses have the potential to fundamentally change the way people interact with technology and their environment. The constant availability of information and AI assistance could increase productivity and reduce barriers, especially for people with disabilities.
At the same time, smart glasses raise important societal questions. The normalization of cameras in public spaces could significantly compromise privacy. Examples like the Harvard experiment already demonstrate how smart glasses can be misused for surveillance and data collection.
Social acceptance will be crucial to the success of smart glasses. Unlike smartphones, which can be used discreetly, smart glasses are visible to others and potentially signal recordings. The development of social norms and legal frameworks for the use of smart glasses will therefore be of great importance.
Education and working life could be revolutionized by immersive AR experiences, while at the same time, new forms of the digital divide could emerge between those with access to advanced AR technology and those without. The coming years will show how society will strike this balance between innovation and data protection, between technological progress and social responsibility.
We are there for you - advice - planning - implementation - project management
☑️ SME support in strategy, consulting, planning and implementation
☑️ Creation or realignment of the AI strategy
☑️ Pioneer Business Development
I would be happy to serve as your personal advisor.
You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .
I'm looking forward to our joint project.
Xpert.Digital - Konrad Wolfenstein
Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.
With our 360° business development solution, we support well-known companies from new business to after sales.
Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.
You can find out more at: www.xpert.digital - www.xpert.solar - www.xpert.plus