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  • ▶️ “German SMEs want to get back on the road to success with marketing and AI” – or strategic self-deception?

    German SMEs are increasingly relying on marketing and AI to regain growth and competitiveness. | AI is seen as a lever for efficiency, personalization, and faster decision-making. | Marketing is intended to reposition brands and meet customer expectations in a more modern way. | | At the same time, the question arises whether this strategy represents genuine transformation or merely cosmetic measures. | Success stories demonstrate potential, but they are often selective and context-dependent. | Without a clear strategy and leadership, there is a risk of misinvestments and unrealistic expectations. | | Technical implementation alone is not enough; process and cultural change are necessary. | Companies can fail due to data quality, skills gaps, and short-term thinking. | The most effective use of marketing and AI combines technology, strategy, and people. | This article analyzes opportunities, risks, and practical steps for a sustainable return to success. [...]

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    The premium collapse: Shocking figures at Mercedes – Why operating profit plummets by 70 percent

    ▶️ The premium collapse: Shock figures at Mercedes – Why operating profit plummets by 70 percent

    The premium collapse at Mercedes is surprising, with an operating profit decline of around 70 percent. | Experts see shrinking margins, high investments in electromobility, and weakening demand in the luxury segment as the main reasons. | Production bottlenecks and supply chain problems are exacerbating the situation and putting pressure on results in the short term. | The expensive transformation to e-mobility is increasing the cost base and impacting profitability. | Currency and commodity fluctuations, as well as increased depreciation, are further worsening the balance sheet. | Investors are reacting nervously, the stock is under pressure, and strategic questions are growing louder. | xpert.digital analyzes the shocking figures, explains the causes, and assesses the consequences for market position and competitiveness. | | Management decisions regarding the model portfolio, cost structure, and production are now crucial for the recovery. | Further pressure is looming in the short term; in the long term, the successful implementation of the strategy will determine the future. [...]

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  • The paradox of the employment agency: More and more employees, less and less success – and millions spent on external “experts”

    ▶️ The paradox of the employment agency: More and more employees, less and less success – and millions spent on external “experts”

    The employment agency is growing in staff, but its success remains questionable. | Despite increasing staff numbers, placement rates and efficiency are declining. | Millions are being spent on external "experts"—without any visible improvement. | Studies point to structural deficiencies and a lack of management. | Internal resources are often not used optimally. | Key performance indicators frequently obscure the true effectiveness of measures. | | Politicians and administrators are under increasing pressure to provide clear answers. | There is a great need for reform, but concrete solutions remain vague. | | More transparency, oversight, and performance measurement are urgently needed. [...]

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    Germany is currently not competitive, said Federal Minister for Economic Affairs Katherina Reiche at the Foreign Trade Day in Berlin

    ▶️ Germany is currently not competitive, according to Federal Minister of Economics Katherina Reiche at the Foreign Trade Day in Berlin.

    Federal Minister for Economic Affairs Katherina Reiche declared at the Foreign Trade Day in Berlin that Germany is currently not competitive. Her warning emphasizes structural weaknesses in innovation, industrial policy, and framework conditions. Reiche sees risks to growth, export strength, and jobs if nothing changes. She calls for comprehensive reforms in reducing bureaucracy, providing investment incentives, and improving digital infrastructure. She also urged increased support for research, skilled workers, and technology. At the Foreign Trade Day, she highlighted the importance of international competitiveness. Reiche advocates for cooperation between politics, business, and science to strengthen Germany's position. The minister stressed that targeted innovation funding must have a short-term impact. For companies, this means adapting more quickly, digitizing, and reviewing investments. The appeal in Berlin is intended to motivate politicians and the public to take action to secure Germany's competitiveness. [...]

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  • Bosch in a two-front war: The fight against 22,000 job losses and the acute production stoppage due to short-time work

    ▶️ Bosch fighting on two fronts: The battle against 22,000 job losses and the acute production stoppage due to short-time work

    Bosch is fighting a two-front war: The company is battling the looming loss of 22,000 jobs. | | Short-time work has led to an acute production halt at several plants. | The impact on suppliers and the regional economy is significant. | | Management is seeking cost-cutting measures to avoid layoffs. | The works council and politicians are negotiating rescue and transformation packages. | Analysis reveals structural challenges in the industry and at Bosch. | Digitalization and the shift to electromobility are influencing demand. | Employees report uncertainty and demand more transparency. | Short-term measures are being implemented alongside long-term strategies for stability. [...]

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    Amazon's shock layoffs: Why jobs are no longer secure even in booming companies

    ▶️ Amazon's shock layoffs: Why even in booming corporations no job is safe anymore

    Amazon's shock layoffs show how quickly job security can disappear in large corporations. | Despite growth, cost reductions, restructuring, and automation can jeopardize jobs. | This article analyzes the reasons, consequences, and strategies behind the waves of layoffs. | Affected employees, applicants, and managers learn which risks are relevant now. | We explain how training and flexible skills increase protection against job loss. | Market and industry perspectives are examined to understand long-term trends. | Legal and ethical issues surrounding mass layoffs are also briefly discussed. | Practical tips help with career changes, networking, and financial security. | The significance of global supply chains and competitive influences on job cuts is explained. [...]

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  • DAIFUKU's sorting robot Robot S (SOTR-S) and the transformation of the European logistics landscape

    ▶️ The Robot S (SOTR-S) sorting robot from DAIFUKU and the transformation of the European logistics landscape

    The Robot S (SOTR-S) sorting robot from DAIFUKU is revolutionizing automated goods handling. | It increases sorting accuracy and accelerates parcel flows in logistics centers. | | The technology is driving the transformation of the European logistics landscape. | | Modular integration allows for flexible adaptation to existing systems. | Higher throughput rates and lower operating costs increase efficiency. | | Energy-efficient processes and a compact design promote sustainability. | Real-time data analysis improves transparency and decision-making. | Scalable automation supports seasonal peaks and growth. | | Maintenance-friendly design minimizes downtime and operational complexity. [...]

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    Europe's competitiveness in the crisis: Organizational ambidexterity as a strategic way out

    ▶️ Europe's competitiveness in crisis: Organizational ambidexterity as a strategic way out

    Europe's competitiveness is under pressure and needs clear analysis. | | Organizational ambidexterity balances efficiency and innovation. | It offers a strategic path to sustainable growth. | Leaders must actively manage learning and exploitation processes. | Flexibility and stability are built simultaneously. | | Policymakers and businesses should create frameworks for change. | Concrete recommendations for action promote transformative projects. | Long-term competitiveness increases through adaptive structures. | Intersectoral collaboration accelerates implementation. | In this way, Europe can strengthen its role in global competition. [...]

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  • When innovation meets resistance: The structural dilemma of organizational ambidexterity | Xpert Business

    ▶️ When innovation meets resistance: The structural dilemma of organizational ambidexterity | Xpert Business

    Renewal encounters deep-rooted resistance in many organizations. | | The structural dilemma of organizational ambidexterity forces companies to balance exploitation and exploration. | Rigid organizational structures and processes block innovation processes. | Leadership structures often determine the success or failure of change initiatives. | Resistance arises from cultural inertia, resource scarcity, and uncertainty. | Practical solutions show how dual structures and flexible teams create synergies. | Analytical tools help identify and address areas of tension. | Effective governance promotes sustainable growth and adaptability. | Participation and communication reduce resistance and increase acceptance. | | Concrete steps and implementation strategies transform a structural dilemma into a competitive advantage. [...]

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    The France and USA Rating | Erosion of Creditworthiness: When the Debt Crisis of Democratic Nations Accelerates

    ▶️ The France and USA rating | Creditworthiness erosion: When the debt crisis of democratic nations accelerates

    | France's rating is under pressure because rising debt is jeopardizing fiscal stability. | | The US faces similar risks despite its economic strength, as budget deficits increase. | Rating agencies warn of a gradual erosion of the creditworthiness of democratic nations. | | An accelerated debt crisis could exacerbate interest costs, market volatility, and a loss of confidence. | In Europe, high social spending and weak growth are intensifying sustainability problems. | In the US, political gridlock and rising interest burdens are fueling uncertainty in the capital markets. | | Political reforms, sound fiscal management, and sustainable growth strategies are now crucial. | Our article analyzes the causes, rating factors, and possible scenarios for investors and policymakers. | Global interconnectedness means that credit shocks can have far-reaching economic consequences. | Xpert.Digital provides well-founded insights and practical recommendations for decision-makers and investors. [...]

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  • Ambidexterity and Exploration Marketing | Marketing at a Turning Point: How to Finally Combine Optimization and Innovation (Beta)

    ▶️ Ambidexterity and Exploration Marketing | Marketing at a Turning Point: How to Finally Combine Optimization and Innovation (Beta)

    Ambidexterity in marketing combines optimization and innovation for sustainable growth. | Discover how exploration marketing unlocks new opportunities without jeopardizing core processes. | Practical strategies show you when to stabilize and when to experiment. | Learn the right balance between efficiency and creative risk-taking. | Data-driven testing generates bold hypotheses for faster learning cycles. | Tools and processes help make innovation scalable and measurable. | Organizational structures are designed to support both operations and change. | Results-oriented KPIs connect short-term performance with long-term market leadership. | The beta model enables safe experimentation and iterative improvements. | At Xpert.Digital, you'll find insights, frameworks, and best practices for the turning point in marketing. [...]

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    Organizational Ambidexterity as a Strategic Business Model: How Exploration Business Development is the Solution

    ▶️ Organizational ambidexterity as a strategic business model: How exploration business development is the solution

    Organizational ambidexterity combines efficiency and innovation for sustainable growth. | Exploration business development systematically creates new strategic space. | The business model balances stable core processes and experimental initiatives. | Innovations are fostered without jeopardizing day-to-day operations. | Structure and culture are designed to allow both logics to coexist. | Metrics and governance guide both short-term performance and long-term options. | Leaders promote a willingness to learn, tolerance for mistakes, and clear decision-making processes. | Prototyping and market validation accelerate successful exploration. | Practical tools and processes enable scalable transformation. | For future-proof companies, ambidexterity is a strategic competitive advantage. [...]

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  • Quantity beats quality: Why Ukrainian $500 drones outclass US high-tech weapons

    ▶️ Quantity beats quality: Why Ukrainian $500 drones outclass US high-tech weapons

    Cheap $500 drones from Ukraine are changing the landscape of warfare and challenging expensive US high-tech systems. | Their recipe for success: scale, flexibility, and easy maintenance instead of expensive, individual technologies. | | Small, cheap, and effective—these drones achieve success through networking and simple tactics. | High-tech missiles and air defense systems are losing their effectiveness against countless low-cost targets. | The analysis shows how pragmatic solutions can generate asymmetric advantages. | Economic efficiency makes the difference: low unit costs versus expensive countermeasures. | | Operational data and field reports demonstrate the surprising robustness of the systems. | For defenders and manufacturers, this raises urgent questions about strategy and adaptation. | The lesson: Innovation must be scalable and affordable, not just technically superior. | A must-read for decision-makers and technology enthusiasts who want to understand how quantity can beat quality. [...]

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    Nvidia's strategic emergency call The trillion-dollar phone call: Nvidia's bet on the future of OpenAI

    ▶️ Nvidia's strategic distress call – The trillion-dollar phone call: Nvidia's bet on the future of OpenAI

    Nvidia initiates a strategic multi-billion dollar phone call to strengthen its position vis-à-vis OpenAI. | The bet demonstrates the importance of AI partnerships for Nvidia's future growth. | The background is close cooperation and potential business models with OpenAI. | Through technological investments, Nvidia secures competitive advantages in the AI ​​era. | OpenAI's research and Nvidia's hardware could jointly reshape the market. | Analyses examine the risks, opportunities, and long-term consequences of the alliance. | | Regulatory issues and ethical considerations accompany the strategic decision. | Investors and industry experts are watching the conversation as an indicator of tech trends. | The multi-billion dollar phone call demonstrates the global reach and ambitions of both players. | Xpert.digital explains why this bet could shape the future of the AI ​​landscape. [...]

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  • The EU investigation into Chinese subsidies: How the EU is defending itself against China's wave of cheap products

    ▶️ The EU investigation into Chinese subsidies: How the EU is fighting back against China's wave of cheap goods

    The EU is investigating extensive subsidies from China that are distorting European markets. | Affected sectors range from steel and solar to high-tech components. | | The aim is to counteract unfair competitive disadvantages through legal means. | | The Commission is examining anti-dumping and countervailing measures to protect domestic companies. | The investigation analyzes production chains, price dumping, and market distortions. | Trade relations between the EU and China are under scrutiny. | Businesses and policymakers are seeking strategies for resilience and competitiveness. | The findings could lead to tariffs, sanctions, or binding regulations. | Market adjustments are expected in the short term, while structural change is anticipated in the long term. [...]

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    Germany and the Ukraine Energy Support Fund – From war economy to geopolitical business model

    ▶️ Germany and Ukraine: From crisis aid provider to strategic economic partner

    | | | Germany and Ukraine are evolving from crisis relief partners to strategic economic partners. | Close cooperation strengthens stability, investment security, and political collaboration. | Joint development projects and reconstruction programs create sales markets and jobs. | German companies are investing in infrastructure, production, and service partnerships. | Energy cooperation and diversified supply chains increase Europe's security of supply. | Expansion of trade and logistics promotes integration into European markets. | Technology, innovation, and digital projects accelerate economic growth. | Economic interdependence contributes to long-term security and peace prospects. | Partnership potential offers economies of scale, know-how transfer, and sustainable development. | Strategic alliances between Germany and Ukraine are shaping Europe's economic future. [...]

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  • The hidden costs of the digital gold rush: When the AI ​​boom meets the reality of rural communities

    ▶️ The hidden costs of the digital gold rush: When the AI ​​boom meets the reality of rural communities

    Uncovers the hidden costs of the digital gold rush for rural communities. | | The AI ​​boom brings opportunities, but also infrastructural strain and social upheaval. | Invisible expenses for network expansion, electricity, and data protection burden municipalities. | | Communities risk losing local identity and services through centralized platforms. | | Farmers and small businesses face adaptation costs and knowledge gaps. | | | A lack of regulation can lead to inequalities and data exploitation. | Sustainability issues and the energy consumption of AI systems are often overlooked. | Successful solutions require the participation of the local population and targeted support programs. | Case studies show: smart policies can mitigate risks and seize opportunities. [...]

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    Amazon's smart delivery glasses: Augmented reality for the technological rationalization of the last mile

    ▶️ Amazon's smart delivery glasses: Using augmented reality to streamline last-mile delivery technology

    Amazon's smart delivery glasses use augmented reality to optimize last-mile delivery processes. The technology streamlines pick-and-drop operations and reduces search times for parcel deliveries. Real-time navigation and visual cues enable faster and more efficient route completion. AI-powered assistance features increase accuracy and reduce human error. For logistics providers, this translates to lower costs, higher delivery quality, and transparent processes. At the same time, this technological streamlining raises questions about workplace changes. Data privacy, tracking, and compliance remain key challenges for implementation. Real-world tests demonstrate potential for scaling, but also the integration effort required into existing networks. User acceptance depends on transparency, security, and clear usage guidelines. [...]

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  • EU plunges British steel industry into the biggest crisis in its history

    ▶️ EU plunges British steel industry into the biggest crisis in its history

    | EU measures plunge the British steel industry into the biggest crisis in its history | Production declines, closures, and falling exports threaten jobs and regional economic strength. | Traditional companies are under immense pressure, investments are being postponed, and capacities are being reduced. | | Political frameworks, trade conflicts, and distortions of competition are being discussed as key causes. | | Government and industry are searching for rescue strategies, from subsidies to new trade agreements. | Affected workers and suppliers need rapid support and long-term prospects. | Xpert.Digital examines the background, figures, and potential consequences for Europe and global supply chains. | | Technological modernization and green transformation offer opportunities but require significant investment. [...]

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    Europe's raw materials transition – A continent at the crossroads: Europe's race to catch up against time

    ▶️ Europe's raw materials transition and the RESourceEU plan – A continent at a crossroads: Europe's race against time

    Europe's raw materials transformation explains why critical materials are now strategic. | The RESourceEU plan outlines measures for secure supply chains and resource efficiency. | The continent is at a crossroads between dependence and strategic autonomy. | Europe's race against time requires rapid investment and clear rules. | Recycling and the circular economy are cited as solutions for scarcity and the environment. | Targeted raw materials policies create new industrial segments and jobs. | Research and innovation drive sustainable value creation. | Production, processing, and supply must be strengthened regionally. | EU-wide coordinated partnerships and trade strategies are crucial. | This plan provides a roadmap for climate targets, security of supply, and competitiveness. [...]

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