Paris Trade Fair: Unlimited augmented reality experience with ARKit for Apple by Xpert.Digital

Published on: April 11, 2018 / Updated on: October 27, 2021 – Author: Konrad Wolfenstein

In Paris, Kardex Remstar impresses with its innovative AR presentation at its exhibition stand

Whether at trade fairs and roadshows, customer appointments or meetings: companies presenting their products and services to customers or business partners can hardly do without augmented reality these days. Compared to conventional presentation methods, this technology has the decisive advantage of creating a virtual reality in the smallest of spaces right before the viewer's eyes, quickly making classic alternatives like models or computer simulations look outdated in terms of spatial diversity, interaction, and emotional impact.

In collaboration with Kardex Remstar, the expert team at Xpert.Digital recently ignited a new evolutionary stage in the professional application of augmented reality. At SITL, the leading logistics trade fair held in Paris in March 2018, they presented ARKit, an AR presentation that eliminates the need for the usual markers. This software solution enabled the intralogistics specialists at Kardex Remstar to seamlessly integrate their warehouse solutions into any environment for presentation purposes, without requiring the iPads to scan a separate AR template beforehand.

Only an Apple tablet and the app are needed for the presentation, allowing its use far beyond the trade show booth. For example, during the trade show, Kardex Remstar's Shuttle XP could be graphically positioned and examined on a table directly in front of the customer or in any virtual space. A continuous zoom function was available for precise, detailed views, while viewers could click inside the system to see the storage and retrieval processes demonstrated up close.

However, ARKit is not limited to trade fair use; for example, it offers sales much more precise visualization options. In the future, during a customer visit, they can simulate the system on-site in its actual size and at its potential location, adjusting the proportions precisely. This way, the customer is always presented with a virtually customized solution with ideal dimensions.

Augmented Reality experience at the trade fair in Paris. What is real and what is digital?

In a further development step of ARKit, the future integration of a configurator is conceivable, which would precisely map the features of the desired product. Combined with the necessary pricing information, the configuration process would ultimately provide a customized solution with the expected price and key performance indicators (KPIs) for ROI, performance, productivity, and energy consumption.