▶️ For B2B / SMEs: What advantages does Google Discover and Google News offer compared to social media?
Increased visibility: Google Discover and News provide organic reach without exposure to social media algorithm changes. | Personalized content: Machine learning adapts content to users' interests, increasing the chance of engagement. | Measurable success metrics: With Google Search Console, companies gain detailed insights into the performance of their content. | Fast dissemination: News often travels faster through Google News because it is specifically designed for news content. | Global reach: SMEs can reach their target groups worldwide, not just through their followers on social networks. | Automated processes: Less manual effort when publishing and updating content. | Mobile Optimization: Both platforms are heavily focused on mobile users, which is ideal for today's always-connected world. | Time relevance: Content is updated in real time, which is particularly beneficial for time-critical news. | Targeted approach: Thanks to detailed user profiles and behavior, content can be published precisely. | Trustworthiness: Google is considered a reliable source of information, which increases trust in the content published. [...]
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