Online and offline are mixing for in-store purchases – Online and offline are mixing for in-store purchases

Published on: June 12, 2019 / Updated on: June 12, 2019 – Author: Konrad Wolfenstein

Most digital shoppers are bringing the online world into the physical shopping experience. Two-thirds of traditional online shoppers search for personalized promotional offers and discounts on their devices. The RIS News study found that several different online consumer behaviors are spilling over into the physical retail experience, including checking sales and promotions available to all customers, comparing prices, and conducting product research.

Smartphones act as the perfect shopping companion, bringing some of the convenience shoppers who search online into physical retail stores. Contrary to the widespread notion that brick-and-mortar retail is dead, retail is transitioning into a hybrid world. Some marketers recommend that brick-and-mortar stores offer Wi-Fi and equip their sales partners with tablets or smartphones so they can best serve consumers' hybrid shopping habits.

• Verifying promotional offers/discounts that are only offered to me – 66%
• Checking the sales and promotions available to everyone – 61%
• Check prices – 57%
• Product research – 36%
• Navigate through the branches – 15%
• Ordering and paying for a product – 14%

Most digital buyers are bringing the online world into the brick-and-mortar shopping experience. While in person, two-thirds of traditional online shoppers searched for personal promotional offers and discounts on their devices. The study by RIS News found that several different online consumer behaviors bled into the physical retail experience including, checking sales and promotions available to all customers, comparing prices, and researching products.

Smartphones act as a perfect shopping companion, bringing some of the convenience shoppers looks for online into the physical retail space. Unlike the common perception that retail is dead, retail is transitioning into the hybrid world. Some marketers are recommending that brick-and-mortar stores offer WiFi and equip their sales associates with tablets or smartphones so that they can best serve the hybrid shopping habits of consumers.

• Check promotional offers/discounts offered just to me – 66%
• Check sales and promotions available to everyone – 61%
• Check prices – 57%
• Research products – 36%
• Navigate the stores – 15%
• Order and pay for a product – 14%

You will find more infographics at Statista