Business Innovator - Xpert.digital - Konrad Wolfenstein

Language selection 📢

⭐️ AIS Artificial Intelligence Search / KIS – AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization)

: Xpert.Digital R&D (Research & Development) in SEO / KIO (Artificial Intelligence Optimization) – NSEO (Next-gen Search Engine Optimization) / AIS (Artificial Intelligence Search) / DSO (Deep Search Optimization)

➡️ AI chatbots revolutionize our way of searching for information on the Internet. Companies have to react comprehensively: In order for your website to rank well for chatbots, a suitable structuring of the content is necessary. The forerunner of Xpert.digital was SEO.AG (Search Engine Optimization - Working Group) . Already in 1998 we started to deal with SEO and SEM. This means that we are among the “fossils” in this area.

➡️ With the emergence of NSEO, we are facing a fundamental and drastic change in search behavior and search options. Given that 80% of search queries are informal in nature, established business models in the SEM sector, especially with ads, are being completely overturned and the digital landscape is fundamentally changing. That's why Xpert.Digital ( SEO.AG ) is actively getting involved in Research & Development again, as this development will be of great importance and very exciting.

▶️ Google has currently started rolling out the November 2024 Core Update
Google has launched the November 2024 Core Update. | This update is the third major update this year. | | The implementation will take approximately two weeks. | The focus is on improving the quality of search results. | Content with real added value should benefit. | | Ranking-based content could lose visibility. | This is a global update that affects all languages. | Algorithms are adapted worldwide. | No penalties, just re-evaluation and adjustment of content. | Goal: A more user-friendly search for all users. [...]

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▶️ Advertising industry in transition: How brands need to interact with Gen Z and Alpha
The advertising industry is undergoing a fundamental shift to keep up with the dynamic expectations of Gen Z and Alpha. | Digital platforms are becoming increasingly important as these generations are heavily attached to social media. | | Personalization and interactivity are key to delighting young consumers and retaining them in the long term. | Creativity and authenticity in brand communication are essential to attract the attention of these target groups. | Brands must remain flexible and innovative to maintain their relevance and appeal. | Sustainability and social responsibility are more important than ever for the engagement of Generations Z and Alpha. | Influencer marketing is evolving by delivering authentic and trustworthy messages. | Data analytics and AI-supported technologies optimize the personalization and effectiveness of advertising campaigns. | The integration of AR and VR offers experiential marketing opportunities that delight young consumers. | In the digital age, the connection between brands and consumers is critical to success. [...]

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▶️ Is there a threat of loss of search engine ranking? No more Google rankings even though everything seems fine?
Find out what could be behind sudden ranking losses. | | Tips for analyzing your current Google ranking. | Identify possible reasons for the decrease in traffic. | Why Google might stop indexing your articles. | Discover the role of algorithm updates in rankings. | | ‍ | | Learn how to identify and fix technical SEO issues. | Avoid common SEO mistakes that lead to loss of rankings. | Understand the influence of Google Discover and Google News. | Strategies to improve the visibility of your content. | This way you stay informed about current SEO trends. [...]

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▶️ The search engine landscape is changing – voice search with voice SEO is becoming increasingly important
The digital world is developing rapidly and with it the search engine landscape. | | Voice search is revolutionizing how we search and find information. | Voice SEO will be key to ensuring visibility in voice-based search. | Artificial intelligence and machine learning contribute to this development. | | Companies must adapt their SEO strategies to keep up. | Greater reach and better user experience are the rewards of adapting to voice SEO. | Evolving algorithms require innovative approaches to search engine optimization. | Successful adaptation means staying ahead in the digital competition. | Targeted measures help identify the right keywords for voice search. | The shift to voice SEO strategy is inevitable for long-term success. [...]

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▶️ Voice search and voice SEO in a search engine technology that is increasingly dominated by artificial intelligence
Voice SEO is revolutionizing search engine optimization through AI-driven voice search. | | Discover how voice search improves the user experience in the digital age. | | With intelligent technology, search queries are answered more precisely and quickly. | Artificial intelligence transforms traditional search methods into an innovative experience. | Voice SEO optimizes websites for the growing number of voice searches. | Don't miss out on the future of search engine technology. | Increase the visibility of your content through strategic voice SEO approaches. | Voice search has become indispensable on mobile devices. | Understand the opportunities and challenges of voice SEO in an AI-driven world. | Harness the power of AI to optimize your digital content for voice searches. [...]

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▶ ️ AIS (Artificial Intelligence Search) and Next Generation SEO - in German you say CKKK: "Content is King, but context is emperor"
AIS and SEO Evolution: Learn how AI is revolutionizing the future of search engine marketing! | Intelligent search: Artificial intelligence improves the relevance of search results. | Content strategy: Why good content alone is no longer enough. | Context is Emperor: Discover how context strengthens your SEO strategy. | User Experience: Better search results lead to happier users. | SEO Tips: Practical advice for staying visible in the digital age. | Target group focus: Personalized content for maximum impact. | | Technology in use: Use innovative tools for a successful online presence. | Future Visions: What’s next in the SEO landscape? | Expand knowledge: Learn the tips and tricks for the new era of search engine optimization. [...]

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▶️ Search and research: Comparing the sources of Perplexity and ChatGPT - Does Perplexity use the data from Google and Bing or not?
Discover the world of AI sources! Learn how Perplexity and ChatGPT collect and use information. | Compare the data processing capabilities of these two leading AI systems. | Perplexity: Does it use data from search engines like Google and Bing? | | ChatGPT: What sources are used in his answers? | Examine the accuracy and reliability of the information provided by both systems. | Data timeliness: How quickly can these AIs integrate current information? | Interpret the differences in the choice of sources and their influence on the results. | Analyze the impact of these differences on the quality of answers. | Why might the choice of source be crucial for the applications of these AIs? | Understand the underlying processes that determine how AIs filter and present information. [...]

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▶️ Will ChatGPT with web functionality become serious competition to Perplexity? Classic search engines like Google & Co. are left out
ChatGPT with web function expands its possibilities in real-time research. | Perplexity remains strong in providing reliable, fact-based information. | Source citations make Perplexity ideal for those who want accurate evidence. | ChatGPT continues to shine in creative text and conversation generation. | Both systems have their strengths and are attractive to different target groups. | With the web function, ChatGPT closes the gap to real-time data collection. | Perplexity impresses with its specialized information transparency and structure. | ChatGPT's customizability could provide broader application areas. | Are the differences becoming more blurred as ChatGPT evolves? | The question of whether ChatGPT can completely overtake Perplexity remains open. [...]

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▶️ Web search and search engine from OpenAI in ChatGPT – a bit perplexity – How is the search function different from Google?
Smart Web Search: ChatGPT expands its features with web search for greater efficiency. | Inspiration from Perplexity: The search function has copied some interesting tricks from Perplexity. | Search Chat History: Easy way to find and go back to old chats. | Differences from Google: How ChatGPT's search engine stands out and differentiates itself from Google. | | Speed: Lightning-fast results directly in your chat history. | | Personalization: Individual search results tailored to your previous conversations. | Potential for improvement: Continuous development of functions through OpenAI. | | Innovations: New technologies to support search queries compared to traditional search engines. | Artificial intelligence: Use of modern AI algorithms for improved search results. | Future outlook: Further updates and functions are expected that will make it even more pleasant to use. [...]

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▶️ For 2025 and 2026: 9 SEO tools in comparison – SE Ranking, Semrush, Ahrefs, SpyFu, WooRank, Seobility, Raven Tools, Moz and SISTRIX
Explore the ultimate SEO tool comparison for 2025 and 2026. SE Ranking: Versatile all-rounder for beginners and professionals. | Semrush: Comprehensive data for in-depth market analysis. | Ahrefs: The expert for backlink strategies and competitor analysis. | | ‍ | | SpyFu: Investigate your competition's secrets. | WooRank: User-friendly and perfect for quick SEO optimization. | | Seobility: Efficiently uncovers technical vulnerabilities. | | Raven Tools: Ideal for comprehensive reporting needs. | Moz: Authority in keyword research and domain authority. | SISTRIX: German market leader for detailed SEO analyses. Discover the ideal tool for your SEO strategy and let your website rise in rankings! | [...]

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▶️ SEO in comparison - Market overview of SEO tools and their price ranges - The top ten of the best tools for consulting, planning & projects
Discover the best SEO tools with comprehensive features for your projects. | Research the pricing structures of tools like SE Ranking and Semrush. | Get insights into rank tracking and backlink analysis. | | Find the perfect tool for website audits and optimization. | Identify the best solutions for your target audience. | Leverage powerful API integrations for seamless workflows. | Improve your SEO strategy with smart recommendations. | Compare the top ten leading SEO platforms. | Maximize your online visibility with precise tools. | Stay ahead of the competition with the latest SEO trends. [...]

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▶️ 10 important points: Which artificial intelligence technologies are particularly relevant for SEO optimization?
Discover how AI technologies are revolutionizing SEO strategies. | Understand the role of machine learning in search engine optimization. | Learn how Natural Language Processing improves content creation. | Learn to make data-driven decisions through AI analysis. | See how AI influences and adjusts the search engine algorithm. | Recognize the potential of chatbots to improve user experience. | Find out how automation makes the SEO process more efficient. | Use deep learning to identify new search trends and keywords. 9. | Learn how AI helps solve technical SEO problems early. | Use AI tools for precise competition and market analysis. [...]

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▶️ SEO 2025: More and more towards EEAT, pillar pages, cluster content and semantic search
Discover the importance of EEAT for your SEO strategy in 2025. | Learn how pillar pages can structure and improve your content. | | Learn how clustered content helps increase your visibility. | Use semantic search to answer search queries more precisely. | AI plays a crucial role in content optimization. | Find out why adaptability is essential in digital competition. | Understand why a deep technical understanding is required. | Implement innovative strategies to stay ahead of the SEO competition. | Continually optimize your technology and content for long-term success. | Make sure your SEO strategies are future-proof and dynamic. [...]

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▶️ Semantic SEO & Search – SEO is a marathon, not a sprint. Continuous optimization and readiness for new developments
Discover the world of semantic SEO and improve your search engine rankings. | SEO is a marathon, not a sprint – long-term strategies lead to success. | Learn continuous optimization techniques to shine in the rankings. | Prepare for new developments in the digital world. | Use artificial intelligence and semantic data for better content. | Education and adaptability are key factors for sustainable success. | Optimize your content specifically and refine your search strategies. | Learn how to improve user experience with semantic approaches. | | Technical and content optimization go hand in hand. | Stay informed about trends and developments in the SEO world. [...]

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▶️ 10 tips for an optimized SEO concept (search engine optimization and marketing) that includes artificial intelligence (AI).
Learn how to optimize your SEO concept and use AI effectively! Here are 10 valuable tips | Keyword research: Use AI tools for precise analysis. | Content creation: Generate AI-powered content. | Analyzing user behavior: Machine learning for data interpretation. | | Optimize loading times: Use AI for image and code compression. | | Voice Search: Target content for voice search. | Backlinks: Automated analyzes for better strategies. | | Competitive analysis: keeping an eye on the competition with AI. | Mobile SEO: Optimize content for mobile devices. | Data analysis: AI-based insights for better decisions. | User Experience: Apply AI-driven personalization. Maximize your success with AI-powered SEO! | [...]

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▶ ️ How can you implement a basic SEO strategy that also takes into account the future AI (AIS-Artificial Intelligence Search)?
Discover effective SEO strategies tailored for Google and future AI searches. | | Optimize your website's technical infrastructure for the best possible performance. | Conduct comprehensive data analysis to increase traffic. | Create high-quality content that appeals to both users and algorithms. | Integrate AI developments into your strategy to stay competitive. | Improve user experience with fast loading times and mobile-friendliness. | Focus on relevant keywords and natural language patterns. | Update your content regularly to stay relevant. | Monitor trends and adjust your SEO tactics accordingly. | Continuously optimize to meet future challenges. [...]

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▶️ 10 characteristics of high-quality content: When is content high-quality content and particularly valuable for both search engines and users?
Relevance: Content that precisely addresses the needs of the target group is essential. | Expertise: High-quality content is created by experts or thoroughly researched. | | Style and Language: Clear and engaging language attracts and retains readers. | Search Engine Optimization: Strategic keyword integration improves visibility. | Structure: Well-organized content with headings, lists and paragraphs makes reading easier. | Timeliness: Continually updated information keeps the content relevant and trustworthy. | Linking: Internal and external links increase added value and credibility. | Interactivity: Elements like comments and polls encourage user engagement. | Performance: Fast loading times and mobile adaptations improve the user experience. | Trustworthiness: Sources and transparency when conveying information create trust. [...]

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▶️ What role does content quality play in SEO and how can you improve the user experience as part of SEO quality?
High-quality content improves SEO rankings. | Comprehensive and up-to-date content is crucial. | Target group-oriented texts increase relevance. | Multimedia elements enrich the user experience. | Fast loading times improve website performance. | Responsive designs adapt to every device. | User-friendly navigation makes surfing easier. | | Interactive elements promote user loyalty. | Keyword research optimizes search engine rankings. | Internal links strengthen the website structure. [...]

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▶️ SST Pioneers | The end of the cookie age: Why companies rely on server-side tracking – Facebook, Pinterest & TikTok
The cookie age is coming to an end. | Data protection requirements are changing the digital landscape. | | Companies are increasingly relying on server-side tracking. | Server-side tracking offers better control over user data. | It supports compliance with strict data protection laws. | Cookies have become less relevant in the modern tracking world. | Server-side enables precise and effective marketing strategies. | Companies benefit from innovative tracking solutions. | The user experience is improved through personalized content. | Server-side tracking is the future of data analysis. [...]

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▶️ How server-side tracking works without barriers: Effective tracking in times of ad blockers and cookie tracking control
Discover the benefits of server-side tracking in the digital world. | Master data protection and browser restrictions with server-side tracking. | This method ensures optimized data security. | Improve data quality and accuracy with direct server tracking. | | Minimize the impact of ad blockers and tracking restrictions. | | Increase control over your collected data for more effective marketing. | Server-side tracking is the key to future-proof data management. | Go beyond traditional tracking methods for better performance. | Meet modern data protection standards with innovative solutions. | | Despite higher costs, server-side tracking is a smart investment for the future. [...]

▶️ more about it here

⭐️ AIS Artificial Intelligence Search / KIS – AI search / NEO SEO = NSEO (Next-gen Search Engine Optimization)

▶️ Google has currently started rolling out the November 2024 Core Update

▶️ Advertising industry in transition: How brands need to interact with Gen Z and Alpha

▶️ Is there a threat of loss of search engine ranking? No more Google rankings even though everything seems fine?

▶️ The search engine landscape is changing – voice search with voice SEO is becoming increasingly important

▶️ Voice search and voice SEO in a search engine technology that is increasingly dominated by artificial intelligence

▶ ️ AIS (Artificial Intelligence Search) and Next Generation SEO - in German you say CKKK: "Content is King, but context is emperor"

▶️ Search and research: Comparing the sources of Perplexity and ChatGPT - Does Perplexity use the data from Google and Bing or not?

▶️ Will ChatGPT with web functionality become serious competition to Perplexity? Classic search engines like Google & Co. are left out

▶️ Web search and search engine from OpenAI in ChatGPT – a bit perplexity – How is the search function different from Google?

▶️ For 2025 and 2026: 9 SEO tools in comparison – SE Ranking, Semrush, Ahrefs, SpyFu, WooRank, Seobility, Raven Tools, Moz and SISTRIX

▶️ SEO in comparison - Market overview of SEO tools and their price ranges - The top ten of the best tools for consulting, planning & projects

▶️ 10 important points: Which artificial intelligence technologies are particularly relevant for SEO optimization?

▶️ SEO 2025: More and more towards EEAT, pillar pages, cluster content and semantic search

▶️ Semantic SEO & Search – SEO is a marathon, not a sprint. Continuous optimization and readiness for new developments

▶️ 10 tips for an optimized SEO concept (search engine optimization and marketing) that includes artificial intelligence (AI).

▶ ️ How can you implement a basic SEO strategy that also takes into account the future AI (AIS-Artificial Intelligence Search)?

▶️ 10 characteristics of high-quality content: When is content high-quality content and particularly valuable for both search engines and users?

▶️ What role does content quality play in SEO and how can you improve the user experience as part of SEO quality?

▶️ SST Pioneers | The end of the cookie age: Why companies rely on server-side tracking – Facebook, Pinterest & TikTok

▶️ How server-side tracking works without barriers: Effective tracking in times of ad blockers and cookie tracking control

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