▶️ The search engine landscape is changing – voice search with voice SEO is becoming increasingly important
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➡️ AI chatbots are revolutionizing the way we search for information online. Companies must respond to this comprehensively: In order for their website content to rank well with chatbots, the content must be structured appropriately. The forerunner of Xpert.Digital was SEO.AG (Search Engine Optimization – Working Group) . We started working on SEO and SEM back in 1998. This makes us one of the “fossils” in this area.
➡️ With the emergence of NSEO, we are facing a fundamental and drastic change in search behavior and search options. Given that 80% of search queries are informal in nature, established business models in the SEM sector, especially with ads, are being completely overturned and the digital landscape is fundamentally changing. That's why Xpert.Digital ( SEO.AG ) is actively getting involved in Research & Development again, as this development will be of great importance and very exciting.