Mobile SEO: Looking for a search engine optimization agency from Heidenheim, Aalen or Ellwangen?

Search Engine Advertising

Search engine optimization (SEO), search engine marketing (SEM) and search engine advertising (SEA) are parts of a larger whole with overlapping areas of intersection.

Search engine marketing is a subfield of online marketing and encompasses all measures to attract visitors to a web presence via web search engines.

At first glance, search engine advertising appears to be applicable independently of search engine optimization. However, the situation is different when it comes to strategic alignment.

If top rankings for keywords are difficult to achieve, SEA (Search Engine Advertising) can be used to test whether the effort for SEO (Search Engine Optimization) is worthwhile. Keyword analyses alone cannot definitively determine whether a given keyword is performing well. This can be tested by examining the ROI (Return on Investment) or ROAS (Return on Ads) through SEA campaigns.

It also always depends on the product and/or service which makes more sense, SEO or SEA.

Another trend is that budgets are increasingly shifting towards paid ads on Google and other platforms. Anyone being honest knows that a 600% return on advertising spend (ROAS) in social media is a pipe dream for many. When agencies celebrate a 150% ROAS as a success, it's just smoke and mirrors.

If I generate €7,500 in revenue with an advertising budget of €5,000 (150% ROAS), this doesn't include the advertising agency's fees, nor my own other costs such as wages, rent, supplies, etc. Even a 300% ROAS is unsatisfactory. Anything above that is hard to find.

Search engine advertising is therefore a sensitive and hot potato, as it needs to be very carefully considered.

Related to this:

• The ultimate discipline for search engine optimization and search engine marketing: Mobile SEO
• SEO focus: Mobile-friendly for local information searches

Google vs. Microsoft Advertising: US Mobile Click Share 2020

Share of paid mobile search clicks from Google and Microsoft Advertising in the US, by device. In the third quarter of 2020, it was found that 32 percent of Microsoft Advertising's (formerly known as Bing) paid search clicks came from mobile devices, with five percent of total clicks generated via tablets. In contrast, 73 percent of Google's search ad clicks came from mobile devices.

Google:

• 70% – Phone
• 3% – Tablet devices
• 73% – Total

Microsoft Advertising:

• 36% – Phone
• 6% – Tablet devices
• 32% – Total

Share of spending on paid search advertising in Europe

This statistic shows the share of mobile and desktop in paid online search advertising in Europe from 2017 to 2019. The share of mobile increased by approximately 9.8 percentage points compared to the previous year, from 40.5 percent in 2017 to 50.3 percent in 2019.

share of expenses

2017

• 40.5% – Mobile
• 59.5% – Desktop

2018

• 46.3% – Mobile
• 53.7% – Desktop

2019

• 49.7% – Mobile
• 50.3% – Desktop

Development of click prices on Google ads

This statistic shows the development of the average cost per click (CPC) on Google ads compared to the same quarter of the previous year. In the first quarter of 2021, the average cost per click was 3 percent higher than in the same quarter of the previous year.

Forecast of global search engine advertising spending until 2025

This statistic shows global spending on search engine advertising from 2017 to 2019, as well as a forecast until 2025. According to an analysis, global spending on desktop search engine advertising will reach approximately €68.74 billion in 2020.

Related to this:

• Local search optimization: "Nearby" search in Google Maps
• How your target audience interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

Forecast of search engine advertising spending in Germany until 2025

This statistic shows the spending on search engine advertising in Germany from 2017 to 2019, as well as a forecast until 2025. According to an analysis, spending on desktop search engine advertising in Germany will amount to approximately 2.78 billion euros in 2020.

Forecast of search engine advertising spending in the USA until 2025

This statistic shows the development of search engine advertising spending in the USA from 2017 to 2019, as well as a forecast until 2025. According to an analysis, spending on desktop search engine advertising in the USA will reach approximately €22.73 billion in 2020.

Forecast of search engine advertising spending in China until 2025

This statistic shows the development of search engine advertising spending in China from 2017 to 2019, as well as a forecast until 2025. According to an analysis, spending on desktop search engine advertising in China will reach approximately 10.8 billion euros in 2020.

Spending on search engine advertising per internet user in Germany until 2025

This statistic shows the average spending on search engine advertising per internet user in Germany from 2017 to 2019, as well as a forecast until 2025. According to an analysis, average spending per internet user in the search engine advertising segment will be around €56.49 in 2020. The forecast has been adjusted to account for the expected impact of COVID-19.

Current PDF libraries to support your marketing planning and activities

We provide you with numerous further insights into figures, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Database (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM Knowledge Base (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

Do you need more input on the topic of marketing?

• Content marketing: The ultimate discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early-stage engagements, and the most effective channels for increasing conversions
• Marketing strategies and trends
• Personalized customer communication is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? You should ask yourself three questions

That's why Xpert.Digital is for Heidenheim, Aalen and Ellwangen!

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 731 37 999 300 .

I'm looking forward to our joint project.

 

 

 

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry focusing on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° Business Development solution, we support renowned companies from new business to after-sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find more information at: www.xpert.digital – www.xpert.solar – www.xpert.plus