Mobile SEO: Looking for a search engine optimization agency in Munich or Stuttgart?

SEO focus: Mobile-friendly for local information searches

Mobile-friendly websites are essential for potential customers searching for information, especially since Google began its shift to mobile-first indexing. This means that only mobile websites are relevant for Google rankings; desktop versions are no longer considered. However, not all mobile-friendly websites are created equal.

Related to this:

• The ultimate discipline for search engine optimization and search engine marketing: Mobile SEO
• Local search optimization: "Nearby" search in Google Maps

Which search engines did you use yesterday?

Survey on the daily reach of search engines. This statistic shows the results of a survey on the daily reach of search engines in Germany in 2020. 50.7 percent of respondents stated that they had used Google the day before the survey.

• 50.7% – Google
• 3.3% – Microsoft Bing
• 0.9% Yahoo!
• 0.2% AOL Search
• 0.1% Ask.com
• 6% Other

Number of people in Germany who use the internet to search for information (search engines)

Survey on the use of search engines/information searches on the internet up to 2020. In a 2019 survey in Germany, approximately 18.5 million German-speaking people stated that they used the internet daily for information searches. Compared to the previous year, this was a decrease of more than six million people. At the same time, the proportion of people who used search engines at least once a week increased.

How often are Germans online?
The internet has become indispensable in both private and professional life. The amount of time spent online has steadily increased in recent years: in 2007, young people spent about 106 minutes online per day, while by 2018 this had more than doubled. A survey in Germany revealed that people were online several times a day, or even constantly. Search engines played a less significant role in daily browsing, while messaging services were the most frequently used.

Google
is the most frequently used search engine for information on the internet; at least three-quarters of users entered search terms into this search engine on both mobile devices and desktops. In November 2019, Google's desktop search engine market share, measured by page views, was approximately 88.2 percent. Microsoft Bing came in second with 5.2 percent.

Information search 2017

• 23.9 million – Daily
• 24.81 million – At least once a week
• 3.86 million – At least once a month
• 2.17 million – Rare
• 1.47 million – Never
• 13.81 million – No personal internet use

Information search 2018

• 24.89 million – Daily
• 24.5 million – At least once a week
• 4.4 million – At least once a month
• 3.1 million – Rare
• 2.46 million – Never
• 11.11 million – No personal internet use

Information search 2019

• 18.5 million – Daily
• 27.94 million – At least once a week
• 2.08 million – At least once a month
• 3.35 million – Rare
• 2.1 million – Never
• 10.24 million – No personal internet use

Information search 2020

• 15.51 million – Daily
• 20.66 million – Several times a week
• 5.72 million – At least once a week
• 6.25 million – Several times a month
• 1.43 million – At least once a month
• 6 million – Rare
• 5.22 million – Never
• 9.86 million – No personal internet use

Related to this:

• Search Engine Advertising
• How your target audience interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

Frequency of online searches for local businesses

Nearly a third of online consumers in the United States use the internet daily to search for local businesses. According to the November 2019 survey, another 16 percent did so several times a week.

How often did you use the internet last year to find a local business?

• 33% – Daily
• 16% – Several times a week
• 11% – Weekly
• 10% – Monthly
• 6% – 6-10 times
• 10% – 2-5 times
• 3% – One-time
• 10% – Never

What devices did you use to read reviews last year?

US device preference for reading online reviews: A November 2019 survey found that 56 percent of online consumers in the United States searched for local businesses using a mobile browser. An additional 41 percent used a mobile app, highlighting the importance of a mobile-friendly presence for local businesses.

proportion of respondents

• 66% – PC / Mac
• 56% – Mobile: Internet browser
• 42% – Tablet
• 41% – Mobile: App

Current PDF libraries to support your marketing planning and activities

We provide you with numerous further insights into figures, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Database (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM Knowledge Base (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

Do you need more input on the topic of marketing?

• Content marketing: The ultimate discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early-stage engagements, and the most effective channels for increasing conversions
• Marketing strategies and trends
• Personalized customer communication is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? You should ask yourself three questions

That's why Xpert.Digital is for Munich and Stuttgart!

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 7348 4088 965 .

I'm looking forward to our joint project.

 

 

 

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry focusing on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° Business Development solution, we support renowned companies from new business to after-sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find more information at: www.xpert.digital – www.xpert.solar – www.xpert.plus