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Local search optimization: "Nearby" search in Google Maps

Meanwhile, in many areas, far more searches are conducted via the mobile version of Google than via the desktop version. This is also true for the online map service Google Maps. Google Maps can also be used on mobile phones. It comes pre-installed on many mobile devices. An app is available for iOS and Android. In February 2021, the Google Maps app was accessed by 51 percent of the mobile audience in the United States. The figures for Germany are similar.

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• The ultimate discipline for search engine optimization and search engine marketing: Mobile SEO
• SEO focus: Mobile-friendly for local information searches

Smartphone use for local search “Nearby”

"Nearby" search: Percentage of smartphone shoppers in the United States who used their device for local search. This statistic shows the percentage of smartphone shoppers in the United States who used their device for local search as of July 2018. During the survey period, 82 percent of respondents who said they used their smartphone for shopping used the "Nearby" search on their mobile device.

• Yes: 82% overall / 92% millennials
• No: 18% total / 8% millennials

Most frequent local search queries using the “Nearby” search among smartphone users

This statistic shows the most frequent local searches among smartphone users in the USA in July 2018. During the survey period, 48 percent of respondents stated that they use the “Nearby” search for a specific store or retailer.

• 48% – Specific store/retailer
• 29% – Product category nearby
• 23% – Specific brand nearby

Most popular categories for local search queries in the mobile “Nearby” search among smartphone users

This statistic shows the most popular categories of local search queries in the mobile "Nearby" search among smartphone users in the USA. In July 2018, 84 percent of respondents stated that they typically use the "Nearby" search for food.

• 84% – Food
• 56% – Entertainment
• 50% – Banking
• 41% – Clothing
• 38% – Body care

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• Search Engine Advertising
• How your target audience interacts is crucial for SEO, SEA and SEM
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Yelp: Number of unique mobile visitors 2016-2020

The timeline shows the number of unique mobile visitors to the recommendation platform Yelp from 2016 to 2020, per quarter. Mobile visitor numbers to the local search and review site show steady growth, reaching over 29.6 million unique mobile app devices in the third quarter of 2020.

Yelp, Inc. is an American internet company that operates a recommendation portal for service providers. The company's website offers specialized search functions and provides information about businesses in a specific area, defined by address or zip code.

Besides Yelp, there are other platforms that have taken on the topic of reviews.

TripAdvisor focuses on travel destinations and recommendations from travelers for travelers. Foursquare has combined gamification with reviews and was the first provider to introduce a check-in function, which is now also available on Yelp.

The increasingly powerful features of Google Maps, including its own lists, reviews, photos, and integration into the Google or Google Maps search function, are now also making Yelp a strong competitor.

Current PDF libraries to support your marketing planning and activities

We provide you with numerous further insights into figures, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Database (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM Knowledge Base (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

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