Farewell to expensive export consultants? AI-supported export or trading platforms like Manatex are game changers in the global market.

Key findings on doubling export performance through artificial intelligence

AI-assisted tools can double a company's export performance without hiring additional staff. A Harvard Business School study in partnership with Procter & Gamble demonstrates impressive results: One AI-assisted employee performs as well as two unassisted employees, while simultaneously reducing working hours by 16.4% and experiencing less fatigue.

The Manatex platform: a revolution in export management

Technological basics and functionality

Manatex is an innovative AI-powered platform specifically designed for the international expansion of small and medium-sized enterprises (SMEs). The platform leverages hybrid AI technology that combines generative AI approaches with specialized, industry-specific data sources.

Matt Hayet and Nadya Mamet are the founders of Manatex. They bring over 15 years of experience in international business development and “AI-powered digital export assistant designed the platform as a "business-to-business" solution. The solution integrates machine learning, B2B intelligence, and customized workflows to deliver personalized advice and actionable insights.

Core features of the Manatex platform

• Export Readiness Diagnosis: The platform conducts a comprehensive assessment of a company's export readiness, analyzes strengths and weaknesses, and provides concrete recommendations for improvement. Each company receives individual scores based on size, financial performance, and resources.
• Market prioritization through AI scoring: Manatex has developed a proprietary scoring system for exporters that evaluates various markets based on their attractiveness to the respective company. This enables data-driven decisions regarding target markets.
• Personalized market entry plans: The platform creates customized market entry strategies based on the company's DNA and the characteristics of the target market, taking into account various entry routes such as agents, distributors, e-commerce, or partnerships.
• Business Intelligence and Risk Management: A dedicated module analyzes company-specific risks—not just generic country risks, but individualized assessments based on company size and capabilities.
• Trade fairs, B2B events & partner longlisting: Manatex recommends the most relevant trade fairs and B2B events for your product and ICP and automatically creates a longlist of qualified potential partners in the target market.

Practical areas of application

• Market research and validation: By integrating trusted data sources such as TradeMap, UN Comtrade and Access2Markets, companies can quickly identify and validate markets.
• Competitive analysis: AI tools enable the efficient collection of pricing, brand, and distribution channel information in target markets.
• Multilingual content creation: Automating the generation of market reports, prospectus profiles, and multilingual business content without high translation costs.
• Automated documentation: The platform streamlines the creation of necessary export documents and reduces dependence on external consultants.

Target groups and areas of application

The Manatex platform addresses four main target groups:

1. Exporting SMEs and first-time exporters: Companies that want to expand their international presence
2. Export associations and chambers of commerce: organizations promoting foreign trade
3. Banks: Risk assessment and customer loyalty in export-oriented services
4. Business schools and universities: For educational and simulation purposes

Integration of established AI tools

ChatGPT and generative AI for exporters

The analysis shows that ChatGPT exhibits high reliability (90%+) for basic export tasks such as market entry strategies, risk assessments, and general business plans. However, it exhibits low reliability (0-50%) for specialized, timely, or detailed information.

Manatex GPT

As a free enhancement, Manatex offers a specialized ChatGPT for exporters, which is updated weekly and offers an export management mode with project saving.

Technological developments and trends 2025

AI revolution in global trade

• 2024 as a watershed year: This year marked a turning point in which AI fundamentally redefined global trade. Studies show significant impacts of AI capabilities on export performance, especially in developing markets.
• Hybrid AI approaches: Combining generative AI with specialized industry data enables more precise and relevant insights for exporters.
• Automation of complex processes: From document creation to compliance checks, AI-supported solutions are increasingly being used.

New developments in export AI

• Real-time market intelligence: Platforms like Manatex provide exporters with access to local data sources and real-time competitive insights.
• Automated logistics and supply chain: AI tools optimize routes, predict delays, and improve transparency across the entire supply chain.
• Fraud detection and risk management: Advanced AI systems detect and prevent fraud in international trade transactions.

Economic impacts and benefits

Cost reduction and increased efficiency

• Drastic cost reduction: Companies can significantly reduce their internationalization costs by replacing expensive external consultants with AI-powered tools.
• Doubling efficiency: With AI support, a small export department can achieve the efficiency of a department twice its size without hiring additional staff.
• Time savings: Automating time-consuming tasks such as market research and document creation allows teams to focus on strategic activities.

Competitive advantages for SMEs

• Democratizing global market access: AI tools enable SMEs to compete with larger international players.
• Faster time to market: Automated market validation and prioritization enables companies to make informed expansion decisions faster.
• Personalized strategies: Each company receives individualized recommendations based on its specific situation and goals.

Implementation recommendations

Step-by-step introduction to AI-supported export strategies

• Start with free tools: We recommend starting with user-friendly, free AI tools like Manatex GPT for initial experience.
• Integrating trusted data sources: Combining AI with reliable data sources such as TradeMap and Access2Markets for informed decisions.
• Focus on automation: Prioritize the automation of repetitive tasks such as market monitoring and content creation.

Best practices for use

• Data-driven decision-making: Using accurate data to guide strategic decisions.
• AI for operational excellence: Using AI to execute operational tasks quickly and efficiently.
• Strategic time investment: Using the time saved by AI for strategic development activities.

The approaches presented demonstrate that AI-supported export strategies represent not just a technological innovation, but a fundamental transformation in the way companies enter and operate international markets. The Manatex platform exemplifies a new generation of tools that help SMEs double their export performance while reducing costs.

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