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Aryzta: Leading the transformation of the frozen bakery industry through intelligent packaging solutions in frozen logistics


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Published on: May 7, 2024 / Updated on: May 7, 2024 – Author: Konrad Wolfenstein

Ice-cold innovation: Aryzta's contribution to smart frozen food logistics and sustainability in the bakery industry

Ice-cold innovation: Aryzta's contribution to smart frozen food logistics and sustainability in the bakery industry – Image: Smurfit Kappa Deutschland GmbH

🚚❄️🍞 Sustainability meets innovation: Aryzta's contribution to greener frozen food logistics

💚🚚 Aryzta has established itself as a leading manufacturer of frozen bakery products in Europe and is driving forward with innovative concepts to overcome the industry's challenges in logistics, environmental protection, and cost efficiency. One of its latest achievements in this area is the implementation of an advanced packaging solution that enables a significant reduction in CO2 emissions while simultaneously generating substantial financial savings.

With approximately 19,000 employees, 26 large bakeries in 27 countries, and a product portfolio of over 500 different baked goods, Aryzta is not only a giant in the world of baking but also a pioneer in implementing sustainable and efficient production and logistics processes. The fact that, statistically, every German consumes 43 Aryzta products per year underscores the company's enormous reach and influence on the European market.

📆 The challenge of the best-before date

One of the key challenges in food packaging, particularly for frozen products, is the efficient and accurate labeling of products with the best-before date. Aryzta faced the task of optimizing this process to avoid wasted time and over-packaging. The traditional approach required products to be transported to a logistics center, unpacked, labeled with the best-before date, and repackaged before being sent to retail chains. This cumbersome process was not only inefficient but also resulted in increased packaging waste and corresponding CO2 emissions.

💡 Intelligent advancement through intelligent packaging solutions

In collaboration with Smurfit Kappa, a leading global provider of paper-based packaging solutions, Aryzta has developed an innovative solution that addresses these issues. The new packaging features an integrated tear perforation, allowing the best-before date to be labeled directly on the trays without the need for repackaging. This optimization of the packaging process represents a significant innovation that not only reduces packaging waste but also makes logistics more efficient.

“The close partnership with Aryzta has enabled us to develop a solution that makes a positive environmental contribution. The fact that we were also able to achieve significant cost savings for our customer is, of course, equally gratifying,” explains Johannes Quiering, Business Development Manager at Smurfit Kappa in Delitzsch. “By optimizing the repacking process, we were able to save Aryzta 144 tons of CO2 annually and achieve financial savings of several hundred thousand euros for our customer.”

🌱 Sustainability and financial benefits go hand in hand

The implementation of this intelligent packaging solution has yielded remarkable results: a saving of 144 tons of CO2 emissions per year. This not only represents a significant contribution to environmental protection but also leads to cost-effective improvements throughout the entire logistics chain. Furthermore, the elimination of additional repacking and the reduction in packaging material have resulted in savings of several hundred thousand euros. Johannes Quiering, Business Development Manager at Smurfit Kappa, emphasizes the importance of the close partnership with Aryzta in developing this solution and the positive environmental and financial impacts that have been achieved as a result.

🏭 The future of the packaging industry

Aryzta's innovative packaging solution exemplifies how creativity and effective partnerships can lead to significant improvements in the sustainability and efficiency of manufacturing processes. At a time when environmental sustainability and resource efficiency are paramount, the project impressively demonstrates that it is possible to combine environmental compatibility with economic benefits.

This success of Aryzta and Smurfit Kappa can serve as a guiding light for the entire packaging industry, demonstrating that sustainable innovations not only protect the environment but can also lead to significant financial savings. Projects like this clearly show that the future of the packaging industry lies in intelligent, resource-efficient solutions that minimize ecological footprints while simultaneously improving efficiency.

It turns out that taking responsibility for the environment and seeking innovative solutions can also be economically attractive. Companies working in this direction not only send a strong signal for environmental protection, but also position themselves as pioneers in an increasingly environmentally conscious society. For the frozen bakery products industry and beyond, the initiative by Aryzta and Smurfit Kappa offers inspiration and a building block for the urgently needed transformation towards more sustainable production and packaging methods.

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#️⃣ Hashtags: #SustainablePackaging #FrozenLogisticsInnovation #CO2Reduction #BestBeforeDate #FutureOfPackaging

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➡️🍞 From production to consumer: The sustainable life cycle of frozen baked goods

🌍 Frozen food, especially frozen baked goods, has gained enormous popularity in recent decades. Its prominent position on supermarket shelves and in consumers' kitchens is due not only to its convenience and long shelf life, but also to the continuous development towards a more sustainable production and supply chain. From the beginning of the production process to the end consumer, the life cycle of frozen baked goods is characterized by numerous steps in which innovative packaging solutions and sustainability measures make a significant difference.

🌾 Production and raw material selection

The first step in the supply chain is production. Manufacturing frozen baked goods often begins with the careful selection of raw materials. Many companies are already committed to sustainability here, sourcing ingredients from local suppliers or those grown biodynamically without artificial fertilizers or pesticides. This not only reduces CO2 emissions associated with transportation but also contributes to maintaining soil health and biodiversity.

❄️ Shock freezing and shelf life

Once the ingredients are processed and shaped into bread, cakes, or other baked goods, the freezing process begins. Shock freezing, a method in which the products are rapidly cooled to very low temperatures, plays a crucial role. It not only preserves the freshness, flavor, and nutrients of the food but also significantly extends shelf life, thereby reducing food waste. Another advantage of shock freezing is its lower energy consumption compared to traditional cooling methods, thus reducing the products' environmental footprint.

🚚 Transport and Logistics

After freezing, the goods must be transported safely and efficiently. This is done in refrigerated trucks designed to maintain optimal temperatures, which also contributes to reducing energy costs and minimizing CO2 emissions. Innovative logistics concepts, such as optimizing delivery routes and times, play a crucial role in keeping the environmental impact of transport as low as possible.

📦 Packaging and preservation

A crucial aspect of the entire supply chain, often underestimated, is packaging. Innovative packaging solutions are essential for the sustainability of frozen baked goods. Modern packaging must not only protect products from external influences and maintain freshness during transport and storage, but it should also be environmentally friendly. This means it must be recyclable, reusable, or even biodegradable. Some companies are already experimenting with packaging made from renewable resources or with special coatings that extend product shelf life without the use of harmful chemicals.

🏠 The consumer and end user

At the end of the supply chain is the consumer. Here, too, sustainability is crucial. End consumers can contribute by shopping consciously and storing frozen baked goods properly at home. This starts with choosing products that come in environmentally friendly packaging and extends to using the freezer efficiently to minimize energy consumption.

Overall, it is clear that the life cycle of frozen baked goods offers numerous opportunities for sustainability. From the selection of raw materials and transport to packaging and ultimately storage by the end consumer – measures can be taken at every stage to minimize environmental impact. Innovative approaches in production, logistics, and packaging can help ensure that frozen baked goods are valued not only for their convenience but also for their environmental friendliness.

It is expected that with advancing technology and increasing environmental awareness among both producers and consumers, the sustainable life cycle of frozen bakery products will be further optimized. It is hoped that through continuous improvements and innovations, the frozen bakery industry will become a prime example of how food production and consumption can be made more sustainable. Through the combined efforts of all stakeholders in the supply chain, the carbon footprint can be reduced, resources conserved, and a positive contribution made to protecting our planet.

The future of frozen baked goods looks not only delicious, but also green. With every step towards sustainable practices, the industry contributes to a better world where the joy of enjoying baked goods goes hand in hand with environmental awareness. This way, every bite can delight not only the palate, but also the conscience.

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#️⃣ Hashtags: #SustainableFrozenFood #GreenFoodIndustry #SustainablePackaging #EnergyEfficiencyInFocus #ConsciousConsumption

 

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