The UK leads European ad revenue for social media

Published on: February 7, 2019 / Updated on: February 7, 2019 – Author: Konrad Wolfenstein

The UK generated the highest revenue from social media advertising in 2018, according to the Digital Market Outlook analysis and forecast. The United Kingdom brought in approximately $2.8 billion in revenue solely from social media advertising, excluding membership fees and premium charges.

The business model of social media networks is largely based on revenue from ad generation. Alongside other scandals unrelated to advertising or marketing, social media sites like Facebook are increasingly under scrutiny regarding who they sell advertising to and how they share user data with advertisers.

The UK generated more than double the revenue of Germany, the second-place finisher. The combined revenue from social media ads in Germany and France does not achieve the same advertising impact as in the UK. Overall, mobile social media advertising currently outperforms desktop advertising and is expected to remain the dominant medium for advertisers.

The United Kingdom was able to drum up the most social media ad revenue in 2018, according to analysis and forecasts by Digital Market Outlook. The UK brought in about 2.8 billion dollars in revenue solely from advertising on social networks, excluding revenue generated from membership-subscriptions or premium fees.

The business model of social media networks largely relies on revenue from ad generation. Among other non-advertisement or marketing related scandals, social media sites, like Facebook, have come under increased scrutiny over who they sell advertisements to, and how they share user data to advertisers.

The UK was able to bring in over double the revenue of Germany, the second-place finisher. Germany and France's social media ad revenue combined does not match the UK's ad generation abilities. Overall, mobile social media advertising currently surpasses desktop advertising and is forecast to remain the dominant device for advertisers.

You will find more infographics at Statista