Enthusiasm for YouTube remains unbroken – Enthusiasm for YouTube remains unbroken

Published on: January 7, 2019 / Updated on: January 7, 2019 – Author: Konrad Wolfenstein

Can teenagers not live without WhatsApp, Snapchat, and Instagram? Maybe. But there's one online service that 12- to 19-year-olds absolutely cannot live without: when they open an app or browser, it's usually for YouTube. No other service is as popular with teenagers as the video portal.

In the annual JIM study (Youth – Information – Media), respondents were asked to name their three favorite online services. Netflix was the biggest winner compared to the previous year, increasing its share from eight to 18 percent. Facebook was the biggest loser, as the graphic shows: the social network dropped from 15 to six percent and is therefore hardly relevant for very young people anymore.

The Media Education Research Network Southwest has been surveying young people between the ages of 12 and 19 about their media use annually since 1998 for the JIM study.

Teenagers can't do without WhatsApp, Snapchat, and Instagram? Maybe. At the very least, the 12 to 19 year olds can but without another online offering: If you open an app or browser, it's best to open it on Youtube. No other offering is as popular with young people as the video portal.

In the annual JIM study (Youth – Information – Media), respondents were able to name their three favorite offers. The big winner compared to the previous year is Netflix: the streaming service increased from eight to 18 percent. The biggest loser is Facebook, as the chart shows: The social network fell from 15 to six percent and is therefore of little importance for the very young.

Since 1998, the Southwest Media Education Research Association has been interviewing young people between the ages of 12 and 19 every year about their use of media for the JIM study.

You can find more infographics at Statista