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Business Innovator - Xpert.digital - Konrad Wolfenstein
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⭐️ Digital hub for entrepreneurship and start-ups – information, tips, support & advice

Information, tips, support & advice - digital hub for entrepreneurship: start-ups – business founders
Information, tips, support & advice – digital hub for entrepreneurship: start-ups – start-ups – image: Xpert.Digital

 

The term entrepreneurship, also known as entrepreneurship, start-up, start-up scene or start-up culture, is a branch of economics that deals with the founding of new organizations.

 

However, entrepreneurship goes beyond just starting a business and using resources efficiently. It includes creative elements such as the systematic identification of market opportunities, finding new business ideas and implementing them into innovative business models. These entrepreneurial activities do not necessarily have to be associated with an ownership function. This means that entrepreneurship can also be practiced within existing businesses by people who are not owners - a concept known as intrapreneurship.

 

In German, “entrepreneurship” also refers to the entirety of all entrepreneurs of a country or the social class of entrepreneurs, although the demarcation to small business is often out of focus. The term “entrepreneur” is increasingly being used to describe the characteristics of innovative, risk -overlocks. In contrast, a founder who starts without innovative business ideas, without employees and without growth potential is often referred to as a start -up. A “start-up” describes the early and temporary development phase of an innovative company that strives for a scalable business model in order to achieve significant growth.

 

The success of founders and young entrepreneurship depends crucially on a comprehensive regional start-up ecosystem and a start-up-friendly climate. This includes both state and private initiatives for start-up training and start-up support in an international comparison.

  • ▶️ Between tradition and technology: This is how the corner shop lives on in smart shopping models

    | How small corner shops survive despite digitalization. | Connection of tradition and modern technology explained. | Smart shopping models as a bridge to the future of retail. | Nostalgia meets innovative shopping practices in everyday life. | Importance of local business in a globalized world. | Increase sales and win customers with digital tools. | Exciting ideas for the transition from analog to digital commerce. | Voices and examples of successful modern local suppliers. | Facts & Figures: Future trends in retail in a nutshell. | Inspiration for small business owners to stay relevant! [...]

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    Augmented reality agency comparison in innovation, know-how, expertise and price/performance

    ▶️ Augmented reality agency comparison in innovation, know-how, expertise and price/performance – what should you pay attention to?

    Innovative strength: How future-oriented and creative does the agency work? | Know-How: Does the agency have in-depth knowledge of AR technology? | Expertise: What industry knowledge and experience does she bring with her? | Price-performance ratio: Are the services offered fairly priced? | Target group understanding: Can the agency implement the visions and needs of your company? | Technical tools: What modern technologies and platforms does the agency work with? | Success measurement: Are results analyzed and presented transparently? | References: What successful projects are there as evidence? | Customer support: Is the collaboration flexible and customer-oriented? | Reviews: How do the agencies perform in independent comparisons? [...]

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  • The Phygital Strategy: How companies create seamless customer experiences

    ▶️ The Phygital Strategy: How companies create seamless customer experiences

    The Phygital Strategy: How Companies Create Seamless Customer Experiences | Phygital combines physical & digital experiences – a game changer! | Customer focus is the focus: perfect synergy between online and offline. | Setting and inspiring new standards in omnichannel retail. | Use smart technologies for interactive brand experiences. | Combining analytics & innovation for data-based decisions. | Personalized marketing for an individual user experience. | Understand global trends & apply them locally – suitable for every market. | Mixed reality, AI & more ensure WOW moments. | The future begins now – companies must act! | Phygital: The key to customer loyalty & competitive advantages. [...]

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    Europe trade fairs for XR technologies (Extended, Augmented, Virtual and Mixed Reality; Metaverse) 2025

    ▶️ Europe trade fairs for XR technologies (Extended, Augmented, Virtual and Mixed Reality; Metaverse) 2025

    Discover the best XR trade fairs in Europe 2025! | The most important dates for XR, AR, VR, MR & Metaverse. | Experience and try out innovations up close. | Network with experts, companies and visionaries. | Workshops & exciting lectures for insider knowledge. | Product premieres and trends for the future of the XR world. | Expand business opportunities and partnerships. | Meet top international companies and start-ups. | Experience gaming, education, medicine & industry up close. | Experience how XR technologies are changing the world! [...]

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  • Smart shopping business models: 30 innovative ideas and variants that have emerged around the new shopping in recent years

    ▶️ Smart shopping business models: 30 innovative ideas and variants that have emerged around new shopping in recent years

    Discover 30 innovative business models for smart shopping! | How digital tools are revolutionizing the shopping experience. | Inspiration for modern shopping technologies. | Smart ideas about personalized shopping. | Global trends and developments in smart commerce. | New possibilities through AI-supported shopping. | Successful strategies for future-oriented business models. | From subscription systems to buy-now-pay-later options. | How omnichannel approaches are changing shopping. | The role of delivery models and sustainable consumption. [...]

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    Extended Reality: France as a leading “start-up nation” in the Metaverse – France’s ambitions and current status

    ▶️ Extended Reality: France as a leading start-up nation in the metaverse - France's ambitions and the current status

    France as a pioneer: Leading the way in extended reality and the metaverse | Start-up nation: France's dynamic tech scene conquers virtual worlds | | National strategy: France relies on innovation and digital technologies | Future companies: Strong start-ups shape the digital ecosystem | Gaming & VR: France combines creativity with the latest technology | Economy counts: The Metaverse as a driver for new business models | ‍ | Talent factory: Specialists promote success in XR development | International partnerships: France connects globally in the Metaverse | Looking ahead: visions for the digital future and limitless possibilities | Ambitions realized: How France is making extended reality sustainable [...]

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  • Interesting for foreign startups such as SMEs: Access to the EU’s internal market via Germany

    ▶️ Interesting for foreign startups such as SMEs: Access to the EU's European internal market via Germany

    Market access: Use Germany as a springboard into the EU internal market! | Location advantage: Central location in Europe for optimal accessibility. | Growth potential: Expansion into 27 EU countries via Germany possible. | Business-friendly: top infrastructure and legal certainty for companies. | Financial opportunities: Access to funding and EU subsidies. | | Regulated market: Benefit from clear framework conditions and standards. | ‍ | Securing skilled workers: Highly qualified employees for international companies. | Networks: Access to strong industry clusters and innovative ecosystems. | Sustainability: Leverage German pioneering role in green technology and climate protection. | | Services: Extensive support for foreign founders and SMEs in Germany. [...]

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    Hybrid corporate culture - cultural synergies: Think globally, work hybrid - opportunities for companies in an international context

    ▶️ Hybrid corporate culture – cultural synergies: think globally, work hybrid – opportunities for companies in an international context

    Hybrid corporate culture – inspiration for modern work! | Think globally: How international perspectives enrich companies. | Cultural synergies: successfully connecting teams with different backgrounds. | Flexible working: How hybrid models promote innovation. | Taking advantage of opportunities: competitive advantages through cultural diversity. | New ways of working: tradition and modernity in harmony. | International cooperation: building bridges between continents and cultures. | Promote growth: Hybrid approaches as a driver for corporate success. | Optimize communication: Use cultural differences as strengths. | Globally connected, locally successful: This is what the future of work looks like! [...]

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  • Corporate culture put to the test: Who is better prepared for global challenges – Japan, USA or Germany?

    ▶️ Corporate culture put to the test: Who is better prepared for global challenges – Japan, USA or Germany?

    Corporate culture in comparison: How do Japan, the USA and Germany master global challenges? | Focus on cultural differences in leadership styles and working methods. | Efficiency vs. Innovation: Who is ahead? | ‍ | ‍ | Teamwork in Japan – harmony as a success factor? | | USA and willingness to take risks – How strong is the urge to innovate? | | Made in Germany – Does precision lead to sustainable success? | | Work-life balance: Are countries differently well positioned? | Global perspectives: adaptation or tradition – which is better? | Sustainability: Which cultures are ready for the world of tomorrow? | Conclusion: Which country is best prepared in terms of corporate culture? [...]

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    What role does innovation play in Germany’s current corporate culture?

    ▶️ What role does innovation play in Germany’s current corporate culture?

    New ideas: Innovation promotes creative solutions and strengthens competitiveness. | | Technological advances: Companies are increasingly relying on digital transformation. | Sustainability: Green innovations are the focus for a better future. | ‍ | Knowledge management: The exchange of know-how drives progress. | Research & Development: High investments in this area ensure continuous growth. | Partnerships: Collaborations with start-ups and universities create synergies. | New business models: Agility and adaptability are mandatory today. | Future orientation: Innovation strategy as the key to long-term success. | Employee development: Creativity and initiative are actively supported. | Global competition: Germany's companies set standards in innovative global markets. [...]

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  • Automation put to the test: How Germany can secure its leadership role in robotics and Industry 4.0

    ▶️ Automation put to the test: How Germany can secure its leadership role in robotics and Industry 4.0

    | Germany and the future of robotics** – How does it stay at the top? | Innovation leader in Industry 4.0? The challenge! | Focus on automation: opportunities and risks analyzed. | Global competitiveness: This is how Germany stays ahead. | Smart technologies as the key to success. | | Robotics & AI: The engine for the next industrial revolution. | Strategies to defend leadership positions. | | Mastering challenges in research and development. | Opportunities for companies through digitalization of production. | Why sustainable innovation is the decisive factor. [...]

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    German robotics at the top in Europe, but China overtakes, South Korea dominates: Where Germany stands in the global robotics race

    ▶️ German robotics top in Europe, but China overtakes, South Korea dominates: Where Germany stands in the global robotics race

    Germany is a leader in European robotics. | However, the global robotics race is only getting more intense. | | China is quickly catching up and overtaking in some areas. | | South Korea remains the undisputed leader. | Innovations in automation are crucial for competition. | Germany's strengths lie in high quality and precision. | Asia is advancing robotics development at a rapid pace. | What opportunities and challenges are there for Europe? | | How can Germany consolidate its global position? | An exciting insight into the world of robotics and its changes. [...]

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  • AI Investments in Retrospective: A Look at the Explosion of Generative AI

    ▶️ A look at the explosion of generative AI – startups like Perplexity, DeepL and OpenAI are driving billions in investments

    Insight into the rapid development of generative AI | Startups like Perplexity, DeepL and OpenAI are revolutionizing technology! | Investments worth billions are driving progress. | ‍ | New tools are changing ways of working in companies and everyday life. | Innovations take creative applications to a new level. | From smart search to groundbreaking translation tools, the possibilities are endless. | Global markets are being redefined by AI. | Investors are betting on the future of this technology. | Collaborations between science, business and startups promote rapid growth. | An era full of challenges and opportunities lies ahead! [...]

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    How to design authentic AI marketing

    ▶️ How can I make AI marketing authentic?

    Understanding your audience: Research what your customers value. | Data-driven decisions: Use AI to make informed decisions. | Personalization at the forefront: Deliver personalized experiences. | Real Engagement: Communicate with customers in an authentic way. | Leverage innovation: Creatively implement the latest AI technologies. | | Maintain transparency: Be open about how AI is used in your marketing. | Consistent brand messaging: Ensure AI reinforces brand identity. | Diversity & Inclusion: Make sure AI content is diverse and inclusive. | Respond promptly: Use AI to respond quickly and effectively to customer requests. | Continuous optimization: Adjust your strategies regularly using AI-powered analytics. [...]

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  • Risk or opportunity? How German companies are reassessing the American market

    ▶️ Globalization rethought: US experts asked – focus on expansion in the US market – production in the USA?

    Redefining globalization: Experts from the USA share innovative perspectives on reorganizing global markets. | | Focus on the US Market: Why the United States is at the Center of New Globalization Strategies. | Expert opinions: Renowned experts from the USA shed light on current trends and the future of global markets. | | Production in the USA: Opportunities and challenges for relocating production to the American market. | Growth strategy: How companies can effectively expand in the US market to achieve global success. | Target market analysis: Detailed insights into the special features and potential of the US market for international companies. | New Perspectives: How innovative thinking is changing the traditional view of globalization. | Corporate Strategies: Successful examples of recalibrating global business strategies with a focus on US opportunities. | Competitive Advantages: What advantages a stronger presence in the US market can offer international companies. | Future Forecasts: Experts discuss the long-term impact of the shift to U.S. manufacturing. [...]

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    Space travel revolution made in Germany - Aerospike technology opens up new horizons in space travel

    ▶️ Startup Polaris to the future: space revolution made in Germany - aerospike technology opens up new horizons in space travel

    Polaris Raum Flugzeuge GmbH advances space travel with innovative aerospike engines. | | A German startup that is conquering the skies worldwide and setting new standards. | Learn about Polaris' technological breakthroughs and history in the space industry. | With the successful MIRA 2 test mission, Polaris is demonstrating its leading role. | Sustainability is the focus: reusable spacecraft like Aurora reduce the ecological footprint. | How the planned Peenemünde plant has the potential to transform the global space sector. | Challenges such as fuel efficiency and thermal loads are mastered innovatively. | | Polaris aims to revolutionize the German space industry with groundbreaking technology. | Aerospike engines open up new horizons and make space travel more efficient and accessible. | Immerse yourself in the vision of a new era of space travel, developed and driven by Polaris. [...]

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  • Recognize and effectively overcome employee fears and excessive demands: Build a supportive and innovation-promoting corporate culture

    ▶️ Recognize and effectively overcome employee fears and excessive demands: Build a supportive and innovation-promoting corporate culture

    Create a supportive environment that reduces employee fears and provides space for creativity. | Promote open communication in order to identify and address excessive demands at an early stage. | Offer targeted training opportunities to increase employee confidence and skills. | | Develop innovative strategies to establish a resilient corporate culture. | Encourage a culture of growth and continuous improvement for sustainable success. | Use technological tools to facilitate work processes and reduce stress. | ‍ | | Focus on work-life balance to prevent burnout and increase productivity. | Recognize small and large successes to promote engagement and motivation. | Sharpen your eye for innovative ideas through an open, supportive dialogue. | Build a trusting team that overcomes future challenges together. [...]

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    Innovative ways to develop the market - overcome fears and excessive demands on employees and promote their performance

    ▶️ Innovative ways to develop the market – overcome fears and excessive demands on employees and promote their performance

    Market development rethought: Discover innovative strategies to gain a foothold in new markets. | Strong together: Find out how teamwork makes a decisive contribution to successful market development. | Overcome fears: Learn techniques to address and reduce your employees' fears. | Increase performance: Create an environment in which your employees can develop their full potential. | | Practical tools: Get useful tools to support and educate your team. | Promote motivation: Discover how you can continuously increase the motivation of your employees. | Build bridges: Improve communication and understanding within your team. | Drive innovation: Use creative approaches to guarantee success in new markets. | Key to success: Understanding and empathy as central elements for successful team leadership. | Shaping the future: Become part of a dynamic strategy for sustainable market development. [...]

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  • 20 ways to promote independence and personal responsibility in companies

    ▶️ 20 ways to promote independence and personal responsibility in companies

    Discover innovative approaches to promoting independence and personal responsibility in your company. | From outsourcing to start-ups to promoting intrapreneurship, a variety of strategies can help. | Innovation Labs provide creative space for new ideas. | ‍ | | Agile methods offer flexible solutions for dynamic teams. | Autonomy and personal responsibility strengthen employee commitment. | Give your teams time to develop their own projects. | Further training and development opportunities are essential. | An open culture of innovation encourages the exchange of new ideas. | Mentoring and coaching support professional development. | Reward and feedback systems encourage continuous improvement. [...]

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    Intrapreneurship – New ways in market development

    ▶ ️ Successful examples of intrapreneurship-UA Google 20% time rule-3M 15% time rule-Airbus Bizlab | “In -house startups”

    Google 20% time rule: Employees can work on their own projects one day per week, which led to successful products like Gmail. | 3M 15% Time Rule: Encourages innovative ideas and enabled inventions like the famous Post-it. | | Airbus BizLab: Supports in-house startups and offers a platform for creative ideas. | Promoting innovation: These programs strengthen the culture of innovation within companies. | Product development: Employees can develop new products that contribute to the success of the company. | Employee motivation: Such initiatives increase the satisfaction and motivation of the workforce. | Encourage teamwork: Teams collaborate to develop innovative solutions. | Targeted creativity: Structured open spaces direct creativity into productive channels. | Faster time to market: Intrapreneurship accelerates the innovation process and the market launch of new concepts. | Network and exchange: Promotes a company-wide network for the exchange of ideas and skills. [...]

    ▶️ more about it here

     

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