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⭐️ Digital hub for entrepreneurship and start-ups – information, tips, support & advice

Information, tips, support & advice - digital hub for entrepreneurship: start-ups – business founders
Information, tips, support & advice – digital hub for entrepreneurship: start-ups – start-ups – image: Xpert.Digital

 

The term entrepreneurship, also known as entrepreneurship, start-up, start-up scene or start-up culture, is a branch of economics that deals with the founding of new organizations.

 

However, entrepreneurship goes beyond just starting a business and using resources efficiently. It includes creative elements such as the systematic identification of market opportunities, finding new business ideas and implementing them into innovative business models. These entrepreneurial activities do not necessarily have to be associated with an ownership function. This means that entrepreneurship can also be practiced within existing businesses by people who are not owners - a concept known as intrapreneurship.

 

In German, “entrepreneurship” also refers to the entirety of all entrepreneurs of a country or the social class of entrepreneurs, although the demarcation to small business is often out of focus. The term “entrepreneur” is increasingly being used to describe the characteristics of innovative, risk -overlocks. In contrast, a founder who starts without innovative business ideas, without employees and without growth potential is often referred to as a start -up. A “start-up” describes the early and temporary development phase of an innovative company that strives for a scalable business model in order to achieve significant growth.

 

The success of founders and young entrepreneurship depends crucially on a comprehensive regional start-up ecosystem and a start-up-friendly climate. This includes both state and private initiatives for start-up training and start-up support in an international comparison.

  • Lack of knowledge and the vicious circle of digitalization: challenges and opportunities for startups, their sponsors, mentors and coaches

    ▶️ Lack of knowledge in digitalization: Startups and their mentors in the digital trap

    Startups in the digital trap: Many young companies fail due to insufficient digitalization know-how. | Mentors at the limit: Even experienced advisors often have gaps in their digital expertise. | Missed opportunities: A lack of knowledge hinders growth and innovation. | Digitalization as a success factor: Why digital skills are indispensable today. | Avoid mistakes: What risks can arise without digital know-how. | | Tools & Technologies: Lack of knowledge leads to wrong decisions. | ‍ | Digital Skills: Why training is crucial for startups and mentors. | Lack of mindset: The cultural aspect of digitalization is often overlooked. | Solutions: How targeted training and exchange can make the difference. | Be future-proof: Digitalization is not an option – it is mandatory! [...]

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    A new era for the Metaverse: Improved avatars and more immersive experiences

    ▶️ Meta Motivo: Let's meet at Metaverse – Now we can see what AI potential lies in the Metaverse

    Meta Motivo revolutionizes the Metaverse with AI-controlled, human-like movements. | Motion capture and target pose optimization make NPCs more lifelike than ever before. | The LCM model enables more flexible AI developments through concept predictions. | Developers benefit from open meta-AI models and innovative tools like Video Seal. | Goal: To design the Metaverse as a creative and interactive space for work, learning and leisure. | With investments worth billions, Meta is driving immersive experiences. | Character animations are being democratized and offering new gaming possibilities. | Invisible watermarks in videos secure AI generation processes. | Innovative technologies open up perspectives for the virtual world of tomorrow. | Meta Motivo brings people and avatars in the Metaverse closer together. [...]

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  • The augmented reality Getter-X AR glasses: innovation meets comfort

    ▶️ Augmented Reality with Extended Technology (XR) for everywhere: What the Getter-X AR glasses can do for your everyday life

    | Experience the future: The Getter-X AR glasses bring augmented reality directly into your daily life! | No matter where you are, the combination of XR technology and style suits any environment. | Perfect for work, leisure and entertainment – ​​discover limitless possibilities! | | Increase productivity: Multitasking becomes child's play with AR displays. | Gaming like never before: Immerse yourself in fascinating, interactive worlds! | ‍ | | Fitness companion: Track your goals right in front of your eyes - in real time. | Intelligent Control: Use gestures and voice commands for maximum efficiency. | Long battery life and lightweight design for optimal wearing comfort. | Revolutionary technology that combines science and everyday life. | Get inspired and discover how Getter-X AR glasses can make your life easier! [...]

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    Start-up guide: Scientifically based tips for your successful start-up

    ▶️ Start-up guide: Scientifically based tips for your successful start-up

    Start your start-up like a professional: Scientifically based steps for your success! | Creativity & Innovation: Learn how to develop brilliant ideas. | Market Analysis: Understand your target market and competition. | Business Plan: Create a compelling and solid plan. | | Strategy: Develop clear vision and growth goals. | Financing tips: Secure the funds for your start-up. | Network: Make contacts with investors and mentors. | Scaling: Learn how to grow your business. | Mindset: Build mental strength and resilience. | | Toolkits: Practical resources for an efficient start. [...]

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  • From the initial idea to successful implementation: How do you found a successful start-up? - Science-based methods and practical examples

    ▶️ From the first idea to successful implementation: How do you found a successful start-up? – Science-based methods and practical examples

    From idea to reality: Discover how to found a visionary start-up. | Scientific principles: Use proven methods for the success of your business model. | Start-up Basics: Understand how to build your business step by step. | Goal setting & strategies: How to define clear goals and achieve them effectively. | Network & team building: Find the right people to drive your project forward. | Market analysis: Why target group and competition research is crucial. | Tech & Tools: Find out which digital tools start-ups really need. | Securing financing: Tips for investors, crowdfunding and funding programs. | Success stories: Be inspired by real practical examples. | Your key to success: Start your business now with the right knowledge! [...]

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    From visionary to startup maker: How the development of entrepreneurship shapes the future

    ▶️ From visionary to startup maker in 10 steps: How the development of entrepreneurship shapes the future

    Immerse yourself in the exciting journey from visionary to successful startup founder! Discover how innovative ideas are changing the world! | Find out what steps are necessary to start your own business. | | Learn how entrepreneurship helps shape the future! | Learn how to overcome challenges and take advantage of opportunities. | Get practical tips for developing your business idea. | Understand the power of networking and teamwork. | Explore how technological advances open up new perspectives. | Be inspired to realize your own potential. | Write the next chapters of entrepreneurial history with us! | [...]

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  • ▶️ Between tradition and technology: This is how the corner shop lives on in smart shopping models

    | How small corner shops survive despite digitalization. | Connection of tradition and modern technology explained. | Smart shopping models as a bridge to the future of retail. | Nostalgia meets innovative shopping practices in everyday life. | Importance of local business in a globalized world. | Increase sales and win customers with digital tools. | Exciting ideas for the transition from analog to digital commerce. | Voices and examples of successful modern local suppliers. | Facts & Figures: Future trends in retail in a nutshell. | Inspiration for small business owners to stay relevant! [...]

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    Augmented reality agency comparison in innovation, know-how, expertise and price/performance

    ▶️ Augmented reality agency comparison in innovation, know-how, expertise and price/performance – what should you pay attention to?

    Innovative strength: How future-oriented and creative does the agency work? | Know-How: Does the agency have in-depth knowledge of AR technology? | Expertise: What industry knowledge and experience does she bring with her? | Price-performance ratio: Are the services offered fairly priced? | Target group understanding: Can the agency implement the visions and needs of your company? | Technical tools: What modern technologies and platforms does the agency work with? | Success measurement: Are results analyzed and presented transparently? | References: What successful projects are there as evidence? | Customer support: Is the collaboration flexible and customer-oriented? | Reviews: How do the agencies perform in independent comparisons? [...]

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  • The Phygital Strategy: How companies create seamless customer experiences

    ▶️ The Phygital Strategy: How companies create seamless customer experiences

    The Phygital Strategy: How Companies Create Seamless Customer Experiences | Phygital combines physical & digital experiences – a game changer! | Customer focus is the focus: perfect synergy between online and offline. | Setting and inspiring new standards in omnichannel retail. | Use smart technologies for interactive brand experiences. | Combining analytics & innovation for data-based decisions. | Personalized marketing for an individual user experience. | Understand global trends & apply them locally – suitable for every market. | Mixed reality, AI & more ensure WOW moments. | The future begins now – companies must act! | Phygital: The key to customer loyalty & competitive advantages. [...]

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    Europe trade fairs for XR technologies (Extended, Augmented, Virtual and Mixed Reality; Metaverse) 2025

    ▶️ Europe trade fairs for XR technologies (Extended, Augmented, Virtual and Mixed Reality; Metaverse) 2025

    Discover the best XR trade fairs in Europe 2025! | The most important dates for XR, AR, VR, MR & Metaverse. | Experience and try out innovations up close. | Network with experts, companies and visionaries. | Workshops & exciting lectures for insider knowledge. | Product premieres and trends for the future of the XR world. | Expand business opportunities and partnerships. | Meet top international companies and start-ups. | Experience gaming, education, medicine & industry up close. | Experience how XR technologies are changing the world! [...]

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  • Smart shopping business models: 30 innovative ideas and variants that have emerged around the new shopping in recent years

    ▶️ Smart shopping business models: 30 innovative ideas and variants that have emerged around new shopping in recent years

    Discover 30 innovative business models for smart shopping! | How digital tools are revolutionizing the shopping experience. | Inspiration for modern shopping technologies. | Smart ideas about personalized shopping. | Global trends and developments in smart commerce. | New possibilities through AI-supported shopping. | Successful strategies for future-oriented business models. | From subscription systems to buy-now-pay-later options. | How omnichannel approaches are changing shopping. | The role of delivery models and sustainable consumption. [...]

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    Extended Reality: France as a leading “start-up nation” in the Metaverse – France’s ambitions and current status

    ▶️ Extended Reality: France as a leading start-up nation in the metaverse - France's ambitions and the current status

    France as a pioneer: Leading the way in extended reality and the metaverse | Start-up nation: France's dynamic tech scene conquers virtual worlds | | National strategy: France relies on innovation and digital technologies | Future companies: Strong start-ups shape the digital ecosystem | Gaming & VR: France combines creativity with the latest technology | Economy counts: The Metaverse as a driver for new business models | ‍ | Talent factory: Specialists promote success in XR development | International partnerships: France connects globally in the Metaverse | Looking ahead: visions for the digital future and limitless possibilities | Ambitions realized: How France is making extended reality sustainable [...]

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  • Interesting for foreign startups such as SMEs: Access to the EU’s internal market via Germany

    ▶️ Interesting for foreign startups such as SMEs: Access to the EU's European internal market via Germany

    Market access: Use Germany as a springboard into the EU internal market! | Location advantage: Central location in Europe for optimal accessibility. | Growth potential: Expansion into 27 EU countries via Germany possible. | Business-friendly: top infrastructure and legal certainty for companies. | Financial opportunities: Access to funding and EU subsidies. | | Regulated market: Benefit from clear framework conditions and standards. | ‍ | Securing skilled workers: Highly qualified employees for international companies. | Networks: Access to strong industry clusters and innovative ecosystems. | Sustainability: Leverage German pioneering role in green technology and climate protection. | | Services: Extensive support for foreign founders and SMEs in Germany. [...]

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    Hybrid corporate culture - cultural synergies: Think globally, work hybrid - opportunities for companies in an international context

    ▶️ Hybrid corporate culture – cultural synergies: think globally, work hybrid – opportunities for companies in an international context

    Hybrid corporate culture – inspiration for modern work! | Think globally: How international perspectives enrich companies. | Cultural synergies: successfully connecting teams with different backgrounds. | Flexible working: How hybrid models promote innovation. | Taking advantage of opportunities: competitive advantages through cultural diversity. | New ways of working: tradition and modernity in harmony. | International cooperation: building bridges between continents and cultures. | Promote growth: Hybrid approaches as a driver for corporate success. | Optimize communication: Use cultural differences as strengths. | Globally connected, locally successful: This is what the future of work looks like! [...]

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  • Corporate culture put to the test: Who is better prepared for global challenges – Japan, USA or Germany?

    ▶️ Corporate culture put to the test: Who is better prepared for global challenges – Japan, USA or Germany?

    Corporate culture in comparison: How do Japan, the USA and Germany master global challenges? | Focus on cultural differences in leadership styles and working methods. | Efficiency vs. Innovation: Who is ahead? | ‍ | ‍ | Teamwork in Japan – harmony as a success factor? | | USA and willingness to take risks – How strong is the urge to innovate? | | Made in Germany – Does precision lead to sustainable success? | | Work-life balance: Are countries differently well positioned? | Global perspectives: adaptation or tradition – which is better? | Sustainability: Which cultures are ready for the world of tomorrow? | Conclusion: Which country is best prepared in terms of corporate culture? [...]

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    What role does innovation play in Germany’s current corporate culture?

    ▶️ What role does innovation play in Germany’s current corporate culture?

    New ideas: Innovation promotes creative solutions and strengthens competitiveness. | | Technological advances: Companies are increasingly relying on digital transformation. | Sustainability: Green innovations are the focus for a better future. | ‍ | Knowledge management: The exchange of know-how drives progress. | Research & Development: High investments in this area ensure continuous growth. | Partnerships: Collaborations with start-ups and universities create synergies. | New business models: Agility and adaptability are mandatory today. | Future orientation: Innovation strategy as the key to long-term success. | Employee development: Creativity and initiative are actively supported. | Global competition: Germany's companies set standards in innovative global markets. [...]

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  • Automation put to the test: How Germany can secure its leadership role in robotics and Industry 4.0

    ▶️ Automation put to the test: How Germany can secure its leadership role in robotics and Industry 4.0

    | Germany and the future of robotics** – How does it stay at the top? | Innovation leader in Industry 4.0? The challenge! | Focus on automation: opportunities and risks analyzed. | Global competitiveness: This is how Germany stays ahead. | Smart technologies as the key to success. | | Robotics & AI: The engine for the next industrial revolution. | Strategies to defend leadership positions. | | Mastering challenges in research and development. | Opportunities for companies through digitalization of production. | Why sustainable innovation is the decisive factor. [...]

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    German robotics at the top in Europe, but China overtakes, South Korea dominates: Where Germany stands in the global robotics race

    ▶️ German robotics top in Europe, but China overtakes, South Korea dominates: Where Germany stands in the global robotics race

    Germany is a leader in European robotics. | However, the global robotics race is only getting more intense. | | China is quickly catching up and overtaking in some areas. | | South Korea remains the undisputed leader. | Innovations in automation are crucial for competition. | Germany's strengths lie in high quality and precision. | Asia is advancing robotics development at a rapid pace. | What opportunities and challenges are there for Europe? | | How can Germany consolidate its global position? | An exciting insight into the world of robotics and its changes. [...]

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  • AI Investments in Retrospective: A Look at the Explosion of Generative AI

    ▶️ A look at the explosion of generative AI – startups like Perplexity, DeepL and OpenAI are driving billions in investments

    Insight into the rapid development of generative AI | Startups like Perplexity, DeepL and OpenAI are revolutionizing technology! | Investments worth billions are driving progress. | ‍ | New tools are changing ways of working in companies and everyday life. | Innovations take creative applications to a new level. | From smart search to groundbreaking translation tools, the possibilities are endless. | Global markets are being redefined by AI. | Investors are betting on the future of this technology. | Collaborations between science, business and startups promote rapid growth. | An era full of challenges and opportunities lies ahead! [...]

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    How to design authentic AI marketing

    ▶️ How can I make AI marketing authentic?

    Understanding your audience: Research what your customers value. | Data-driven decisions: Use AI to make informed decisions. | Personalization at the forefront: Deliver personalized experiences. | Real Engagement: Communicate with customers in an authentic way. | Leverage innovation: Creatively implement the latest AI technologies. | | Maintain transparency: Be open about how AI is used in your marketing. | Consistent brand messaging: Ensure AI reinforces brand identity. | Diversity & Inclusion: Make sure AI content is diverse and inclusive. | Respond promptly: Use AI to respond quickly and effectively to customer requests. | Continuous optimization: Adjust your strategies regularly using AI-powered analytics. [...]

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