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⭐️ Digital hub for entrepreneurship and start-ups – information, tips, support & advice

Information, tips, support & advice - digital hub for entrepreneurship: start-ups – business founders
Information, tips, support & advice – digital hub for entrepreneurship: start-ups – start-ups – image: Xpert.Digital

 

The term entrepreneurship, also known as entrepreneurship, start-up, start-up scene or start-up culture, is a branch of economics that deals with the founding of new organizations.

 

However, entrepreneurship goes beyond just starting a business and using resources efficiently. It includes creative elements such as the systematic identification of market opportunities, finding new business ideas and implementing them into innovative business models. These entrepreneurial activities do not necessarily have to be associated with an ownership function. This means that entrepreneurship can also be practiced within existing businesses by people who are not owners - a concept known as intrapreneurship.

 

In German, “entrepreneurship” also refers to the entirety of all entrepreneurs of a country or the social class of entrepreneurs, although the demarcation to small business is often out of focus. The term “entrepreneur” is increasingly being used to describe the characteristics of innovative, risk -overlocks. In contrast, a founder who starts without innovative business ideas, without employees and without growth potential is often referred to as a start -up. A “start-up” describes the early and temporary development phase of an innovative company that strives for a scalable business model in order to achieve significant growth.

 

The success of founders and young entrepreneurship depends crucially on a comprehensive regional start-up ecosystem and a start-up-friendly climate. This includes both state and private initiatives for start-up training and start-up support in an international comparison.

  • Staying competitive: The key role of innovation in Germany's industry - collaboration across sectors is crucial

    ▶️ Stay competitive: The key role of innovation in Germany’s industry – collaboration across sectors is crucial

    Germany's industry must remain competitive - innovation is the key! | Find out why technology and creativity are essential for success. | Cross-industry collaboration strengthens competitiveness. | Innovation drives progress and economic growth. | Discover the most important trends in German industry. | | How companies can promote innovation through cooperation. | This is how German companies remain globally competitive! | Sustainable innovations as a basis for the future. | Key factors for the success of the German economy in the 21st century. | Find out how companies remain market leaders through innovation! [...]

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    The German economy in transition: challenges and opportunities for administration, the service sector and the manufacturing industry

    ▶️ The German economy is changing: challenges and opportunities for administration, the service sector and the manufacturing industry

    A look at the structural change in the German economy and its effects. | Changes in administration and digitalization as key challenges. | How the manufacturing industry is adapting to modern requirements. | The importance of the service sector in a globalized world. | Innovation and technology as driving forces of transformation. | Opportunities created by sustainability and environmentally friendly practices. | Cooperation between politics, business and society as the key to success. | | What role social justice plays in economic change. | The need for further training and specialist development. | An outlook on future trends and potential of the German economy. [...]

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  • What marketers and startups need to know now: Numerous works of art have been in the public domain since January 1, 2025

    ▶️ What marketers and startups need to know now: Numerous works of art have been in the public domain since January 1, 2025

    Public domain! - Since January 1, 2025, numerous works of art have been allowed to be used freely. | The why: Works of art whose creators died more than 70 years ago fall into the public domain. | Marketing potential: These works can be legally used in campaigns, blogs or designs. | Advantage for creative people: Startups and artists can reinterpret public domain works. | Wide range: From literature, pictures, music to historical texts – the selection is huge! | Cost savings: Public domain content enables budget-friendly marketing. | Online world: These materials offer valuable opportunities, especially for content creators. | Important: Copyright checks remain a must - be careful with modern adaptations. | | Use cultural diversity: Public domain works often also bring historical and cultural depth. | Think internationally: The rules vary depending on the country - discover global opportunities! [...]

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    China in transition: New paths in the global economy and challenges of the Chinese economy - what lies ahead?

    ▶️ More than just numbers: What the current developments in China's economy really mean - What's ahead?

    Understand how Chinese economic growth impacts global markets. | Learn about the role of technology in China's progress. | Analyze the challenges China is currently facing. | | Discover which sectors will benefit most from the changes. | Get insights into future trends and forecasts. | Learn how international relations influence economic conditions. | Find out what the risks are and how they can be mitigated. | | Look at the long-term prospects for investors. | Stay up to date on developments and their global impact! | [...]

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  • More than just a damper on growth in China? Between plan and market: The Chinese economic miracle in crisis?

    ▶️ More than just a growth dampener in China? Between plan and market: The Chinese economic miracle in crisis?

    Is growth really subdued? | A look at the planned economy and the free market. | How do global trends affect the Chinese economy? | Factors leading to current crises. | | What role do innovations play in change? | China's response to international challenges. | | The tension between state control and market mechanisms. | | Future prospects for economic growth. | Lessons from the past for a sustainable future. | The global significance of the Chinese economic model. | Immerse yourself in the debate about China's economic future! [...]

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    The ethics of dealing with the shortage of skilled workers: solutions or excuses?

    ▶️ The deceptive (or haphazard?) hope for foreign skilled workers: Why innovative, internal solutions are the key to success

    | The false hope of foreign skilled workers and why internal solutions are the key to success. | | Looking for skilled workers? | | Foreign workers do not always bring the hoped-for solution. | | Rely on innovative internal strategies! | | The right training can work wonders. | | Employee retention is essential! | | | Promote talent from within your own ranks. | | Use creative approaches to problem solving. | | | Adapt to the needs of the market. | | Find out more in our article! [...]

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  • Global shortage of skilled workers: skilled workers from abroad? Why the market doesn't cooperate and the arguments are ethically questionable

    ▶️ Global shortage of skilled workers: skilled workers from abroad? Why the market doesn't cooperate and the arguments are ethically questionable

    Discover the causes of the global skills shortage and the challenges of recruiting from abroad. | Find out why the labor market in many countries is not ready to integrate the skilled workers it needs. | We analyze which ethical concerns play a role. | | Take a look at the economic impact and the associated difficulties for companies. | Discuss with us the possible solutions to combat the shortage of skilled workers. | Network with experts and learn more about successful integration strategies. | Let’s have the discussion together about global workforce and its ethical implications. | | Educate yourself about the challenges and opportunities this situation presents. | Stay up to date on current trends in the job market. [...]

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    Attention startup founders: Mindset hacks and the psychological foundations of company success

    ▶️ Attention startup founders: Mindset hacks and the psychological foundations of company success

    Discover the mindset hacks of successful founders! | Learn how your thought patterns influence your success. | Strengthen the psychological foundations for sustainable growth. | Don't miss the secrets of mental toughness for entrepreneurs. | Develop a winning mindset for your startup! | Overcome challenges with mental resilience. | | ‍ | | Find out what successful founders do differently. | Unlock your potential with proven mindset tips. | | Get psychological tools for entrepreneurial success. | Prepare your brain for success – start now! | | So you’re ready to take your startup to the next level! [...]

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  • Which psychological characteristics are particularly important for successful entrepreneurs?

    ▶️ Entrepreneurship: Which psychological characteristics are particularly important for successful entrepreneurs?

    What characteristics make entrepreneurs successful? | Find out why psychological strength is crucial! | Discover the secrets behind mental resilience. | Using the art of creative problem solving for business. | Persistence: Why perseverance is so important. | Flexibility & the ability to master change. | Emotional intelligence as the key to success. | How self-confidence brings entrepreneurs forward. | Patience & strategic thinking in entrepreneurship. | Learn to think and act like an entrepreneur! [...]

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    With innovation and ambition into orbit – Rocket Factory Augsburg and Isar Aerospace are challenging the future space industry

    ▶️ With innovation and ambition into orbit – Rocket Factory Augsburg and Isar Aerospace are challenging the future space industry

    Revolutionary technologies from Germany are shaping space travel worldwide. | Rocket Factory Augsburg and Isar Aerospace as leaders in private space travel. | Innovation and Engineering: A New Benchmark for Rocket Development. | | Cost-optimized launch vehicles for affordable space missions. | Private companies as drivers of the modern space industry. | Visions become reality: Space is becoming more accessible than ever. | Enormous growth potential for start-ups in the space industry. | Sustainability and efficiency as future goals of space travel. | Cooperation and competition promote technological breakthroughs. | With ambition and pioneering spirit on the way to new galaxies. [...]

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  • German Startup Space Race: Germany reaches for the stars with Rocket Factory Augsburg and Isar Aerospace from Munich

    ▶️ German Startup Space Race: Germany reaches for the stars with Rocket Factory Augsburg and Isar Aerospace from Munich

    Innovative start-ups: Germany is involved in the space race with Rocket Factory Augsburg and Isar Aerospace. | The goal? Conquer orbit and revolutionize space travel. ⭐ Two power players: Both startups stand for cutting edge technology “Made in Germany”. | | Germany in space: An exciting competition for prestige and progress. | Disruptive ideas: Competition stimulates the space market and drives innovation. | Technical precision: perfect symbiosis of engineering art and visionary entrepreneurial spirit. | Climate-conscious: space travel with a focus on sustainability and CO₂ efficiency. | Economic boost: Investments and jobs strengthen the technology location. | Vision of the future: Germany's place in modern space history is being redefined. | Ready for takeoff: Isar Aerospace and Rocket Factory Augsburg are setting new standards in global competition. [...]

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    XR and AR platforms, including for AR glasses or smart glasses from Qualcomm with Snapdragon 'XR2 Gen 2' and 'AR1 Gen 1' platform

    ▶ ️ XR and AR platforms for AR glasses or smart glasses from Qualcomm with Snapdragon 'XR2 Gen 2' and 'AR1 Gen 1' platform

    Innovative XR and AR platforms for the future of technology | | Optimized for AR glasses and smart glasses | Powerful thanks to Qualcomm Snapdragon 'XR2 Gen 2' | Perfect support for immersive XR experiences | State-of-the-art features with the Qualcomm 'AR1 Gen 1' platform | Pioneering technology for augmented reality | Clear performance benefits for industry and entertainment | Seamless integration for smart devices and applications | Perfect for innovative developer solutions and AR apps | Maximum performance for impressive immersive content [...]

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  • Worrying development: The dark sides of digital marketing - causes, effects and perspectives

    ▶️ Worrying development: The dark sides of digital marketing – causes, effects and perspectives

    The dark side of digital marketing revealed! | | Critical background to manipulative strategies. | How data-driven marketing endangers privacy. | Greed for profit instead of fairness: where does this lead us? | Automated processes and their consequences. | Why transparency is missing in digital marketing. | Sustainability vs. short-term marketing excesses. | ‍ | How does big data influence our consumer behavior? | Solutions for ethical digital marketing. | A critical perspective on the future of the industry. | Be inspired by these thoughtful topics and get fully informed! [...]

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    Undiscovered opportunities in startup marketing: Why startup marketing works differently and what you should pay attention to

    ▶️ Undiscovered opportunities in startup marketing: Why startup marketing works differently and what you should pay attention to

    Special features of startup positioning explained | Innovative Marketing Approaches That Really Work | Why traditional methods fail for many startups | Why target group analysis is particularly important | Clever communication strategies for small budgets | Networking: The Key to Organic Growth | Pragmatic tips for measurable marketing success | How to be creative despite limited resources | Why agility is essential in startup marketing | Strategy insights for sustainable growth [...]

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  • Xpert.Digital expert know-how in various countries as a quasi-inhouse solution in the areas of business development, marketing and PR

    ▶️ Xpert.Digital expert know-how in various countries as an in-house solution in the areas of business development, marketing and PR

    Xpert.Digital offers global expert knowledge for companies around the world. | As a quasi-inhouse solution, Xpert.Digital supports your team flexibly and efficiently. | Ideal for business development, marketing and PR strategies. | Innovative approaches and tailor-made solutions for every business model. | Data-driven insights and analysis for informed decisions. | Use in various countries for international growth of your brand. | | Support from experienced experts with cross-industry know-how. | Strong partnerships to maximize success and reach. | Digital tools and strategies for a future-oriented orientation. | Efficient and cost-effective solutions, without additional infrastructure. [...]

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    External experts such as Xpert.Digital as a quasi-inhouse solution in the areas of business development, marketing and PR

    ▶️ External experts like Xpert.Digital as a quasi-inhouse solution in the areas of business development, marketing and PR - the best of both worlds

    On-site experts: Use external experts such as Xpert.Digital as a quasi-inhouse solution. | Business Development: Drive sustainable growth and strategic innovation. | Targeted marketing: Reach your target groups with tailored campaigns. | Perfect PR: Strengthen your brand awareness and your image sustainably. | Flexible solutions: Benefit from external expertise that works like it does internally. | The best of both worlds: combine internal resources with external experience. | Efficient scaling: Advance your projects faster and more effectively. | Global overview: Stay internationally competitive with smart advice. | Analysis and optimization: Use data-based strategies for maximum impact. | Sustainable success: Rely on an all-round package for long-term business success. [...]

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  • AI generated videos: Is Sora from OpenAi and Google Veo 2 a direct competition to the startup Synthesia?

    ▶️ AI generated videos: Is Sora from OpenAi and Google Veo 2 a direct competition to the startup Synthesia?

    AI-generated videos explained: Discover the new possibilities of video production through artificial intelligence! | Sora from OpenAI and Google Veo 2: How far are the tech giants compared to innovative startups like Synthesia? | Automation meets creativity: Is the future of content dominated by AI? | Comparing technologies: What makes Sora and Google Veo 2 unique? | Global Impact: How AI-Powered Videos Are Revolutionizing the Content World. | Time-saving solutions: Effectiveness of AI for companies and content creators. | Market trends 2024: Analyze how Synthesia can compete! | | Technical skills in focus: Take a look behind the scenes of modern AI systems. | Hype or real innovation? Investigate whether we are facing a real revolution. | Future forecast: Which platform will lead the market in the future? [...]

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    Czech Republic's startups as augmented reality and metaverse pioneers: YORD, Victoria VR, Solirax and Solirax and Neos Metaverse

    ▶️ Czech Republic's startups as augmented reality and metaverse pioneers: YORD, Victoria VR, Solirax and Neos Metaverse

    | Augmented Reality & Metaverse: Czech Republic's innovative startups are driving the virtual revolution! | YORD: An AR pioneer developing immersive experiences for businesses. | Victoria VR: Creates a detailed virtual reality universe that delights users. | | Solirax: Leads to new virtual dimensions with state-of-the-art technology. | Neos Metaverse: Creates creative spaces for VR artists, developers and innovators. | Czech Republic's tech scene is redefining the future of AR & Metaverse! | Advanced solutions for education, gaming and enterprise applications. | Globally connected and ready for the biggest challenges of the future. | ‍ | Collaboration and innovation are top priorities for these pioneers. | Experience the power and vision of Czech Republic's impressive Metaverse industry! | | Get inspired by Czech Republic's AR and Metaverse revolution! [...]

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  • What makes good business development and what is the difference? – It includes more than just sales and marketing

    ▶️ What makes good business development and what is the difference? – It includes more than just sales and marketing

    Business development is strategic and future-oriented - it's about long-term prospects, not short-term profits. | It builds sustainable partnerships and promotes collaborations that create added value. | The focus is on developing new markets and business areas with foresight. | Unlike sales, business development not only pursues sales goals, but also looks for innovative opportunities. | It identifies market trends, customer needs and technological developments. | Good business developers combine creativity with analytical thinking. | The difference to marketing? Business development develops strategies instead of just marketing products or brands. | It's about securing competitive advantages through innovative solutions and alliances. | With a focus on sustainable growth, it increases the value of the company in the long term. | Business development is the interface between analysis, innovation and strategic action. [...]

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    The biggest weakness of German startups, as well as their coaches and sponsors (universities, universities and startup programs)

    ▶️ The biggest weakness of German startups, as well as their mentors, coaches and sponsors (universities, universities and startup programs)

    Startups often struggle with a lack of focus – too many ideas but no clear goal. | | Lack of practical experience among mentors – theory instead of success stories. | Wrong mindset – low risk awareness and fear of failure. | Academic dominance – universities often do little to promote entrepreneurial thinking. | | Rigid structures – bureaucracy slows down innovation. | Lack of venture capital – financing often remains the number one challenge. | Network too weak – contacts often don’t open enough doors. | Excessive support – programs keep founders dependent instead of independent. | Slow decision-making process – it takes a long time from concept to implementation. | Lack of internationalization – focus too often remains purely local. | A critical analysis of the weaknesses in the German startup system – time for new approaches! [...]

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