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⭐️ Digital hub for entrepreneurship and start-ups – information, tips, support & advice
Information, tips, support & advice – digital hub for entrepreneurship: start-ups – start-ups – image: Xpert.Digital
The term entrepreneurship, also known as entrepreneurship, start-up, start-up scene or start-up culture, is a branch of economics that deals with the founding of new organizations.
However, entrepreneurship goes beyond just starting a business and using resources efficiently. It includes creative elements such as the systematic identification of market opportunities, finding new business ideas and implementing them into innovative business models. These entrepreneurial activities do not necessarily have to be associated with an ownership function. This means that entrepreneurship can also be practiced within existing businesses by people who are not owners - a concept known as intrapreneurship.
In German, “entrepreneurship” also refers to the entirety of all entrepreneurs in a country or the social class of entrepreneurs, although the distinction from small businesses is often unclear. The term “entrepreneur” is increasingly being used to describe the characteristics of innovative, risk-taking founders. In contrast, a founder who starts without innovative business ideas, without employees and without growth potential is often referred to as a start-up. A “start-up” describes the early and temporary development phase of an innovative company that strives for a scalable business model in order to achieve significant growth.
The success of founders and young entrepreneurship depends crucially on a comprehensive regional start-up ecosystem and a start-up-friendly climate. This includes both state and private initiatives for start-up training and start-up support in an international comparison.
Market access: Use Germany as a springboard into the EU internal market! | Location advantage: Central location in Europe for optimal accessibility. | Growth potential: Expansion into 27 EU countries via Germany possible. | Business-friendly: top infrastructure and legal certainty for companies. | Financial opportunities: Access to funding and EU subsidies. | | Regulated market: Benefit from clear framework conditions and standards. | | Securing skilled workers: Highly qualified employees for international companies. | Networks: Access to strong industry clusters and innovative ecosystems. | Sustainability: Leverage German pioneering role in green technology and climate protection. | | Services: Extensive support for foreign founders and SMEs in Germany. [...]
Hybrid corporate culture – inspiration for modern work! | Think globally: How international perspectives enrich companies. | Cultural synergies: successfully connecting teams with different backgrounds. | Flexible working: How hybrid models promote innovation. | Taking advantage of opportunities: competitive advantages through cultural diversity. | New ways of working: tradition and modernity in harmony. | International cooperation: building bridges between continents and cultures. | Promote growth: Hybrid approaches as a driver for corporate success. | Optimize communication: Use cultural differences as strengths. | Globally connected, locally successful: This is what the future of work looks like! [...]
Corporate culture in comparison: How do Japan, the USA and Germany master global challenges? | Focus on cultural differences in leadership styles and working methods. | Efficiency vs. Innovation: Who is ahead? | | | Teamwork in Japan – harmony as a success factor? | | USA and willingness to take risks – How strong is the urge to innovate? | | Made in Germany – Does precision lead to sustainable success? | | Work-life balance: Are countries differently well positioned? | Global perspectives: adaptation or tradition – which is better? | Sustainability: Which cultures are ready for the world of tomorrow? | Conclusion: Which country is best prepared in terms of corporate culture? [...]
New ideas: Innovation promotes creative solutions and strengthens competitiveness. | | Technological advances: Companies are increasingly relying on digital transformation. | Sustainability: Green innovations are the focus for a better future. | | Knowledge management: The exchange of know-how drives progress. | Research & Development: High investments in this area ensure continuous growth. | Partnerships: Collaborations with start-ups and universities create synergies. | New business models: Agility and adaptability are mandatory today. | Future orientation: Innovation strategy as the key to long-term success. | Employee development: Creativity and initiative are actively supported. | Global competition: Germany's companies set standards in innovative global markets. [...]
| Germany and the future of robotics** – How does it stay at the top? | Innovation leader in Industry 4.0? The challenge! | Focus on automation: opportunities and risks analyzed. | Global competitiveness: This is how Germany stays ahead. | Smart technologies as the key to success. | | Robotics & AI: The engine for the next industrial revolution. | Strategies to defend leadership positions. | | Mastering challenges in research and development. | Opportunities for companies through digitalization of production. | Why sustainable innovation is the decisive factor. [...]
Germany is a leader in European robotics. | However, the global robotics race is only getting more intense. | | China is quickly catching up and overtaking in some areas. | | South Korea remains the undisputed leader. | Innovations in automation are crucial for competition. | Germany's strengths lie in high quality and precision. | Asia is advancing robotics development at a rapid pace. | What opportunities and challenges are there for Europe? | | How can Germany consolidate its global position? | An exciting insight into the world of robotics and its changes. [...]
Insight into the rapid development of generative AI | Startups like Perplexity, DeepL and OpenAI are revolutionizing technology! | Investments worth billions are driving progress. | | New tools are changing ways of working in companies and everyday life. | Innovations take creative applications to a new level. | From smart search to groundbreaking translation tools, the possibilities are endless. | Global markets are being redefined by AI. | Investors are betting on the future of this technology. | Collaborations between science, business and startups promote rapid growth. | An era full of challenges and opportunities lies ahead! [...]
Understanding your audience: Research what your customers value. | Data-driven decisions: Use AI to make informed decisions. | Personalization at the forefront: Deliver personalized experiences. | Real Engagement: Communicate with customers in an authentic way. | Leverage innovation: Creatively implement the latest AI technologies. | | Maintain transparency: Be open about how AI is used in your marketing. | Consistent brand messaging: Ensure AI reinforces brand identity. | Diversity & Inclusion: Make sure AI content is diverse and inclusive. | Respond promptly: Use AI to respond quickly and effectively to customer requests. | Continuous optimization: Adjust your strategies regularly using AI-powered analytics. [...]
Redefining globalization: Experts from the USA share innovative perspectives on reorganizing global markets. | | Focus on the US Market: Why the United States is at the Center of New Globalization Strategies. | Expert opinions: Renowned experts from the USA shed light on current trends and the future of global markets. | | Production in the USA: Opportunities and challenges for relocating production to the American market. | Growth strategy: How companies can effectively expand in the US market to achieve global success. | Target market analysis: Detailed insights into the special features and potential of the US market for international companies. | New Perspectives: How innovative thinking is changing the traditional view of globalization. | Corporate Strategies: Successful examples of recalibrating global business strategies with a focus on US opportunities. | Competitive Advantages: What advantages a stronger presence in the US market can offer international companies. | Future Forecasts: Experts discuss the long-term impact of the shift to U.S. manufacturing. [...]
Polaris Raum Flugzeuge GmbH advances space travel with innovative aerospike engines. | | A German startup that is conquering the skies worldwide and setting new standards. | Learn about Polaris' technological breakthroughs and history in the space industry. | With the successful MIRA 2 test mission, Polaris is demonstrating its leading role. | Sustainability is the focus: reusable spacecraft like Aurora reduce the ecological footprint. | How the planned Peenemünde plant has the potential to transform the global space sector. | Challenges such as fuel efficiency and thermal loads are mastered innovatively. | | Polaris aims to revolutionize the German space industry with groundbreaking technology. | Aerospike engines open up new horizons and make space travel more efficient and accessible. | Immerse yourself in the vision of a new era of space travel, developed and driven by Polaris. [...]
Create a supportive environment that reduces employee fears and provides space for creativity. | Promote open communication in order to identify and address excessive demands at an early stage. | Offer targeted training opportunities to increase employee confidence and skills. | | Develop innovative strategies to establish a resilient corporate culture. | Encourage a culture of growth and continuous improvement for sustainable success. | Use technological tools to facilitate work processes and reduce stress. | | | Focus on work-life balance to prevent burnout and increase productivity. | Recognize small and large successes to promote engagement and motivation. | Sharpen your eye for innovative ideas through an open, supportive dialogue. | Build a trusting team that overcomes future challenges together. [...]
Market development rethought: Discover innovative strategies to gain a foothold in new markets. | Strong together: Find out how teamwork makes a decisive contribution to successful market development. | Overcome fears: Learn techniques to address and reduce your employees' fears. | Increase performance: Create an environment in which your employees can develop their full potential. | | Practical tools: Get useful tools to support and educate your team. | Promote motivation: Discover how you can continuously increase the motivation of your employees. | Build bridges: Improve communication and understanding within your team. | Drive innovation: Use creative approaches to guarantee success in new markets. | Key to success: Understanding and empathy as central elements for successful team leadership. | Shaping the future: Become part of a dynamic strategy for sustainable market development. [...]
Discover innovative approaches to promoting independence and personal responsibility in your company. | From outsourcing to start-ups to promoting intrapreneurship, a variety of strategies can help. | Innovation Labs provide creative space for new ideas. | | | Agile methods offer flexible solutions for dynamic teams. | Autonomy and personal responsibility strengthen employee commitment. | Give your teams time to develop their own projects. | Further training and development opportunities are essential. | An open culture of innovation encourages the exchange of new ideas. | Mentoring and coaching support professional development. | Reward and feedback systems encourage continuous improvement. [...]
Google 20% time rule: Employees can work on their own projects one day per week, which led to successful products like Gmail. | 3M 15% Time Rule: Encourages innovative ideas and enabled inventions like the famous Post-it. | | Airbus BizLab: Supports in-house startups and offers a platform for creative ideas. | Promoting innovation: These programs strengthen the culture of innovation within companies. | Product development: Employees can develop new products that contribute to the success of the company. | Employee motivation: Such initiatives increase the satisfaction and motivation of the workforce. | Encourage teamwork: Teams collaborate to develop innovative solutions. | Targeted creativity: Structured open spaces direct creativity into productive channels. | Faster time to market: Intrapreneurship accelerates the innovation process and the market launch of new concepts. | Network and exchange: Promotes a company-wide network for the exchange of ideas and skills. [...]
In a dynamic global economy, adaptation is the key to success. | Companies are increasingly relying on intrapreneurship to promote innovation. | Employees act like entrepreneurs and contribute creative ideas. | This approach strengthens personal responsibility and entrepreneurial thinking. | Intrapreneurship creates space for the development of new solutions. | An innovative working environment supports growth and progress. | The Google 20% model shows how freedom leads to groundbreaking ideas. | Flexibility makes it possible to react efficiently to changes. | Creativity becomes the driving force for entrepreneurial success. | New paths in market development open doors for sustainable growth. [...]
Discover the benefits of innovation laboratories and intrapreneurship for your company. | Find out whether outsourcing new developments to company-based startups makes sense. | Gain insights into strategic considerations around outsourcing. | Find out how internal and external development approaches can be combined. | Learn how personal responsibility and autonomy can be strengthened in your team. | Analyze the role leaders play in fostering a culture of innovation. | | Discover how flexible approaches help new projects succeed. | What risks does outsourcing pose and how can they be minimized? | Understand why an open feedback culture is essential for product development. | Optimize entrepreneurial thinking through targeted promotion of intrapreneurship. [...]
Work experience is often not enough to keep up with the job. | | | 70% of Germans feel overwhelmed at work. | More complex requirements put a strain on many employees. | 4. Digital skills are becoming increasingly important. | | Further training is the key to success. | | Work-life balance suffers from pressure at work. | | Many fear for their careers. | 8. Companies need to invest more in employee training. | | | Teamwork and soft skills are becoming more important. | Innovative approaches offer new opportunities for personal development. | | [...]
70% of German employees feel overwhelmed by the changes in the world of work. | 45% are afraid of losing touch with their careers. | Generational differences in this fear: Gen Z (46%), Millennials (49%), 45-54 years old (34%), over 55 (23%). | 30% see the integration of remote work as a major challenge. | 26% struggle with integrating AI into their everyday work. | 25% find efficient communication difficult in hybrid working models. | 33% emphasize the need for lifelong learning. | 48% recognize that experience alone is no longer enough. | 30% want to use AI but feel unsafe about it. | 34% lack orientation on the skills required. [...]
A thorough market analysis is the key to a successful strategy. | Without it, there is a lack of in-depth insights into trends and competitors. | Companies risk making inefficient decisions. | Target groups can be missed without precise analysis. | The risk of faulty production and bad investments increases. | Ignorance of market requirements leads to loss of sales. | Innovative ideas remain undiscovered without market research. | Good market knowledge offers competitive advantages. | Adaptability to market changes is strengthened. | Market analysis is the first step towards successful strategy development. [...]
GreenTech Hub: The heart of sustainable innovation at Allgäu Airport. | Start-ups on the rise: Young companies are driving green technologies forward. | Medium-sized businesses connect: traditional companies and start-ups in exchange. | Sustainability in focus: climate-friendly solutions for the future. | Cooperation instead of competition: joint projects for a green future. | Ideal location: Strategic location near Memmingen. | Innovative Ideas: Creative approaches to solving global environmental problems. | Inspiring Atmosphere: An environment that allows ideas to flourish. | Growth potential: Great opportunities for economic success. | Energy of the future: From renewable energies to efficient resource management. [...]
