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  • Generalized Intelligence: Transformative Power of AI in Business - Realistic Prospects or Exaggerated Predictions? Revolution or marketing hype?

    ▶️ Generalized Intelligence: Transformative Power of AI in Business – Realistic Prospects or Exaggerated Predictions?

    Generalized intelligence mimics human intelligence Economic transformation through AI | Increasing efficiency through process automation | Applications: customer service, production, logistics | Challenges: system integration, data quality | Ethical and Regulatory Concerns | | Realistic outlooks vs. exaggerated predictions | | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Industrial change through artificial intelligence: visions and reality

    ▶️ Industrial change through artificial intelligence: visions and reality

    Artificial intelligence is revolutionizing the industry | Visions of automated factories without human intervention | Predictions: AI could contribute over $15 trillion to the global economy by 2030 | Challenges: trust in technology and ethical implications | Transformation is iterative and nuanced, not instant | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Most important goals for B2B and B2C in the content marketing strategy: increasing brand awareness, awareness and visibility

    ▶️ Most important goals for B2B and B2C in the content marketing strategy: increasing brand awareness, awareness and visibility

    Most important goals in content marketing for B2B and B2C | Increase brand awareness | Increasing awareness | Improving visibility | 76% of B2B companies and 84% of B2C companies focused | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Information, tips and tricks for content marketing: challenges and success strategies for B2B and B2C companies

    ▶️ Information, tips and tricks for content marketing: challenges and success strategies for B2B and B2C companies

    Information and tips for effective content marketing | Overcoming challenges in B2B and B2C marketing | Successful strategies for increasing brand awareness | Importance of Quality Content | | Overcoming lack of time and resources | Leveraging technology and skilled workers | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Integrity and authenticity in conversation versus presentation: The best results through a successful combination

    ▶️ Integrity and authenticity in conversation versus presentation: The best results through a successful combination

    Integrity and authenticity promote successful collaboration. Direct interaction in personal conversations clears up misunderstandings Emotional appeal and personal connection are crucial for success | | Visual presentations support the transfer of information Best results through a combination of conversations and presentations | | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Digital Marketing, the Priorities and Potentials: Key Strategies to Increase Content Marketing Success in B2B and B2C

    ▶️ Digital marketing, the priorities and potential: Key strategies to increase content marketing success in B2B and B2C

    Increasing Content Marketing Success in B2B & B2C | Understanding specific factors & challenges | Marketing technology for data-driven marketing | Budget optimization to maximize ROI | Effective teams for better content production | Measuring success to identify areas for improvement | Personalization as a key strategy in B2B | Time management for efficient marketing measures | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Digitalization is either crap or you can make crap out of it - from high-tech to high-risk: the lessons from Nike's digital transformation

    ▶️ Digitalization is either crap or you can make crap out of it - from high-tech to high-risk: The lessons from Nike's digital transformation

    Digitalization: a curse or a blessing? | Nike's Transformation Illuminated | High-tech to high-risk experiences | Lessons from digital evolution | Insights for companies and individuals | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Data is the crucial component for generative AI - About the importance of data for AI

    ▶️ Data is the crucial component for generative AI - About the importance of data for AI

    Data as the backbone | High-quality & diverse data | | Avoiding Bias | | Privacy & Portability | Basis for AI training | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • The expansion and further development of SEO: Semantic Search Engine Optimization (SSO) - The future of digital marketing

    ▶️ The expansion and further development of SEO: Semantic search engine optimization (SSO) - The future of digital marketing

    Expansion & further development of SEO | Focus on Semantic Search Engine Optimization (SSO) | Future of Digital Marketing | Better search results through context and meaning | Optimization for advanced search engines | Artificial Intelligence in SEO | Innovative marketing for better visibility | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Beware of the trap: Digitalization is not a playground - ads, DTC sales and the harsh reality of performance marketing

    ▶️ Beware of the trap: Digitalization is not a playground - ads, DTC sales and the harsh reality of performance marketing

    | Beware of the trap: risks of digitalization | Performance marketing in focus | | Challenges of DTC Sales | Ad blockers and user behavior | What marketing can learn from users | Critical analysis of digital advertising strategies | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Sales & Marketing Learnings: About the addiction to performance marketing – when “Nike” lost its lead with inefficient online advertising

    ▶️ Sales & Marketing Learnings: About the addiction to performance marketing – when “Nike” lost its lead with inefficient online advertising

    B2C brand communication is being redefined | Deniz Aytekin - Famous Bundesliga referee | Aytekin acts as an official Husqvarna brand ambassador | | Husqvarna: Leader in Garden Products & Outdoor Equipment | Exemplary partnership shows innovative communication strategies | Goal: Authentic connection with sports and garden fans | Strengthening brand trust through genuine product endorsement | Influential commitment to effective and sustainable garden design % % [...]

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    Education offensive for more AI competence in Germany - “We don’t have a problem with skilled workers, but rather with a training problem!”

    ▶️ Education offensive for more AI competence in Germany – “We don’t have a problem with skilled workers, we have a problem with training!”

    Education offensive for AI competence | | Focus on Germany | Improving training | Promotion of skilled workers | | "Not a skilled worker problem, but a training problem!" | Education & technology combined | Securing the future through knowledge | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Change in retail with AI: For 26%, AI is a trend that will pass - for 56%, AI is crucial to competition and only 4% use AI

    ▶️ Change in retail with AI: For 26%, AI is a trend that will pass - for 56%, AI is crucial to competition and only 4% use AI

    AI in Retail: An Overview | 26%: AI as a passing trend | 56%: AI as competitively decisive | | 4%: Current AI use | Technological revolution in retail | Efficiency and competitive advantages through AI | Future of trading with artificial intelligence | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    The future of retail / Survey: Digital, hybrid and with artificial intelligence - VCommerce meets traditional store visits

    ▶️ The future of retail / Survey: Digital, hybrid and with artificial intelligence – VCommerce meets traditional store visits

    | The Future of Commerce | Digital, Hybrid and AI | Artificial Intelligence in Retail | VCommerce meets traditional store visit | Survey and Opinions | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • How does Augmented / Automated Search Optimization (ASO) work with the SearchGPT search engine? Is this like SEO on Google?

    ▶️ How does Augmented / Automated Search Optimization (ASO) work with the SearchGPT search engine? Is this like SEO on Google?

    How does Augmented / Automated Search Optimization (ASO) work with the SearchGPT search engine? | Use of AI and machine learning | | Focus on informative content instead of manual keyword integration | | Difference to classic SEO on Google | Relevance and quality through usefulness and precision of the information | Comparing ASO and SEO: Techniques, Algorithms and Content | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Nonfood retailers invest in digital solutions

    ▶️ Nonfood retailers investing in digital solutions – Why artificial intelligence is still in the starting blocks here – B2B AI solutions at 95%

    | Nonfood retailers invest in digital transformation | Artificial intelligence still at the beginning of integration | 95% of B2B AI solutions still incompletely implemented | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Artificial intelligence in business: Why teams are more successful than lone wolves

    ▶️ Artificial Intelligence – The key to successful integration: Building interdisciplinary AI competence teams instead of isolated AI experts

    Innovative approaches to AI integration | Building interdisciplinary AI competence teams | Success booster through collaborative knowledge | Less isolated experts, more teamwork | Artificial intelligence in focus | Successful business strategies through AI | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    The acceptance in companies of new tools and methods in administration, sales/sales and marketing with AI, extended & augmented reality, etc

    ▶️ The acceptance of the introduction of new technologies such as AI, extended & augmented reality and how this can be promoted

    Acceptance of new technologies | Introducing AI and AR | Understanding Extended Reality | Promoting technology adoption | Share success strategies | Future-oriented technology solutions | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Industrial focus and growth potential of AI startups in Germany

    ▶️ Industrial focus and growth potential of AI startups in Germany

    Industrial focus: Emerging AI startups in Germany | Growth Potential: Analysis of Business Opportunities and Market Trends | Innovation: Technological advances and their applications | Investment Opportunities: Opportunities for Investors and Venture Capitalists | | Germany: Strong location in international comparison | Artificial intelligence: developments and areas of application in industry | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Augmented / Automated Search Marketing (ASM) - The birth of a new search technology from OpenAI with SearchGPT

    ▶️ Augmented / Automated Search Marketing (ASM) – The birth of a new search technology from OpenAI with SearchGPT

    Revolutionary search technology | Augmented/Automated Search Marketing (ASM) | Developed by OpenAI | SearchGPT integrated | New era in search engine marketing | More efficient search results | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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