Automated pallet storage and handling system with single-item picking: BESTSELLER is building one of the most highly automated logistics centers in Europe

🌍 The revolutionary project design

The fashion company BESTSELLER, known for its global reach and innovative approach in the fashion industry, has taken a significant step towards the future of logistics. Through a partnership with KNAPP, a pioneer in automation technology, one of Europe's most advanced logistics centers is being built in Lelystad, the Netherlands. This project is not only a milestone for BESTSELLER, but it also sets new standards in the industry and demonstrates the potential of modern technologies in the logistics sector.

🛠 The technological equipment

The logistics center, spanning 155,000 square meters, will utilize state-of-the-art technology to not only increase operational efficiency but also create optimal working conditions. The deployment of over 1,400 robots, which optimize the OSR Shuttle Evo automated storage system, along with the implementation of an advanced pallet storage and handling system, are key components of this cutting-edge facility. Furthermore, automated single-item picking enables precise and rapid processing of customer orders.

🤖 The vision of increasing efficiency

Allan Kyhe Kjærgaard, Logistics Director of BESTSELLER, emphasizes the importance of the partnership with KNAPP and stresses the goal of significantly improving the efficiency of the center and the distribution process through this investment in cutting-edge technology. The planned one-touch automation is intended to revolutionize the handling of goods by minimizing processing steps, thereby increasing efficiency and safety. This represents a tremendous advantage, especially in a fast-paced market.

📦 Challenges in fashion picking

The challenges associated with the automated picking of fashion items are overcome through the use of pick-it-easy robots and artificial intelligence. These picking robots are specifically designed for handling fashion items and complement manual goods-to-person picking workstations by ensuring high precision and efficiency.

👩‍💼🤖 Creating new jobs

Another significant aspect of this project is the creation of new jobs. Upon completion of the LCW at the end of 2026, it will employ 600 people, a large proportion of whom will work closely with robots. This human-machine collaboration not only significantly eases physically demanding tasks but also reduces repetitive and manual labor. At the same time, highly skilled jobs will be created in areas such as maintenance, data analysis, mechanical engineering, electrical engineering, software engineering, and process optimization.

💡 Innovation as a customer experience

Johannes Holas, Vice President Fashion Solutions at KNAPP, emphasizes the importance of the new warehouse for the BESTSELLER customer experience. The innovative combination of technology-supported workstations and artificial intelligence not only optimizes efficiency and quality but also creates an excellent working environment.

🚀 Setting new industry standards

This logistics center embodies a new dimension of automation technology, far surpassing traditional methods. The system's anticipated performance of 20,000 deliveries per hour underscores the enormous capacity and efficiency achievable through these technologies. It serves as a clear indication of how digital transformation and innovative approaches can revolutionize the logistics industry.

🌟 A vision for the future

This project not only represents a turning point for BESTSELLER, but also points the way forward for logistics in the fashion industry and other sectors. Through its partnership with KNAPP and the use of cutting-edge technologies, BESTSELLER is setting new standards in efficiency, speed, and work environment. This logistics center is an impressive example of how companies can transform their operations and prepare for the challenges of the future by implementing automation and artificial intelligence.

📝✨ In short, once again..

• 🌐 BESTSELLER partners with KNAPP for top-level logistics in the fashion industry 💡
• 📈 New logistics center in Lelystad: A milestone for efficiency & technology 🚀🤖 1,400+ robots revolutionize processes with OSR Shuttle Evo & pallet handling system 🚛
• 📦 Automated single-item picking for precise customer orders 🔍
• 🔧 One-touch automation minimizes processing steps, increases efficiency & safety 🛠️
• 👗 Pick-it-Easy Robots & AI master challenges in fashion item picking 🎽
• 👥 600 new jobs by 2026, human-robot collaboration strengthened 🤝
• 💼 New highly skilled jobs created in maintenance, data analysis and more 🔬
• 🛍️ Improved customer experience through technology & AI-powered workplaces 📈
• 🚀 20,000 deployments per hour demonstrate system performance & capacity ⏱️
• 🔮 Sets new industry standards and showcases the future of logistics 🌟

📣 Similar topics

• 🚚 The future of logistics: BESTSELLER and KNAPP set new standards
• 🤖 Automation technology in the fashion industry: A revolutionary step
• 📦 Efficiency and innovation: Europe's most advanced logistics center
• 🏭 Modern technology for optimal working conditions
• ⚙️ The role of robots and artificial intelligence in logistics
• 🌐 Digitalization and Logistics: The Future of the Distribution Process
• 💼 New jobs in automated logistics: Humans and machines
• 🔍 Challenges and opportunities of automated order picking
• 📈 Performance and capacity: A look at the future of logistics
• 🌟 Innovation and collaboration: The success formula of BESTSELLER and KNAPP

#️⃣ Hashtags: #Logistics #Automation #FashionIndustry #Innovation #FutureViability

Benefit from Xpert.Digital's extensive, fivefold expertise in a comprehensive service package | R&D, XR, PR & Digital Visibility Optimization - Image: Xpert.Digital

Xpert.Digital has in-depth knowledge of various industries. This allows us to develop tailor-made strategies that are tailored precisely to the requirements and challenges of your specific market segment. By continually analyzing market trends and following industry developments, we can act with foresight and offer innovative solutions. Through the combination of experience and knowledge, we generate added value and give our customers a decisive competitive advantage.

More about it here:

• Use the 5x expertise of Xpert.Digital in one package - starting at just €500/month

A glimpse into the new LCW from BESTSELLER – Image: BESTSELLER / Henning Larsen

🚚✈️ Closer to the customer: The LCW is revolutionizing European wholesale

The upcoming logistics center, known as the Logistics Center West (LCW), being built on a vast 155,000-square-meter site in Lelystad – located approximately 60 kilometers east of Amsterdam – marks the beginning of a new era in logistics and automation. Scheduled for completion by 2026, this center, thanks to state-of-the-art technologies, will not only revolutionize supply chain efficiency but also optimize working conditions. The project underscores BESTSELLER's ambition to be a leader in the industry by strengthening its proximity to wholesale customers in Europe and unlocking the potential for further growth.

🔩 Modern Automation and Robotics

One of the key features of the LCW will be the integration of state-of-the-art automation technologies, for which KNAPP, a leading company in this field, is responsible. By using robots to automate physically demanding and manual tasks, not only will efficiency be increased, but the physical strain on employees will also be significantly reduced.

This advanced automation enables dynamic adaptation to changing market conditions and fluctuations in demand. As a result, delivery times can be shortened and customer satisfaction increased. The result is a flexible and responsive logistics network that meets the challenges of modern commerce.

Furthermore, robotics and digitalization are opening up new fields of employment – ​​from maintenance technicians and data analysts to IT specialists. These highly qualified positions are helping to change the profile of the logistics industry and establish it as an attractive job market for skilled workers.

🏛 Architectural and technological excellence

Designed by the renowned firms Henning Larsen and Rambøll, the building not only represents architectural excellence but also serves as a model for sustainable construction and energy efficiency. Through the use of environmentally friendly materials and renewable energy sources, the LCW demonstrates how modern freight transport can be harmonized with respect for the environment.

In addition to the physical infrastructure, special attention is paid to the IT infrastructure, which forms the backbone of operations at LCW. High-performance computer systems, advanced management software, and intelligent algorithms enable optimized warehousing, precise inventory management, and efficient transport logistics. This integration of physical and digital technology ensures that LCW remains at the forefront of innovation.

💼 Economic and social impacts

By creating approximately 600 highly skilled jobs, the LCW exerts a significant positive impact on the local economy. It not only provides direct employment opportunities but also fosters the growth of suppliers and service providers in the region. Furthermore, the center strengthens BESTSELLER's position in the heart of Europe and supports its expansion into neighboring markets.

A commitment to education and training will be essential to preparing employees for their new roles and equipping them with the skills required in modern logistics. Partnerships with educational institutions and the implementation of specialized training programs will help create a highly skilled talent pool that will shape the future of the logistics industry.

🌱 Sustainability and social responsibility

The construction of the LCW is in line with the principles of sustainability and social responsibility. Reducing the carbon footprint, minimizing waste, and maximizing energy efficiency are central aspects of the project. By integrating these values ​​into the core of its business operations, BESTSELLER is sending a strong signal towards a more environmentally friendly and socially just future.

🚀 The future of logistics

The Logistics Center West is more than just a logistics center; it is a flagship project demonstrating how technology, sustainability, and social responsibility can come together to pave the way for the future of logistics. It embodies a vision in which advanced automation, intelligent systems, and sustainable practices work together to increase efficiency, reduce environmental impact, and improve people's quality of life.

With the completion of the LCW on the horizon, the logistics industry stands on the threshold of a new era. An era in which technology and innovation not only serve to achieve economic goals, but also to drive positive social change. The LCW is proof that by combining advanced technology with a strong commitment to the environment and the community, logistics can become a key sector for sustainable development.

The Logistics Center West is therefore not only a milestone for BESTSELLER, but also a model for the entire industry. It demonstrates how visionary thinking and the pursuit of excellence in technology and sustainability can set new standards for the future. The LCW project is a bold step forward towards a more efficient, sustainable, and inclusive world.

📣 Similar topics

• 🚀 The logistics revolution: The “Logistics Center West” project
• 🤖 Automation and robotics: The future of jobs at LCW
• 🏗 Architectural masterpieces: Sustainability meets design at the LCW
• 💡 Technological Innovations: How LCW is Transforming the Logistics Industry
• 🌱 The Green Agenda: Sustainability in Focus at LCW
• 📊 Economic Impulses: The Social Impact of LCW on Lelystad
• 🛠 Career opportunities in the age of automation: LCW's educational partnerships
• 🌍 A vision for the future: How LCW is paving the way for sustainable logistics
• 📚 From construction to technology: A new era of logistics centers
• 💼 BESTSELLER's commitment to a better world through the LCW

#️⃣ Hashtags: #LogisticsRevolution #SustainableLogistics #AutomationTechnology #SocialResponsibility #FutureOfWork

🧵 About BESTSELLERS

The internationally renowned, family-run fashion empire BESTSELLER has been a major influence in the fashion world since its founding in 1975 by the Holch Povlsen family in Denmark. With the stated goal of harmoniously uniting people, fashion, and technology, BESTSELLER is committed to striving for first-class results for all involved. This philosophy has made the company not only a center of innovation but also a place where traditions are honored while future-oriented paths are forged.

The fashion chain boasts an impressive portfolio encompassing more than 20 different brands, including renowned labels such as JACK & JONES, VERO MODA, and ONLY. Its offerings range from trendy clothing to fashionable accessories for women, men, teenagers, and children, characterized by a combination of high quality and competitive prices. This strategy has enabled BESTSELLER to reach a broad customer base and make its products available in 70 countries through various distribution channels. These include over 2,700 brand stores and more than 16,000 multi-brand and department stores worldwide, complemented by a thriving online business.

With over 20,000 employees in more than 30 countries, BESTSELLER exemplifies a global presence combined with local expertise. Its employees represent the diversity and commitment that characterize BESTSELLER. Through their dedication and competence, they make a significant contribution to the company's continued growth and success.

🔧 About APPROXIMATELY

The KNAPP Group is pursuing an equally innovative approach to optimizing value chains. Headquartered in Austria, KNAPP has established itself as a technology partner for smart automation and digitalization solutions across a wide range of industries. The company focuses on supporting its customers – from healthcare and retail to fashion – with customized solutions.

Through excellent service and a preference for long-term partnerships, KNAPP has created a global network of satisfied customers and partners. A workforce of 7,300 employees at 55 locations worldwide underscores KNAPP's global reach and commitment to delivering innovative and efficient solutions.

💡 Synergies and innovations

The common denominator of both companies lies in their vision of achieving continuous improvement and progress by merging traditional business models with future-proof technologies. While BESTSELLER harmoniously combines fashion and technology to efficiently serve the needs of its global clientele, KNAPP integrates state-of-the-art technological solutions into the value chains of its diverse customer base.

The synergy between fashion and technology, as practiced by BESTSELLER, reflects a profound shift in the industry. It's no longer just about producing and selling clothes; rather, the focus is on sustainable production, ethical sourcing practices, and the integration of digital technologies to enhance the consumer shopping experience and promote more environmentally friendly business practices.

Similarly, KNAPP is revolutionizing the approach to value chains in industry by integrating automation and digitalization to increase efficiency, precision, and speed. These advances help companies become more competitive while simultaneously minimizing their environmental footprint.

🌱 Sustainability and future vision

Both BESTSELLER and KNAPP impressively demonstrate how companies can significantly shape and advance their industries by combining tradition and innovation. Their efforts to master current challenges – be it in fashion or in logistics and value chain optimization – with state-of-the-art technologies and clever strategies are setting new standards for the future.

These developments are particularly important in a world where sustainability and efficiency are increasingly paramount. For the fashion industry, which has traditionally faced challenges such as overproduction, waste, and environmentally damaging practices, digitalization offers an opportunity to address these issues. BESTSELLER, for example, uses technology to increase transparency in its supply chain, making it easier to guarantee ethically produced goods. This ranges from the use of artificial intelligence (AI) to predict fashion trends and thus avoid overproduction, to blockchain-based tracking systems that enable a transparent and traceable supply chain.

KNAPP, on the other hand, is driving automation and digitalization in warehouse and logistics centers, enabling more efficient and error-free goods movement. This not only reduces the time it takes for products to travel from manufacturer to consumer, but also minimizes energy consumption and CO2 emissions associated with more traditional methods of goods transport and warehousing. By using robotics and advanced analytics tools, companies can increase efficiency while simultaneously reducing their environmental footprint.

Mutual inspiration and the adoption of best practices from different sectors of the economy demonstrate that the path to a more sustainable future requires a joint effort. BESTSELLER and KNAPP impressively demonstrate how companies, regardless of their industry, can take the lead by integrating innovative technologies and prioritizing ethical principles.

Their efforts not only have a positive impact on the environment and society, but also create a significant competitive advantage. As customer demand for sustainable products and transparent business practices grows, companies that can meet these demands will be leaders in their respective industries. The merging of fashion and technology by companies like BESTSELLER and the redesign of value chains by innovators like KNAPP offer fascinating insights into the enormous potential inherent in the synthesis of tradition and innovation.

The stories of BESTSELLER and KNAPP are not just tales of entrepreneurial success, but also of a vision for the future underpinned by an undeniable commitment to sustainability, innovation, and social responsibility. They exemplify the transformative power of companies determined to change their industries for the better and redefine the way we think, produce, and consume.

☑️ Smart City & Factory: Industry expert for energetic 5G buildings and halls as well as advice and installation of solar systems

☑️ Xpert.Plus - logistics consulting and logistics optimization

☑️ Industry expert, here with his own Xpert.Digital Industry Hub with over 2,500 specialist articles

Konrad Wolfenstein

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .

I'm looking forward to our joint project.

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital - www.xpert.solar - www.xpert.plus

Lathe in photorealistic representation (3D product presentation) - Image: Xpert.Digital

XR technology offers a superior solution for creating photorealistic images and allows companies to free themselves from the expensive fees of external media agencies. It is common knowledge that media agencies charge high costs to create such images as it requires expertise, special software and collaboration with various experts.

More about it here:

• The superiority of (Industrial & B2B Business Metaverse) XR technology for photorealistic images