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Author: Konrad Wolfenstein

  • Information, tips and tricks for content marketing: challenges and success strategies for B2B and B2C companies

    ▶️ Information, tips and tricks for content marketing: challenges and success strategies for B2B and B2C companies

    Information and tips for effective content marketing | Overcoming challenges in B2B and B2C marketing | Successful strategies for increasing brand awareness | Importance of Quality Content | | Overcoming lack of time and resources | Leveraging technology and skilled workers | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    The exponential growth of cold chain logistics: From rail to ship - logistics solutions for global refrigerated transport

    ▶️ The exponential growth of cold chain logistics: From rail to ship – logistics solutions for global refrigerated transport

    Exponential growth in cold chain logistics | Logistics solutions for rail transport | | Efficient cold chains at sea | Increasing demand for temperature-sensitive goods | Technological innovations to increase efficiency | Sustainable practices in cold chain logistics | Challenges posed by global events and regulations | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Integrity and authenticity in conversation versus presentation: The best results through a successful combination

    ▶️ Integrity and authenticity in conversation versus presentation: The best results through a successful combination

    Integrity and authenticity promote successful collaboration. Direct interaction in personal conversations clears up misunderstandings Emotional appeal and personal connection are crucial for success | | Visual presentations support the transfer of information Best results through a combination of conversations and presentations | | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Digital Marketing, the Priorities and Potentials: Key Strategies to Increase Content Marketing Success in B2B and B2C

    ▶️ Digital marketing, the priorities and potential: Key strategies to increase content marketing success in B2B and B2C

    Increasing Content Marketing Success in B2B & B2C | Understanding specific factors & challenges | Marketing technology for data-driven marketing | Budget optimization to maximize ROI | Effective teams for better content production | Measuring success to identify areas for improvement | Personalization as a key strategy in B2B | Time management for efficient marketing measures | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Digitalization is either crap or you can make crap out of it - from high-tech to high-risk: the lessons from Nike's digital transformation

    ▶️ Digitalization is either crap or you can make crap out of it - from high-tech to high-risk: The lessons from Nike's digital transformation

    Digitalization: Curse or Segen ? | Nike's transformation illuminated | High-tech to high-risk experiences | Lessons from digital evolution | Insights for companies and individuals | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Data, decisions, growth: The power of AI in business and the modern economy for entrepreneurial success

    ▶️ Data, decisions, growth: The power of AI in business and the modern economy for entrepreneurial success

    Artificial intelligence as a key in modern business Data analysis for valuable insights | Data-driven decisions for better strategies | Promoting growth through effective AI applications | Ethics and data protection in focus | | | | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Robot intelligence - The path to an intelligent machine: The importance of machine learning, robotics and neural networks

    ▶️ Robot Intelligence – The path to an intelligent machine: The importance of machine learning, robotics and neural networks

    Fascination of robot intelligence Role of machine learning and neural networks | Advances in Robotics | Ethical challenges and responsibility | | Future Trends in Robotics and AI | | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Inference-as-a-Service (IaaS) for AI industrial solutions (Industry 4.0) - NVIDIA supports new inference service from Hugging Face

    ▶️ Inference-as-a-Service (IaaS) for AI industrial solutions (Industry 4.0) - NVIDIA supports new inference service from Hugging Face

    Inference-as-a-Service (IaaS) for AI industrial solutions | Powered by NVIDIA | Provided via Hugging Face | Simplifying AI Application Development | | Introducing new microservices | Relevance for Industry 4.0 | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • AI industrial solutions and robotics AI-Turbo – when things have to go quickly: The Hugging Face model repository and the microservices from NVIDIA

    ▶️ Robotics AI-Turbo for industrial solutions with artificial intelligence in Industry 4.0 - When things have to happen quickly

    AI turbo for industrial solutions | Optimization in Industry 4.0 | Robotics with the latest technology | Use quickly and efficiently | State-of-the-art artificial intelligence ⏩ Perfect for time-critical projects | Maximizing Productivity | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Humanoid Robotics: NVIDIA Accelerates the Development of Humanoid Robots with Extended Reality, AI and Omniverse (Metaverse)

    ▶️ Humanoid Robotics: NVIDIA accelerates the development of humanoid robots with Extended Reality, AI and Omniverse (Metaverse)

    NVIDIA accelerates development of humanoid robots | Use of Extended Reality (XR) | Artificial Intelligence (AI) in focus | Usage of Omniverse (Metaverse) | Advances in Humanoid Robotics | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Sigenergy: PV industrial storage and commercial storage with AI - optimizing and increasing the efficiency of energy management systems

    ▶️ Sigenergy: PV industrial storage and commercial storage with AI - optimizing and increasing the efficiency of energy management systems

    Innovative company Sigenergy (since 2022) | Solutions for photovoltaic storage and commercial storage | Using AI to optimize energy management | Analysis of weather data and user behavior | Maximizing the use of stored energy | Reduce costs, reduce network consumption | Integration of PV systems and storage solutions in the commercial market | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Efficient cold chain logistics - from cold storage to refrigerated transport: the driving forces behind global growth

    ▶️ Efficient cold chain logistics – from cold storage to refrigerated transport: the driving forces behind global growth

    Global cold chain logistics | Efficient cold storage | Refrigerated transport | Growth drivers worldwide | | Optimization of the cold chain | Security of supply | | Temperature control | Networked logistics chains | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Data is the crucial component for generative AI - About the importance of data for AI

    ▶️ Data is the crucial component for generative AI - About the importance of data for AI

    Data as the backbone | High-quality & diverse data | | Avoiding Bias | | Privacy & Portability | Basis for AI training | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    Renewable hydrogen: EU auditors demand reality check - The ambitious goals in the EU, their challenges and prospects

    ▶️ Renewable hydrogen: EU auditors demand reality check - The ambitious goals in the EU, their challenges and prospects

    Renewable hydrogen in the EU | EU auditors demand reality check | Ambitious goals | | Challenges analyzed | Future perspectives | | Realistic implementations | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Warehouse automation for operation in cold storage environments: AS/RS - maximizing efficiency and space utilization

    ▶️ Warehouse automation for operation in cold storage environments: AS/RS – maximizing efficiency and space utilization

    | Warehouse automation for cold storage | AS/RS technology | Efficiency maximization | Optimal use of space | Automation | | Operation in cool conditions | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    The expansion and further development of SEO: Semantic Search Engine Optimization (SSO) - The future of digital marketing

    ▶️ The expansion and further development of SEO: Semantic search engine optimization (SSO) - The future of digital marketing

    Expansion & further development of SEO | Focus on Semantic Search Engine Optimization (SSO) | Future of Digital Marketing | Better search results through context and meaning | Optimization for advanced search engines | Artificial Intelligence in SEO | Innovative marketing for better visibility | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Beware of the trap: Digitalization is not a playground - ads, DTC sales and the harsh reality of performance marketing

    ▶️ Beware of the trap: Digitalization is not a playground - ads, DTC sales and the harsh reality of performance marketing

    | Beware of the trap: risks of digitalization | Performance marketing in focus | | Challenges of DTC Sales | Ad blockers and user behavior | What marketing can learn from users | Critical analysis of digital advertising strategies | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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    SWR at Gamescom 2024 with GreenGuardiansVR: Virtual Reality: Experiment on the climate emergency for Generation Z with Green Guardians VR

    ▶️ SWR at Gamescom 2024 with GreenGuardiansVR: Virtual reality experiment on the climate emergency for Generation Z with Green Guardians VR

    SWR at Gamescom 2024 | | GreenGuardiansVR 🆘 Virtual Reality Experiment | Climate emergency addressed | Target group: Generation Z | Green Guardians VR | Gamescom 2024 | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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  • Sales & Marketing Learnings: About the addiction to performance marketing – when “Nike” lost its lead with inefficient online advertising

    ▶️ Sales & Marketing Learnings: About the addiction to performance marketing – when “Nike” lost its lead with inefficient online advertising

    B2C brand communication is being redefined | Deniz Aytekin - Famous Bundesliga referee | Aytekin acts as an official Husqvarna brand ambassador | | Husqvarna: Leader in Garden Products & Outdoor Equipment | Exemplary partnership shows innovative communication strategies | Goal: Authentic connection with sports and garden fans | Strengthening brand trust through genuine product endorsement | Influential commitment to effective and sustainable garden design % % [...]

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    Transformation in logistics & intralogistics: With hyperautomation and robotics - AMRs like classic industrial robots

    ▶️ Transformation in logistics & intralogistics: With hyperautomation and robotics – AMRs, classic standard and industrial robots

    Transformation in logistics intralogistics innovations | Use of hyperautomation | State-of-the-art robotics technologies | Autonomous Mobile Robots (AMRs) | Classic industrial robots | Increased efficiency and flexibility | Future of logistics | | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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