56% of young people would not pay for data protection

Published on: September 7, 2018 / Updated on: September 9, 2018 – Author: Konrad Wolfenstein

Around nine out of ten young people in Germany use social media services daily. WhatsApp is the most popular, followed by Snapchat. However, two-thirds of those surveyed object to the fact that a lot of data is disclosed and used by companies for advertising purposes. Yet most services finance themselves through precisely this business model. But more than half (56 percent) of young people would not be willing to pay for data protection, according to a recent survey by the German Economic Institute (IW). As the graphic shows, 16 percent would consider paying up to five euros, while 12 percent would pay five to ten euros per month for their data protection. Fourteen percent would even value data security at ten to 30 euros, and three percent would pay more than 30 euros.

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