bauma trade fair 4.0 for marketing and sales: Setting the pace in their own industry segment for construction and mining machinery with smart 3D demos

Did you know? According to a study by Tradedoubler, potential customers in Europe spend an average of 8 days, 19 hours, and 30 minutes making a purchase decision. During this time, they visit an average of "only" 1.59 websites with 25.44 clicks. The purchase decision process varies depending on the industry. For everyday items like a toothbrush, one wouldn't necessarily speak of a "customer journey." The situation is different for products requiring explanation and high-value capital goods.

When you compare the average number of 1.59 visited websites with the time investment of more than 8 days, it doesn't seem like much. However, online visibility plays a crucial role in the pre-purchase and information-gathering phase (awareness). Those who aren't found at this stage already face insurmountable disadvantages compared to their competitors. Therefore, digital marketing is more fundamental than ever in the customer journey.

The figures also illustrate that the impact of online visibility rapidly diminishes in importance as the customer journey progresses. While relevant information remains important in the second phase of the customer journey (Consideration), other elements influencing the customer's decision-making process quickly become significantly more significant.

In the area of ​​complex products or capital goods, such project-based business is also relationship-based, where trust, references, and convictions play a crucial role. It's essential to get to know the people and the philosophy behind the respective products and machines better in order to make the right decision.

While Google search is one of the most important tools for making a purchase decision in the pre-purchase phase, personal contact during on-site customer meetings or visits to trade fairs play the next most important role in the decision-making process.

Extended Reality in mechanical engineering: VR simulator for construction machinery & excavators with virtual reality - Image: Xpert.Digital

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However, a trade fair or a customer visit presents the next challenge. Compared to the past, the nature of trade fairs has changed. Previously, a trade fair was the central point of contact for new products and information gathering. With the internet, potential customers now arrive at the exhibition stand already well-informed (see above, average visits from 1.59 websites with 25.44 clicks).

Trade fairs today need to perform differently. Brochures and other informational materials are no longer enough to convince potential customers that they don't already know online. On the other hand, the limited exhibition space restricts the range of products and machinery that can be displayed. Significant compromises must be made in the selection of exhibits to reach a broad customer base. This means that not every potential customer can be optimally served and persuaded during the purchasing decision process. The risk is then high that this one crucial customer might be lost at the fair to a competitor who can present precisely the exhibit the customer is looking for.

Digital twins with Pocket Booth – Image: Vuframe

But there's another way: with digital twins, smart 3D demos that can be used securely, quickly, flexibly, and anywhere. Even outside of trade fairs and customer meetings, potential customers can view them on their own whenever they need to.

Pocket Booth is a trade fair 4.0 solution that belongs in every marketing mix as part of the ongoing digitization process.

Pocket Booth allows for the quick and flexible presentation of products, machines, and complex systems in detailed and true-to-scale 3D, even in virtual original size, anywhere. This can be done via touch tables, smartphones, or tablets.

This not only increases your reach but also boosts your chances of convincing potential customers. With Pocket Booth, you not only improve your sales performance, but you also become a trendsetter in your industry segment.

Furthermore, it is easy to use. No programming knowledge is required. This gives you greater planning certainty. Pocket Booth is always up and running, ready for use around the clock. Its diverse applications allow you to replace traditional presentation methods in marketing and sales with Pocket Booth, thus sustainably reducing your costs.

Is this of interest to you? Find out more here:

• Pocket Booth – Your trade fair appearance from your pocket

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• All-in-One Hannover Messe Live: Vuframe showcases highly professional 3D visualizations for developers and trade fair tools for sales and marketing

The Vuframe solution clearly demonstrates that size isn't everything. On the contrary, a unique user experience doesn't have to rely on sheer size. Instead, it stands out from the crowd in the bustling trade fair environment by providing all the necessary information – in the form of text, simulations, videos, and interactive 3D/CAD product models – at a glance, even long after the actual trade fair has ended.

The technologies developed by Regensburg-based Vuframe GmbH thus represent the future of digital 3D product presentations. They elevate customer interaction to a completely new level by offering prospective customers a user experience that is both varied and informative – all at manageable costs, anytime and anywhere.

Bauma is the world's most important trade fair for the construction machinery and mining machinery industry and the largest trade fair in the world in terms of area.

Together with Vuframe, bauma is taking the next step into the digital world: "With Pocket Booth, the most comprehensive and well-thought-out digitization of trade fair appearances to date has been achieved."

Trade Fair 4.0: Partnership between bauma and Pocket Booth – Image: www.pocketbooth.io

Pocket Booth is a plug-and-play solution that enhances your trade fair presence. Furthermore, this pocket-sized exhibition stand offers additional flexible applications beyond the trade fair environment. Whether for personal customer meetings with your sales team, at your own in-house exhibitions, or at various events.

With smart and secure 3D demos, you not only increase attention and reach among potential customers, but also simultaneously strengthen the effectiveness of your marketing and sales efforts. Pocket Booth replaces time-consuming, expensive, and lengthy product visualization and photography. This allows you to gain a competitive edge and be faster to market while simultaneously reducing costs.

In a simple yet exciting way, you can invite your customers into a fascinating world of complex systems, products and machines, and inspire them with the simplicity of interactive 3D views.

More about it here:

• The smart solution: Pocket Booth in collaboration with bauma