Why the marketing pyramid doesn't work in times of crisis 🛑📉 and what measures need to be taken 💡✅

Yearly archive: 2024

▶️ Why the marketing pyramid doesn't work in times of crisis and what measures need to be taken
Times of crisis expose weaknesses: Why the classic marketing pyramid doesn't work right now. | | Old certainties are shaking: Understand why traditional strategies fail in difficult times. | Times of change: what options companies can take. | Creative solutions: How to develop innovative marketing approaches in times of crisis. | Strengthen customer proximity: The importance of trust and communication in turbulent phases. | New thought patterns: Why it is important to question old structures and think more flexibly. | Data-Driven Decisions: How Analytics Helps Reset Focus. | Digital Opportunities: Why digital solutions are now more crucial than ever. | Energy for a new start: This is how you develop resilience and focus on sustainable growth. | Act instead of waiting: Strategies for remaining able to act and successfully mastering crises. [...]

▶️ more about it here

▶ ️ Sociological experiment 'Social Networks' has failed. The social network has long since become an advertising network
The sociological experiment “social networks” is about to end. | Community became commerce. | Social media is now just a platform for advertising. | Real connections give way to marketing strategies. | The original purpose of social networks has been lost. | How can social networks become more human again? | Users are increasingly questioning the platforms’ greed for profit. | Trust and authenticity are rapidly decreasing. | Social networks influence society more than ever before. | Is a return to real social values even possible? [...]

▶️ more about it here
▶️ Rethink Robotics: Reacher Cobots – The future of automation with a load capacity of up to 30 kg
Reacher Cobots: Strong and versatile for demanding automation tasks. | The future of robotics: Innovative, reliable and user-friendly. | Up to 30 kg load capacity: perfect for heavy loads. | | Optimal efficiency: for industry, production and logistics. | Precise performance: High accuracy and repeatability. | Easy integration: Can be used seamlessly in existing processes. | Sustainable: Energy-efficient technology for your smart factories. | | Flexible use: Ideal for small, medium and large companies. | ‍ | User-friendly: Intuitive operation and quick deployment. | Quality from Rethink Robotics: Your partner for the automation of tomorrow. [...]

▶️ more about it here

▶️ Samsung and Google announce “Project Moohan” mixed reality headset to compete with Apple’s Vision Pro
Samsung and Google are teaming up for a new mixed reality headset. | The code name of the project is: “Project Moohan”. | Goal: Competition with Apple's Vision Pro. | | Focus on immersive mixed reality experiences. | Integration of Android and other Google services. | | State-of-the-art technology and innovative software solutions. | Samsung delivers advanced hardware components. | Collaboration in response to Apple's market presence. | Will the new headset be a real revolution? | Fans of AR and VR are already excited! | Stay tuned to Project Moohan! [...]

▶️ more about it here
▶️ Global solar power - From niche product to driver of the energy transition - How innovations made solar energy affordable
Global solar power: The future of energy at a glance! | Revolution: How solar technologies went from expensive to affordable. | Innovation: Advanced technology is driving the energy transition. | Growth: Solar energy as a driving factor for sustainable development. | Cost Reduction: Efficiency increases affordability worldwide. | Climate protection: solar energy as the key to a greener earth. | Suitable for everyday use: Solar solutions are becoming increasingly suitable for the masses. | Independence: Solar power brings freedom from the traditional power grid. | ‍ | Research: Science as a pioneer for the solar revolution. | Vision: The sun as an inexhaustible source of energy for the world. [...]

▶️ more about it here

▶️ Global solar energy production to 2023 - Difference between cumulative solar capacity and solar energy production
Discover the development of global solar energy production until 2023! | Learn the difference between cumulative solar capacity and actual energy production. | Understand the importance of installed capacity and its impact on energy supply. | Find out how renewable energies are becoming increasingly important worldwide. | Dive into exciting statistics and growth figures on the solar market. | Get insights into trends and innovations in the solar industry. | Explore the leading countries in solar energy production. | Look at regional differences and global connections. | Learn why efficiency and storage options are the key to the future. | Perfect for anyone who wants to better understand sustainable energy and technology! [...]

▶️ more about it here
▶️ Humanoid robots in comparison: Tesla Optimus, Boston Dynamics Atlas, Agility Robotics Digit and Unitree G1
Discover the future of humanoid robots! | Comparison: Tesla Optimus, Boston Dynamics Atlas, Agility Robotics Digit & Unitree G1 | Innovative technologies at a glance – each robot with unique abilities! | Progress: From AI-driven precision to human agility. | | Application: Industry, logistics, and everyday life – which vision follows which model? | Potential: How will these developments influence our society of tomorrow? | Design highlights: Futuristic designs for functionality and aesthetics. | | Technology in detail: Powerful sensors & dynamic movement control. | Analysis: Which robot sets new standards in robotics? | Future trends: Where is the development of humanoid machines headed? [...]

▶️ more about it here

▶️ Optimus Roboticus Humaniformis - From Sci-Fi to Reality: The impressive abilities of Tesla's Optimus
Optimus Roboticus Humaniformis: Tesla's revolutionary humanoid robot! | Future Now: How Tesla's Optimus Makes Sci-Fi Technologies Come True. | | Impressive capabilities: From automation to AI-driven precision. | A step into the future: man and machine united like never before. | Sustainability in focus: Tesla's vision for a better world. | ‍ | Perfect for industry and everyday life: amazing possible uses. | Innovative design: functionality meets aesthetics. | Experience progress: Optimus as a pioneer of modern technology. | Tesla's Masterpiece: A Turning Point in Robot Development. | The Dream of the 21st Century: The Fusion of Sci-Fi and Reality! [...]

▶️ more about it here
▶️ Different industry, but I still celebrate this effective visibility: 25 million visual contacts - which is worth a message to me here
25 million visual contacts – a milestone that has an impact! | Effective visibility – because data and reach make the difference. | Successful regardless of the industry – that shows true expertise! | Wide reach – visible on all relevant channels. | Creative strategies – for maximum performance and sustainable success. | Innovative approaches – beyond industry boundaries. | | Tried-and-tested methodology – because trust in numbers counts. | Pure motivation – to prove yourself again and again! | Celebrate Success – because success can also be celebrated! [...]

▶️ more about it here

▶️ In 2025, smart re-manufacturing and circular economy will be a topic in manufacturing alongside AI and robotics to combat the shortage of skilled workers
Circular economy: Sustainability in the focus of tomorrow's manufacturing. | Robotics & AI: Use of smart technologies to optimize processes. | Smart Re-Manufacturing: Reuse resources efficiently. | ‍ | Automation: Solutions for the shortage of skilled workers in industry. | Sustainable production: Promote environmentally friendly manufacturing approaches. | Innovation 2025: Industry developments are transforming manufacturing. | Technology integration: synergies between AI, robotics and recycling. | Competitive advantage: Future-proof strategies through smart production. | Closing the skills gap: automation as a key technology. | Future vision: Progress through sustainable and intelligent solutions. [...]

▶️ more about it here
▶️ Data and key figures: The common language of logistics and marketing (including SEO) – measurability as the key to success
Logistics & Marketing: Unbeatable together when numbers speak! | Measurability – the basis for well-founded decisions. | SEO & KPIs: Key tools for success in the digital world. | Data analysis as the heart of modern strategies. | Targeted optimization based on precise key figures. | Connecting departments through a common data language. | Increase efficiency, from supply chain to conversion rate. | Optimize processes for long-term corporate success. | Use synergies to secure competitive advantages. | The future belongs to data-driven decisions! [...]

▶️ more about it here

▶️ Learning from logistics: The transformative power of precise data in digital marketing - If you don't measure, you can't manage
Learn from logistics: Accurate data is the key to remaining successful in digital marketing. | If you don't measure, you can't manage: Without the right database, success is left to chance. | Data-based insights increase the efficiency of your campaigns. | Precision makes it possible to make better decisions faster. | Targeted digital marketing is based on a strong data strategy. | Save time and resources with data-driven solutions. | The value of clear KPIs: Better insights and flexible action. | Optimize customer journeys through thoughtful data analysis. | How logistics strategies can revolutionize digital marketing. | Become data-driven and overtake your competitors! [...]

▶️ more about it here
▶️ The first steps in logistics management as a logistics manager: How you can shine with key performance indicators as a newcomer
Efficient overview: Get to know the most important basics of logistics management. | Understanding KPIs: How to effectively evaluate and use key performance indicators. | Optimize processes: manage delivery, storage and transport efficiently. | | Save time: Smart strategies to improve workflows. | Practical tips: Innovative approaches for beginners that can be implemented immediately. | Measure success: Document your progress with powerful KPIs. | Team leadership: How to build trust and team spirit in your department. | | Tools & Technology: Which digital tools make your work easier. | Avoid mistakes: Recognize and avoid common beginner mistakes. | Get started: step by step to success as a new logistics manager! [...]

▶️ more about it here

▶️ Poland's dynamic development in the field of solar energy: 1,500 construction projects or 19 GW of new solar projects in the planning stage
Poland's impressive progress in solar energy technology. | Planned 19 GW of new solar projects show the growth potential. | | 1,500 construction projects mark a milestone in green energy. | Sustainability at the heart of Poland's energy transition. | Investments create new jobs and economic opportunities. | Poland as a pioneer in the European green transition. | Innovation and technology drive efficiency. | Renewable energies as the key to an environmentally friendly future. | Cooperation between government and business promotes development. | Key data underscores the strategic importance of solar energy. [...]

▶️ more about it here
▶️ Video AI with Sora: OpenAI's answer to the future of visual content - A breakthrough in AI-driven video creation
Revolutionary Video AI with Sora: Dive into the world of AI-powered video creation! | Innovative technology: Discover how Sora is shaping the future of visual content. | AI Power: OpenAI's latest advancement for impressive videos. | | Seamless automation: Create videos in just a few clicks – faster and smarter. | Creative Freedom: Let your imagination run wild with endless possibilities! | Global reach: Optimize content for an international audience. | Increase efficiency: Save time and costs in video production. | Precision: Smart adjustments to individual needs and target groups. | Industry change: Sora is revolutionizing film and content creation. | Ready for the future: Use tomorrow’s technologies now! [...]

▶️ more about it here

▶️ Potential unused? New opportunities for solar power owners, especially in winter: Why Germany's energy storage systems could do more
Use potential: Find out how unused solar energy can be used optimally. | | Solar power in winter: You can also benefit from solar power in the dark season. | Optimize energy storage: Germany's energy storage has more potential than is currently being used. | New technologies: Innovative approaches for efficient energy storage. | | Opportunities in Germany: How solar system owners can benefit now. | For every household: Maximize energy efficiency in your home. | Reduce costs: Reduce your energy costs through better use of storage solutions. | Strengthen sustainability: More independence and environmentally friendly energy supply. | | Practical tips: What you can do now to make better use of your solar power. | Securing the future: Discover new possibilities for your energy supply! [...]

▶️ more about it here
▶️ Are baseload power plants necessary in relation to renewable energies?
Are baseload power plants still up to date? | What role do they play in times of renewable energies? | How do baseload power plants influence the energy transition? | Do we really need them for a stable power supply? | The difference between old and new energy infrastructure. | | Can solar and wind power replace baseload power plants? | What alternatives are there through storage technologies? | | The transition from fossil fuels to renewables - without blackouts? | The importance of modern technology for sustainable energy. | Discover what the future of energy supply looks like! [...]

▶️ more about it here

▶️ Comparison: Base load power plants vs. peak load power plants
Embarrassing: Moral apostle Germany slips from 13th to 16th place in the environmental ranking - despite Green ministers in key positions - Image: Xpert.Digital | Embarrassing: Germany loses important places in the environmental ranking. | The country slipped from 13th place to 16th place – a significant step backwards. | This despite Green ministers in central political offices. | | Climate protection role model? None! Germany is struggling with stagnating progress. | Promises and reality continue to diverge. | Industrial priorities appear to carry more weight than environmental goals. | International pioneering role? It's dwindling more and more. | Experts demand: clear actions are needed instead of empty words. | Can we be more ambitious and effective in the future? | There is a lot at stake – when will Germany draw conclusions? [...]

▶️ more about it here
▶️ Avoid international sales mistakes – project business is relationship business
Recognize misunderstandings – avoid typical mistakes in international sales! | Consider cultural differences – Every culture has its own rules. | Maintain relationships – project business thrives on trust and long-term partnerships. | Optimize strategy – achieve success with the right planning. | | Offer individual solutions – Show your customers that they are the focus. | Improve communication – clarity and transparency work wonders. | Understand local conditions – regional characteristics influence success. | Show patience – good relationships take time. | Set long-term goals – build sustainable business models. | Securing international success – your key to global growth! [...]

▶️ more about it here

▶️ What mistakes sales must avoid and why sales figures alone in the manufacturing industry are not enough
Wrong priorities when it comes to sales figures: Why focusing only on numbers is dangerous. | Lack of target group knowledge: How a lack of understanding of customer needs is harmful. | Ignoring market trends: opportunity or stumbling block? Importance of customization. | Incorrect communication: How internal and external misunderstandings paralyze sales. | No flexibility: Why rigid strategies often lead to a dead end. | Lack of teamwork: Why sales and production have to go hand in hand. | | Avoid overproduction: How inefficient planning eats up time and money. | Lack of feedback management: Opportunities for improvement remain unused. | Innovation backlog: Why sales should not promote standard solutions. | Short-term thinking: Focus on sustainable strategies for long-term success. [...]

▶️ more about it here

Yearly archive: 2024

▶️ Rethink Robotics: Reacher Cobots – The future of automation with a load capacity of up to 30 kg

▶️ Samsung and Google announce “Project Moohan” mixed reality headset to compete with Apple’s Vision Pro

▶️ Global solar power - From niche product to driver of the energy transition - How innovations made solar energy affordable

▶️ Global solar energy production to 2023 - Difference between cumulative solar capacity and solar energy production

▶️ Humanoid robots in comparison: Tesla Optimus, Boston Dynamics Atlas, Agility Robotics Digit and Unitree G1

▶️ Optimus Roboticus Humaniformis - From Sci-Fi to Reality: The impressive abilities of Tesla's Optimus

▶️ In 2025, smart re-manufacturing and circular economy will be a topic in manufacturing alongside AI and robotics to combat the shortage of skilled workers

▶️ Data and key figures: The common language of logistics and marketing (including SEO) – measurability as the key to success

▶️ Learning from logistics: The transformative power of precise data in digital marketing - If you don't measure, you can't manage

▶️ The first steps in logistics management as a logistics manager: How you can shine with key performance indicators as a newcomer

▶️ Poland's dynamic development in the field of solar energy: 1,500 construction projects or 19 GW of new solar projects in the planning stage

▶️ Video AI with Sora: OpenAI's answer to the future of visual content - A breakthrough in AI-driven video creation

▶️ Potential unused? New opportunities for solar power owners, especially in winter: Why Germany's energy storage systems could do more

▶️ Are baseload power plants necessary in relation to renewable energies?

▶️ Comparison: Base load power plants vs. peak load power plants

▶️ Avoid international sales mistakes – project business is relationship business

▶️ What mistakes sales must avoid and why sales figures alone in the manufacturing industry are not enough

Connect with me:

CATEGORIES