Ⓧ 👩‍🏫 🔍 The expansion and further development of SEO: Semantic search engine optimization (SSO) 🌐🔍 The future of digital marketing 🚀✨

Yearly archive: 2024

▶️ The expansion and further development of SEO: Semantic search engine optimization (SSO) - The future of digital marketing
Expansion & further development of SEO | Focus on Semantic Search Engine Optimization (SSO) | Future of Digital Marketing | Better search results through context and meaning | Optimization for advanced search engines | Artificial Intelligence in SEO | Innovative marketing for better visibility | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Beware of the trap: Digitalization is not a playground - ads, DTC sales and the harsh reality of performance marketing
| Beware of the trap: risks of digitalization | Performance marketing in focus | | Challenges of DTC Sales | Ad blockers and user behavior | What marketing can learn from users | Critical analysis of digital advertising strategies | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ SWR at Gamescom 2024 with GreenGuardiansVR: Virtual reality experiment on the climate emergency for Generation Z with Green Guardians VR
SWR at Gamescom 2024 | | GreenGuardiansVR 🆘 Virtual Reality Experiment | Climate emergency addressed | Target group: Generation Z | Green Guardians VR | Gamescom 2024 | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Sales & Marketing Learnings: About the addiction to performance marketing – when “Nike” lost its lead with inefficient online advertising
B2C brand communication is being redefined | Deniz Aytekin - Famous Bundesliga referee | Aytekin acts as an official Husqvarna brand ambassador | | Husqvarna: Leader in Garden Products & Outdoor Equipment | Exemplary partnership shows innovative communication strategies | Goal: Authentic connection with sports and garden fans | Strengthening brand trust through genuine product endorsement | Influential commitment to effective and sustainable garden design % % [...]

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▶️ Transformation in logistics & intralogistics: With hyperautomation and robotics – AMRs, classic standard and industrial robots
Transformation in logistics intralogistics innovations | Use of hyperautomation | State-of-the-art robotics technologies | Autonomous Mobile Robots (AMRs) | Classic industrial robots | Increased efficiency and flexibility | Future of logistics | | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Space optimization in the warehouse: When should the warehouse and logistics be automated and digitalized?
Space optimization in the warehouse | Right time for automation & digitalization | Advantages of automated logistics | Increasing efficiency through digital processes | Tips & Best Practices | Improved inventory management & cost reduction | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Education offensive for more AI competence in Germany – “We don’t have a problem with skilled workers, we have a problem with training!”
Education offensive for AI competence | | Focus on Germany | Improving training | Promotion of skilled workers | | "Not a skilled worker problem, but a training problem!" | Education & technology combined | Securing the future through knowledge | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Change in retail with AI: For 26%, AI is a trend that will pass - for 56%, AI is crucial to competition and only 4% use AI
AI in Retail: An Overview | 26%: AI as a passing trend | 56%: AI as competitively decisive | | 4%: Current AI use | Technological revolution in retail | Efficiency and competitive advantages through AI | Future of trading with artificial intelligence | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ The future of retail / Survey: Digital, hybrid and with artificial intelligence – VCommerce meets traditional store visits
| The Future of Commerce | Digital, Hybrid and AI | Artificial Intelligence in Retail | VCommerce meets traditional store visit | Survey and Opinions | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Housing crisis 2024: Housing in crisis - How is housing construction developing in Germany?
| Housing crisis 2024: Housing in crisis | Decrease in building permits: -24% compared to 2022 | Period: January to May 2023 | | Drastic comparison to 2020: -42% | Impact on low-income households and tenants in large cities | How is housing construction developing in Germany? | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Amazon and AES with the AI robot Maximo for solar module installation - solar park in half the time & counteract the shortage of skilled workers
Amazon & AES: AI robot Maximo for solar module installation | Efficient solar park in half the time | ‍ | | Counteracting the shortage of skilled workers | Innovation & sustainability combined | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ How does Augmented / Automated Search Optimization (ASO) work with the SearchGPT search engine? Is this like SEO on Google?
How does Augmented / Automated Search Optimization (ASO) work with the SearchGPT search engine? | Use of AI and machine learning | | Focus on informative content instead of manual keyword integration | | Difference to classic SEO on Google | Relevance and quality through usefulness and precision of the information | Comparing ASO and SEO: Techniques, Algorithms and Content | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Nonfood retailers investing in digital solutions – Why artificial intelligence is still in the starting blocks here – B2B AI solutions at 95%
| Nonfood retailers invest in digital transformation | Artificial intelligence still at the beginning of integration | 95% of B2B AI solutions still incompletely implemented | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Artificial Intelligence – The key to successful integration: Building interdisciplinary AI competence teams instead of isolated AI experts
Innovative approaches to AI integration | Building interdisciplinary AI competence teams | Success booster through collaborative knowledge | Less isolated experts, more teamwork | Artificial intelligence in focus | Successful business strategies through AI | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ The acceptance of the introduction of new technologies such as AI, extended & augmented reality and how this can be promoted
Acceptance of new technologies | Introducing AI and AR | Understanding Extended Reality | Promoting technology adoption | Share success strategies | Future-oriented technology solutions | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Industrial focus and growth potential of AI startups in Germany
Industrial focus: Emerging AI startups in Germany | Growth Potential: Analysis of Business Opportunities and Market Trends | Innovation: Technological advances and their applications | Investment Opportunities: Opportunities for Investors and Venture Capitalists | | Germany: Strong location in international comparison | Artificial intelligence: developments and areas of application in industry | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ The cold chain industry: challenges, opportunities and new developments in logistics and intralogistics
Essential for the food supply Perishable goods: dairy products, frozen foods, fresh produce | Precise temperature control and inventory management | | | Opportunities for innovation and efficiency improvements | Challenges: manual processes, shortage of skilled workers | | Approaches to solutions: automation and digitalization | | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Construction, heat pump and photovoltaic market slump - The political image damage - An overall analysis of the causes
| Slump in the construction, heat pump and photovoltaics market | In-depth root cause analysis | Political consequences and damage to image | Economic Impacts and Trends | Perspectives and future prospects | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Housing costs, additional housing costs, rising costs and no end - the future of living in the cost spiral - with PDF download
| | Housing costs & additional living costs | Increasing costs without end | The future of living in the price spiral | Includes PDF download | | | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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▶️ Augmented / Automated Search Marketing (ASM) – The birth of a new search technology from OpenAI with SearchGPT
Revolutionary search technology | Augmented/Automated Search Marketing (ASM) | Developed by OpenAI | SearchGPT integrated | New era in search engine marketing | More efficient search results | | Xpert.Digital Business Development | | Planning, consulting & implementation | | Project management | | PR / Marketing / Sales | | [...]

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Yearly archive: 2024

▶️ SWR at Gamescom 2024 with GreenGuardiansVR: Virtual reality experiment on the climate emergency for Generation Z with Green Guardians VR

▶️ Transformation in logistics & intralogistics: With hyperautomation and robotics – AMRs, classic standard and industrial robots

▶️ Space optimization in the warehouse: When should the warehouse and logistics be automated and digitalized?

▶️ Education offensive for more AI competence in Germany – “We don’t have a problem with skilled workers, we have a problem with training!”

▶️ Change in retail with AI: For 26%, AI is a trend that will pass - for 56%, AI is crucial to competition and only 4% use AI

▶️ The future of retail / Survey: Digital, hybrid and with artificial intelligence – VCommerce meets traditional store visits

▶️ Housing crisis 2024: Housing in crisis - How is housing construction developing in Germany?

▶️ Amazon and AES with the AI robot Maximo for solar module installation - solar park in half the time & counteract the shortage of skilled workers

▶️ Nonfood retailers investing in digital solutions – Why artificial intelligence is still in the starting blocks here – B2B AI solutions at 95%

▶️ Artificial Intelligence – The key to successful integration: Building interdisciplinary AI competence teams instead of isolated AI experts

▶️ The acceptance of the introduction of new technologies such as AI, extended & augmented reality and how this can be promoted

▶️ Industrial focus and growth potential of AI startups in Germany

▶️ The cold chain industry: challenges, opportunities and new developments in logistics and intralogistics

▶️ Construction, heat pump and photovoltaic market slump - The political image damage - An overall analysis of the causes

▶️ Housing costs, additional housing costs, rising costs and no end - the future of living in the cost spiral - with PDF download

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