XR Tech: rooom Metaverse – from Deutsche Telekom, BMW, Siemens, Bosch, Porsche, Vodafone, DHL to Zeiss not 'yet' profitable?

🚀 The hype about the Metaverse

The Metaverse is on everyone's lips. Whether in the gaming community, technology experts or large companies: everyone wants a piece of the pie. A special highlight is the German startup Rooom from Jena, which has just received a financial injection of 17 million euros.

🌐 Jena: The epicenter of the German Metaverse movement

It's not Silicon Valley, but Jena in Germany, where 3D technology is developed for companies like BMW and Deutsche Telekom. Rooom specializes in the creation of 3D content and thus captivates a third of all DAX companies. The company recently received 17 million euros in investment and already serves a third of all DAX-listed companies, including heavyweights such as BMW and Deutsche Telekom. But what is really behind this rapid rise?

🛠️ The Technology: 3D Software for the Metaverse

Rooom's 3D software enables companies to create cutting-edge digital content. The focus here is on the Metaverse, a virtual world formed by the collaboration and interaction of people. The software is not only powerful but also easy to use, meaning it can be used by a wide range of companies, from automotive to telecommunications.

💰 From the idea to financing: a rocky road

Despite its impressive clientele and innovative product, Rooom had difficulty finding investors. It took a total of one and a half years to complete the financing round. The Munich financial investor Marondo Capital led the round, with investments from TGFS and bm-t Beteiligungsmanagement Thüringen. During the long process, major corporations that were originally interested, such as Intel, Hitachi and Samsung, dropped out.

🎯 Goals and visions: More than just technology

In addition to further developing the software, Rooom also plans to expand to international markets. But that's not all: the company wants to become profitable and demonstrate the value of 3D technology in various fields of application.

🌐 The international market: visions and challenges

The 17 million euros will primarily flow into internationalization and marketing. Rooom has already won prominent international customers such as Siemens, Bosch, Porsche, Vodafone, DHL and Zeiss. The market for Metaverse technology is global and growing rapidly, but competition is fierce. Some competitors have already filed for bankruptcy.

🚗 Use cases: Where is Rooom’s software used?

The versatility of the 3D software is reflected in the broad customer base. For example, BMW could create virtual showrooms, while Deutsche Telekom could use the software for training or conferences. The use cases are almost endless, ranging from entertainment and education to industrial and healthcare.

📊 The economic significance: A blessing for Germany as a location

Rooom shows that German start-ups can be internationally competitive. A third of DAX companies, including industry leaders, rely on 3D technology from Jena. This strengthens Germany as a technology location and creates jobs in a future-oriented industry.

🤝 Partners and investors: A win-win situation

In addition to Marondo Capital, the Technologie Gründerfonds Sachsen (TGFS) and bm-t Beteiligungsmanagement Thüringen are also on board as investors. They see the potential of the technology and want to participate in Rooom's success.

👥 Other big names: Not just BMW and Telekom

Rooom's customers also include renowned companies such as Siemens, Bosch, Porsche, Vodafone, DHL and Zeiss. This diversity shows how versatile the software's applications can be.

📉 Start-up scene: A ray of hope in difficult times

At a time when many start-ups have to file for bankruptcy, Rooom is an exception. The successful financing round shows that innovation and quality can prevail.

🌟 A pioneer with a great future?

Rooom is an example of a successful, innovative company from Germany that is finding its way in the complex world of the Metaverse. With its broad applications and strong partnerships, it has everything it needs for a successful future.

📣 Similar topics

• 🌐 How the Metaverse is revolutionizing the economy
• 🚀 German startups in an international comparison
• 💰 Financing hurdles for startups: pitfalls and solutions
• 🎯 The role of 3D technology in industry
• 🤝 Investors and their role in startup financing
• 👥 Diversity of customers: A key to success
• 📉 Why do startups fail and what is Rooom doing right?
• 🌟 Successful German start-ups: who are they?
• 🌐 The future of the Metaverse and the role of Germany
• 🚗 How BMW uses Metaverse technology
• 💡 German start-ups: A look into the future
• 🛠️ Technology made in Germany: A success story
• 💰 Investing in German start-ups: opportunities and risks
• 📊 DAX companies: Who relies on which technology?
• 🌐 Rooom: A start-up that is changing the world
• 🚀 From start-up to success: Rooom’s journey
• 💡 What is the Metaverse and why is it important?
• 📊 The economic importance of the Metaverse for Germany

#️⃣ Hashtags: #Metaverse #GermanStartups #DAXCompanies #3DTechnology #InvestitionsInInnovation

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🗒️ Find the right Metaverse agency and planning office such as a consulting firm - search and search for top ten tips for consulting & planning

In the age of digitalization, where technologies such as Extended Reality (XR) and the Metaverse are constantly becoming more relevant, Xpert.Digital positions itself as an opinion leader and pioneer. With over 1,500 specialist articles, Xpert.Digital has established itself as a central point of contact for the industry.

🌌 Extended Reality (XR): The best of both worlds

Extended Reality is a collective term that includes virtual reality (VR), mixed reality (MR) and augmented reality (AR). Xpert.Digital is committed to creating immersive XR experiences that are both informative and entertaining.

• Interactive Experiences: XR allows users to immerse themselves in virtual worlds and interact with their surroundings in ways previously unimaginable.
• Education and Training: XR can be used for educational purposes to convey complex topics and concepts in an understandable and tangible way.
• Entertainment: Whether games, films or art – XR opens new horizons in digital entertainment.

🔮 Augmented Reality (AR): See the world through digital eyes

Augmented Reality, a particular focus of Xpert.Digital, makes it possible to integrate digital information or graphics into the real world. The possibilities are nearly unlimited.

• Marketing and Advertising: AR can be used to create interactive advertising campaigns that engage customers in a whole new way.
• Everyday help: From navigation apps that project the route directly onto the street to furniture apps that show what a new sofa would look like in the living room - AR makes it possible.

🌐 The Metaverse: The Next Big Thing

The Metaverse is a virtual world where people can interact through avatars and create shared experiences. Xpert.Digital recognizes the enormous potential of the Metaverse and is working to translate this potential into usable products and services.

• Social Interaction: The Metaverse offers the opportunity to connect with people from all over the world and share common experiences.
• Economy and trade: Virtual goods and services can be traded in the metaverse, which opens up completely new business models and sources of income.
• Creative Freedom: From building your own worlds to designing custom avatars, the Metaverse is a place of endless creative possibilities.

🚀 Xpert.Digital at the forefront of innovation

Xpert.Digital shows how a company can be at the forefront of the technological revolution. With their focus on XR, AR and the Metaverse, they are well positioned to shape and define the future of digital interaction.

More about it here:

• Experts in the Metaverse: Find the right partners

Who is Rooom? 🤔

Rooom is a German software startup from Jena that specializes in the development of 3D software for the Metaverse as well as virtual and augmented reality (VR/AR). Led by CEO Hans Elstner, the company recently secured growth capital of more than 17 million euros.

The financing landscape in the tech industry 📉

It seems as if the days of generous financing rounds for startups are over. Venture capitalists are acting more cautiously than ever before. In the first half of 2023, investments in young German growth companies fell by almost half compared to the previous year. But Rooom represents a notable exception.

The key to success: How did Rooom do it? 🗝️

Despite the general reluctance in the industry, Rooom was able to convince investors. A decisive factor was probably the impressive portfolio of well-known customers. From Siemens and BMW to Deutsche Telekom and Bosch. Rooom has managed to establish itself as a reliable partner.

Versatile applications: More than just conference rooms 🏢

Rooom doesn't just offer virtual meeting rooms. For example, the company enables the furniture retailer Porta to virtually display furniture in customers' own four walls. This allows customers to experience the products in a 3D environment before making a purchase decision.

The Metaverse Market: A Hype That Is Flattening Out? 📊

After an initial hype in 2021, market engagement around the Metaverse, AR and VR has waned. In the first half of 2023, only around two billion euros could be collected. Rooom CEO Hans Elstner speaks of “tense times,” but the company remains optimistic.

Marketing and internationalization: where does the capital flow? 💸

The secured 17 million euros will be invested primarily in marketing and the further internationalization of the platform. The aim is to make Rooom's services known worldwide and to open up new markets.

The role of the consultants: Bryan, Garnier & Co 🤵

Bryan, Garnier & Co, an investment bank, advised Rooom in the latest financing round. The bank's expertise may have played a key role in the successful capital raising.

What's next for Rooom? 🌠

With the fresh capital and growing customer base, Rooom has a promising future ahead of it. It remains to be seen how the company will meet the challenges of a changing industry.

📣 Similar topics

• 🌐 Rooom and the Metaverse: An Introduction
• 📈 Trends in startup financing 2023
• 🛋️ Virtual furniture buying experiences
• 🚗 Rooom and the automotive industry
• 📉 Why the Metaverse hype is fading
• 📊 Market analysis: AR, VR and the Metaverse
• 💡 Why is Rooom successful despite shrinking investments?
• 🌏 Rooom's plans for internationalization
• 💼 The role of investment banks in startup financing
• 📝 What's next for Rooom?

#️⃣ Hashtags: #Rooom #Metaverse #StartupFinancing #VirtualReality #AugmentedReality

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🌐 The exciting world of the Metaverse and augmented reality

The technologies of the Metaverse, augmented reality (AR) and virtual reality (VR) have become more and more the focus of investors in recent years. The industry experienced a real boom, especially between 2021 and 2022. Around 25 billion euros of capital were raised in almost 4,000 individual transactions. This illustrates the enormous attention and huge financial opportunities in this segment.

📈 The rise and (preliminary) fall of investing in Metaverse and AR/VR

Research by Bryan, Garnier & Co reveals that technology companies in the metaverse and augmented reality (AR) and virtual reality (VR) sectors have been in high demand in recent years. In almost 4,000 individual transactions between 2021 and 2022, these companies raised a total of around 25 billion euros in capital. Surprisingly, the analysis shows that the number of transactions has decreased significantly since the end of 2022. In the first half of 2023, investments only amounted to around 2 billion euros in 542 transactions.

💸 Current developments in the investment sector

But as a current analysis by Bryan, Garnier & Co shows, this hype has died down somewhat recently. In the first half of 2023, companies in this sector were only able to generate around 2 billion euros through 542 transactions. Despite the decreased interest, there is a solid core of companies like rooom that have been able to assert themselves and whose technologies are already being used on a large scale.

🤳 Smartphone-controlled virtuality: A game changer?

Hans Elstner and his team have developed a revolutionary technology for creating 3D content. This technology allows users to effortlessly enter virtual worlds and explore various 3D objects using only their smartphones, without the need for special apps or VR glasses.

🌐 Real-world applications of metaverse technologies

In addition to entertainment, these technologies can also find application in practical areas such as medicine, education, and even the manufacturing industry.

🤝 Partnerships and collaborations

Some big names, including Siemens, BMW and Deutsche Telekom, have already partnered with rooom and other companies in this area. This illustrates the growing acceptance of these technologies in various sectors of the economy.

📚 Science and Healthcare: New Horizons

In addition to the entertainment industry, VR, AR and MR are also becoming increasingly important in medicine. For example, these technologies are used in surgery to achieve better results[ 3].

📉 Future challenges and opportunities

However, the industry faces challenges such as data protection and integration into existing systems. But despite these hurdles, interest in Metaverse, AR and VR remains and continues to offer enormous potential for innovative start-ups.

📉 Why the hype dies down, but the market remains

Sebastian Schirl, managing director at Bryan, Garnier & Co, notes that initial enthusiasm for the Metaverse has waned. Nonetheless, the market for virtual experiences remains. Many start-ups in this area are still in the development phase, while companies like rooom have already achieved commercial success.

📣 Similar topics

• 🚀 The Rise of the Metaverse: A Look into the Future
• 🤳 Augmented Reality: More than just a toy
• 🏦 Investing in technology start-ups: risks and opportunities
• 💡 Innovative applications of AR and VR in medicine
• 🌐 How the Metaverse is changing the way we work
• 📱 Mobile technologies: The revolution in user experience
• 📉 The influence of economic cycles on technology investments
• 🤖 AI and Metaverse: A powerful combination
• 🤝 Corporate Partnerships in the Metaverse Industry
• 🛡 Privacy and Ethics in the Metaverse
• 📱 Smartphone as a gateway to the metaverse
• 📉 Why are investments in Metaverse companies declining?
• 🌍 Global companies are jumping on the Metaverse bandwagon
• 🎮 Gaming and Metaverse: An inseparable relationship
• 💼 The commercial future of the Metaverse
• 📚 Use of VR and AR in education
• 💉 Medical applications of VR and AR
• 👶 Start-ups in the Metaverse: Who are the newcomers?
• 🛒 Virtual Shopping: The Next Big Thing?
• 🤝 Networking in the Metaverse: The future of business meetings

#️⃣ Hashtags: #Metaverse #AugmentedReality #VirtualReality #TechInvestments #Innovation

🚀 From hype to reality

The initial enthusiasm for the Metaverse may have waned a bit, but the market for virtual experiences is still alive and well. Numerous companies are exploring this new territory, although many of them are still in the development phase. Only a handful of companies have achieved major commercial success with technologies such as WebAR, WebXR and the Metaverse itself.

🛒 VCommerce Metaverse: The next generation of online shopping

One of the most interesting application areas is the VCommerce Metaverse area. Imagine being able to stroll through virtual stores, view products in 3D, and even interact with other customers without having to leave home. This scenario is no longer a dream of the future, but is made possible by advanced XR technologies.

🏭 Industrial Metaverse: Revolution in the industrial sector

The metaverse also offers unimagined possibilities in the industrial sector. By applying XR technologies, complicated machines can be simulated and tested virtually before being used in reality. This not only saves time but also costs.

🎮 Consumer Metaverse: Next level entertainment

For end consumers, the Metaverse opens up whole new worlds of entertainment. From real-life social networks to incredibly immersive video games, the boundaries seem endless.

🌍 WebAR and WebXR: The technologies behind the Metaverse

WebAR and WebXR are the key technologies that enable the Metaverse and its numerous application areas. These technologies are constantly being developed and improved through AI, machine learning and sensor technology.

🛠️ Challenges and future prospects

Despite the rapid progress, there are still many challenges to overcome. Data security issues, technical limitations and the need to develop standard protocols are just some of the obstacles on the way to fully establishing the Metaverse.

📣 Similar topics

• 🌐 How will the Metaverse shape our future?
• 🛒 VCommerce: The Future of Online Shopping in the Metaverse
• 🏭 Industry 4.0 meets the Metaverse
• 🎮 Gaming in the Metaverse: The next level of immersion
• 🌍 WebAR and WebXR: technologies of the future
• 🛠️ Challenges in the Metaverse: What lies ahead?
• 🤖 AI and machine learning in the metaverse
• 🌐 Social Media in the Metaverse: A New Era of Communication
• 📊 Economic aspects of the Metaverse
• 🔒 Data security in the Metaverse: How secure is our data?

#️⃣ Hashtags: #Metaverse #VCommerce #IndustrialMetaverse #WebAR #WebXR

Xpert.Digital - Pioneer Business Development

If you have any questions, further information or need advice on the topic of Consumer Metaverse or Metaverse in general, please feel free to contact me at any time.

Konrad Wolfenstein

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