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No data security: Virtual Showrooms & Co. – What most people have forgotten and what you can do about it


Konrad Wolfenstein - Brand Ambassador - Industry InfluencerOnline contact (Konrad Wolfenstein)

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Published on: February 16, 2022 / update from: March 14, 2022 - Author: Konrad Wolfenstein

The best data security is of no use if your virtual showroom or 3D product presentation provides the competition with all the information free of charge

The best data security is of no use if your virtual showroom or 3D product presentation provides the competition with all the information free of charge - Image: Xpert.Digital

The best data security is of no use if your virtual showroom or 3D product presentation provides the competition with all the information free of charge

Data security means protecting digital data. This hasn't just been a big issue since yesterday, especially in Europe.

While data protection is currently the focus and plays an important role primarily for marketing and sales, data security has so far been more of a task for IT.

In the future, sales and marketing will also have to increasingly concern themselves with the issue of data security, especially when it comes to the 3D models of their products.

Because data protection is about the handling of personal data, data security is about the general protection of data, regardless of whether personal data is affected or not.

  • Data protection: To what extent customer-related data may be used and processed.
  • Data security: Protection of customer data, company data or product data.

The product data also includes the 3D models, which have been used online and offline and over the Internet for a long time. The risk of competition gaining access to this data and thus internal company know-how is greatest here.

Once the 3D models of the products have been approved within the company, there is no turning back. Marketing and sales don't know any better and so inexperiencedly make highly sensitive company and product data available over the Internet, without any further thought about the issue of data security. It is approved by the company.

Survey on the existence of security concepts for cloud application scenarios

The much touted data security for cloud applications via cloud platforms is also deceptive. If data is released for marketing and sales to reach new potential customers, even the best security concept is of no use.

Survey: Security concepts for cloud application scenarios

Survey: Security concepts for cloud application scenarios – Image: Xpert.Digital

In a survey, 77 percent of cloud users stated that their company has specific security concepts (defined security requirements and measures) for individual cloud use cases.

This question was asked in the survey in the following wording: "Are there any specific security concepts for your individual cloud application scenarios in which security requirements and security measures are defined for the respective application?"

Does your company have specific security concepts for your individual cloud application scenarios?

Yes: 77%

No: 20%

Don't know / No information: 4%

 

Oops, missed the webinar? You can watch the webinar recording again at your leisure in the following link.

You can request the complete PDF for the webinar “Data Security in Digital Sales” using the contact form below. The PDF is of course free.

Webinar recording: “Data security in digital sales”

 

How customer contact and data security still work

More and more companies are using 3D models for impressive digital marketing and sales. The question that should be asked sooner or later: How do you ensure that highly sensitive product data does not reach third parties?

In a webinar from Vuframe, the terms that are often incorrectly used as a synonym for data security are clarified and at the same time show which criteria you must pay attention to in order to protect your data.

Click here for the webinar “Data Security in Digital Sales”

What to expect in this webinar:

  • Possible uses of 3D models in digital sales
  • Live demo: Visualization of a CAD model in 3D
  • Ensuring data security through the Vuframe platform
  • Best practice examples

Moderator: Andreas Zeitler, founder and managing director of Vuframe GmbH

Data security in digital sales

Data security in digital sales – Image: Vuframe

 

Our XR – Extended Reality library offers you a versatile overview of the topic. Here you will find relevant statistics on sales forecasts and user surveys. Here you have quick access to important quantitative facts on the subject of Extended (Xtended), Augmented, Mixed and Virtual Reality.

XR - Extended Reality - PDF for download

Extended Reality (XR) PDF Library - What you need to know

Extended Reality (XR) PDF Library – What you need to know – Image: Gorodenkoff|Shutterstock.com

Xtended Reality (XR) PDF overview

Xtended Reality (XR) PDF Overview – Image: Xpert.Digital

Write to me

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Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus

 

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