When Germany is in the social network – When Germany is in the social network

Published on: January 17, 2019 / update from: January 17, 2019 - Author: Konrad Wolfenstein

When and how long do Germans use social networks? Statista analysts investigated these questions in the 2019 Social Media Advertising study. Accordingly, two thirds of those surveyed said that there is no specific day on which they spend a lot of time on Facebook etc. The number of users peaks in the evening hours (6:00 p.m. to midnight). In contrast, comparatively few people are online in the morning and at night. 23 percent of those surveyed spend less than 30 minutes on the social network at a time. The proportion of intensive users (three hours or more) is 13 percent.

When and for how long do Germans use social networks? These were the questions that Statista's analysts investigated in the study Social Media Advertising 2019. According to the study, two thirds of respondents say that they don't give a particular day on which they spend a lot of time on Facebook and the like. The number of users reaches its peak in the evening hours (6:00 p.m. to midnight). By contrast, comparatively few people are online in the morning and at night. 23 percent of respondents spend less than 30 minutes at a time on the social network. The proportion of intensive users (three hours or more) is 13 percent.

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