High-tech production with virtual reality up close: Exclusive and interactive insights with the GEMÜ Virtual Factory Tour | Virtual customer experiences
Published on: November 24, 2023 / Update from: November 24, 2023 - Author: Konrad Wolfenstein
🌐 Virtual Reality: A portal to the digital industrial world
🏭 Virtual factory tours as a marketing and training tool
Today, virtual reality technology opens up windows to virtual worlds that allow us to recreate almost any environment without having to leave our location. This is a growing trend, particularly in the industrial world, as companies increasingly discover the potential that virtual tours offer for their marketing and training purposes. A striking example of this is the GEMÜ Group's Virtual Factory Tour, which provides exclusive insights into the diverse world of valve, measuring and control systems.
👁️ Insight into the world of production using VR
GEMÜ, the world market leader in the development and production of solutions for sterile processes, uses virtual reality to offer customers and interested parties a unique experience: a digital tour of their modern production facilities. The journey begins at the virtual goods receipt, leads through the quality-assured production processes, past progressively designed assembly stations, to the fully automated logistics that are responsible for the final shipping of the products.
💡 Interactive learning and promoting understanding
The tour is designed to be interactive. This enables a deep understanding of the complex processes behind the production of high-quality valves. It is a learning experience that would be difficult to achieve in a traditional physical tour. The fact that GEMÜ uses such advanced technologies for customer experiences is an example of their commitment to integrating innovation not only into products, but also into customer experiences.
🌍 Global insights and virtual tour expansion
Virtual visits are offered to the stainless steel production in Ingelfingen-Criesbach, the assembly in the GEMÜ production and logistics center and the clean room production in Emmen, Switzerland. The Virtual Factory Tour is not static, but is constantly being expanded to integrate new locations and production processes into the digital offering. In the future, immersive experiences could also be made possible at the international production sites in France, China, Brazil and the USA.
👨👩👧👦 Family business with vision and tradition
There is an impressive story behind this innovative company: Founded in 1964, the Müller family is now leading this independent group of companies in the second generation with a clear commitment to quality, sustainability and innovation. Today they employ over 2,400 people worldwide and achieved a remarkable turnover of over 530 million euros in 2022.
🔗 Global network and customer-oriented production
GEMÜ's production is distributed globally in order to ensure customer proximity and at the same time create synergies through internationally networked production processes. The six production locations make a significant contribution to vertical integration, while 27 subsidiaries ensure efficient, global sales and a network of trading partners ensures a presence in more than 50 countries.
🔍 Customer trust and brand strengthening through VR
This global dimension illustrates that GEMÜ is not only at the forefront when it comes to product innovation, but also maintains outstanding logistical performance and a customer-oriented service culture. The Virtual Factory Tour is a reflection of this philosophy: the use of virtual reality creates transparency, strengthens customer trust and promotes the brand image.
🚀 Future of digitalization in industry
In a larger context, GEMÜ's Virtual Factory Tour is a paradigmatic case of how digitalization and innovative technologies can be used to break down the boundaries between companies and customers. It's a pioneering way to strengthen relationships with customers and partners by virtually taking them to places that might not be accessible physically. This not only improves the customer experience, but also serves as an educational tool, upskills the workforce and attracts potential new employees and business partners.
📈 Industry transformation through virtual reality
The application of such technologies shows the direction in which the industry could develop: virtual realities will become part of our daily work and communication, allowing us to explore new places, promote collaboration and enhance educational experiences, without the confines of our office or living room To exceed. For companies like GEMÜ, this means opening their doors to the world and creating inviting, immersive experiences that would otherwise be unattainable. GEMÜ's Virtual Factory Tour is a fascinating example of the power of technology and its ability to transform industry and business.
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#️⃣ Hashtags: #VirtualReality #Industrie4.0 #DigitalInnovation #CustomerExperience #GEMÜ
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