V-Commerce: Google Shopping with Augmented / Virtual Reality and Artificial Intelligence is coming – virtual fitting

🌐 Digitalization has fundamentally changed the shopping experience in recent years, and now a new revolution is imminent: Google recently announced the expansion of its virtual try-on tool, which combines augmented reality (AR) and artificial intelligence (AI). Taking online shopping to a whole new level. This innovative tool promises to fundamentally improve online shopping for both customers and retailers.

🧥 How the virtual fitting works

Google Virtual Try-On is a sophisticated tool based on advanced technologies that allows you to virtually try on clothes online. A combination of AI and AR is used, which enables an impressively realistic representation of the clothing items on virtual models of different body shapes. Thanks to a special diffusion process, every pixel of the clothing shown is generated from scratch. This results in high-resolution, detailed images that give customers a very accurate picture of how the clothing would look on them.

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💻 Technology and representation

The basis of this technology is a revolutionary diffusion process that allows each image to be created from scratch. The result is extremely realistic views of garments that not only show the fabric structure and patterns in great detail, but also simulate the behavior of the materials. What's particularly impressive is that the tool also shows complicated details such as wrinkle formation, the stretch of the fabric and how it sits on different body shapes in real time.

The tool offers models in a range of sizes from XXS to XXXL, allowing users to see how a garment would look on different body types. This is particularly beneficial for people with non-standard body measurements, as they often have difficulty finding clothes that fit online. Visualizing in this level of detail helps to get a precise idea of ​​how a piece of clothing might fit on your figure without actually trying it on.

👗 The advantages for customers and dealers

The benefits of this innovative tool are obvious and affect both buyers and sellers.

1. Improved purchasing decisions

One of the biggest benefits for customers is the ability to make more informed purchasing decisions. Online shopping often offers limited opportunities to imagine how a garment will actually look or fit. Virtual try-on bridges this gap by giving shoppers a realistic preview of the garment. The tool simulates how clothing falls, stretches and sits on different body shapes. This results in customers making fewer inappropriate or disappointing purchases and therefore being more satisfied with their decisions.

2. Reducing the return rate

Returns have always been a problem in e-commerce. A majority of returned items in the fashion sector result from incorrect sizes or customer dissatisfaction after receiving the product. Virtual fitting significantly reduces the likelihood of bad purchases. Customers can see how the garment would look on them before purchasing, which could significantly reduce return rates. This is beneficial for both retailers and the environment, as fewer returns mean less packaging waste and transport costs.

3. Sustainability and environmental protection

In times of growing environmental awareness, sustainability is playing an increasingly important role. The virtual fitting tool makes an important contribution to reducing environmental impact. Since less clothing is returned, less transport is required, which reduces CO₂ emissions. In addition, reducing returns also significantly reduces packaging waste, as each returned package requires additional resources.

4. Expanded product range and greater reach

Another benefit for retailers is the ability to offer a wider range of products without having to worry about inventory or returns. Customers can now try on different garments virtually without having to physically stock them. This allows brands to expand their reach and make more products available to potential buyers.

📦 Implementation and availability

The virtual try-on rollout will be gradual and will be automatically enabled for all brands that have a shopping feed on Google. Among the first companies to benefit from this innovation are renowned brands such as Boden, Maje, Sandro, Simkhai and Staud. These brands use the try-on tool to provide their customers with an enhanced shopping experience and give them the opportunity to experience their products in a realistic way before making a purchasing decision.

The tool will be visible in Google Shopping products and ads. Products available for virtual try-on are marked with a special logo so customers can see at a glance which items of clothing they can try on virtually. This not only creates transparency, but also increases customer trust in the product and brand.

🤖 The role of augmented reality and artificial intelligence in e-commerce

The implementation of AR and AI in e-commerce is not just a gimmick, but a logical next step in the further development of online commerce. By combining these two technologies, the shopping experience is significantly improved. Augmented reality allows customers to see products in a realistic context, and artificial intelligence ensures that this representation is accurate and personalized.

The use of AI is particularly important because it allows the system to constantly improve. The AI ​​learns with every use and can therefore offer ever more accurate and realistic representations of the clothing. This not only increases the accuracy of the fitting, but also improves the personalization of the shopping experience as the AI ​​responds to customers' individual preferences and needs.

🛒 The future of online shopping

The expansion of Google's virtual try-on tool is just the beginning of a larger development that will revolutionize e-commerce. In the future, more and more retailers and brands are expected to adopt similar technologies to offer their customers a better and more immersive shopping experience. It's not just the fashion industry that will benefit from these innovations. Other sectors such as furniture, cosmetics or glasses will also increasingly rely on augmented reality and artificial intelligence to enable their customers to try out products virtually.

In particular, the trend towards personalized and tailor-made shopping experiences will continue to increase in the coming years. Consumers increasingly expect to be addressed individually and to have their personal preferences taken into account. Technologies like virtual try-on play a key role in meeting these expectations by offering shoppers the opportunity to experience products in a personalized context.

🔮 Introducing Google's virtual fitting

The introduction of Google's virtual fitting clearly shows that e-commerce is entering a new era. By combining augmented reality and artificial intelligence, online shopping not only becomes more realistic, but also more interactive and personalized. Customers benefit from better purchasing decisions, fewer returns and a more sustainable shopping experience, while retailers can present their products more efficiently and more broadly.

#️⃣ Hashtags: #AugmentedReality #ArtificialIntelligence #VirtualAnprobe #Sustainability #ECommerce

📣 Similar topics

• 🛒 V-Commerce: The future of online shopping with Google, augmented reality and artificial intelligence
• 👗 How the virtual fitting works
• 💡 Virtual fitting technology and presentation
• 🛍️ Benefits for customers and retailers
• 🚚 Reduction in the return rate through virtual fitting
• 🌍 Sustainability and environmental protection in e-commerce
• 📈 Expanded product range and greater reach
• 🔧 Implementation and availability of the tool
• 🧠 The role of augmented reality and artificial intelligence in e-commerce
• 🔮 The future of online shopping with V-Commerce

#️⃣ Hashtags: #AugmentedReality #ArtificialIntelligence #VirtualAnprobe #Sustainability #ECommerce

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🤖🔧 Google is introducing new AI-powered tools specifically aimed at helping merchants market their brand and products more effectively

These innovative tools offer retailers new ways to engage their customers in an immersive and interactive way. The most significant innovations include a new brand profile in Google Search, expanded generative AI functions in the Product Studio and innovative ad formats based on virtual experiences.

At a time when online trading is growing more and more, it is becoming increasingly important for dealers to stand out from the competition. Google recognized this and developed a number of tools that specifically aim to support dealers in presenting their brands and products in an appealing and targeted way. One of the central new features is the “brand profile in Google search”. This profile offers dealers the opportunity to make their brand more visible and at the same time provide customers with more information about the history, values ​​and products of the brand.

With this new brand profile, retailers can highlight their own brand identity and build a deeper connection with their customers. The advantage is that potential customers come across not only products in Google search, but also a comprehensive profile of the brand itself. This makes it possible to gain consumer trust and strengthen customer loyalty.

🎨 Product Studio: AI-powered creativity in your own brand style

Another important tool that Google has introduced is the expansion of the “Product Studios”. This is a platform that enables dealers to generate AI-based product images. The special thing about it is that these images can be created in your own brand style. The retailers are therefore in control of how their products are presented and can create impressive visual representations of their products by using the generative AI.

This feature not only helps increase creativity but also saves time and resources. Where previously complex photo shoots were necessary to create professional product images, AI now takes on a large part of this work. Retailers can quickly and easily try out different styles and scenarios for their product photos without having to hire an entire production team.

An example of this would be the ability to generate seasonal or theme-specific images without having to take new photos every time. Retailers can use AI to place their products in different environments or contexts, which is particularly beneficial for advertising campaigns.

🛒 AI-powered shopping experiences: Virtual try-on and immersive ads

The integration of “virtual try-on” (virtual fitting) in Google Shopping ads represents another great progress. This function enables customers, products, especially clothing and accessories, virtually try to try it out before you make a purchase. This not only increases interactivity and shopping experience, but also the willingness to buy customers.

Imagine being able to virtually try on a pair of shoes or sunglasses before finalizing the purchase. With this new feature, customers can get a much more realistic idea of ​​how a product looks on them and therefore make more informed purchasing decisions. This also reduces the likelihood of returns because customers can see how the product works on them before purchasing.

#️⃣ Hashtags: #ArtificialIntelligence #Onlinemarketing #VirtualFitting #Brand Profile #Product Videos

🎥 Short-form product videos: More dynamic in ads

Google is also expanding the ability for retailers to showcase their products in dynamic and engaging ads. With **AI-powered short-form product videos**, retailers can now easily create short, engaging videos that spotlight their products. These videos are specifically designed to quickly capture consumers' attention while conveying important information about the product.

At a time when video content is becoming increasingly important, this tool offers retailers a great opportunity to showcase their products on modern platforms such as YouTube, Instagram or TikTok. The short videos are ideal for capturing user interest and can be easily integrated into various digital marketing strategies.

🌟 Immersive ad formats: A new dimension of shopping

In addition to product videos, Google is offering new immersive ad formats that are revolutionizing the way customers experience products. These **immersive ads** leverage the latest advances in AI technology to provide customers with a shopping experience that goes far beyond traditional ads. Customers can navigate through products in an interactive environment, view them from all sides and even interact with them virtually.

Such experiences have the potential to significantly increase customer retention and conversion rates. By presenting the products in this innovative way, customers feel more involved in the buying process and feel like they know the products better before making a decision. This is another step towards a personalized and interactive shopping experience that could shape the future of retail.

🤝 The Power of AI in Commerce: A Deeper Connection Between Merchants and Customers

The new AI tools that Google is making available to merchants aim to not only improve the way products are marketed, but also create a deeper and lasting connection between customers and merchants. These tools allow retailers to engage their customers in a more personal and interactive way, ultimately leading to stronger brand loyalty.

The ability to create what Google calls **“magic moments”** through the use of generative AI and immersive ad formats is a key to a more successful brand strategy. Customers are increasingly looking for experiences that go beyond just purchasing. They want to identify with the brands they buy from and have an emotional experience that they will remember.

By using AI, retailers can now deliver these experiences while increasing their efficiency. They can better understand their customers' preferences by using data and AI analytics to create tailored experiences that are precisely tailored to their audiences' needs and wants. This not only leads to an improvement in customer satisfaction, but also to long-term customer loyalty.

🔍 The impact of AI on the future of commerce

Google's new AI tools clearly show that the future of commerce is digital and interactive. With the expanded capabilities offered by generative AI, virtual try-on, 3D visualizations and immersive ad formats, retailers can engage their customers in entirely new ways. These technologies not only offer the opportunity to improve the shopping experience, but also to strengthen customer loyalty and deepen trust in the brand.

As commerce continues to evolve, it will be critical for retailers to leverage these new technologies to remain competitive. Those who adopt these innovations early will be able to stand out from the crowd and offer their customers a shopping experience that is both engaging and forward-thinking.

📣 Similar topics

• 🚀 New AI tools from Google for traders
• 🛍️ Virtual fitting with Google Shopping
• 🌟 AI-driven product experiences
• 🖼️ Product images in your own brand style
• 📱 Dynamic product videos with AI
• 🌐 Immersive ad formats discovered
• 🔍 Visibility through Google brand profile
• 🌸 Seasonal images with generative AI
• 🎥 Short-form product videos in marketing
• 🤖 Data analysis for customer loyalty

#️⃣ Hashtags: #ArtificialIntelligence #Onlinemarketing #VirtualFitting #Brand Profile #Product Videos

Xpert.Digital - Pioneer Business Development

Smart Glasses & KI - XR/AR/VR/MR industry expert

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