User Generated Content

Published on: December 14, 2020 / update from: December 14, 2020 - Author: Konrad Wolfenstein

User-generated content – ​​facts and figures Image: metamorworks|Shutterstock.com

User-generated content refers to a variety of media such as wikis, question-and-answer databases, digital videos, blogging, podcasting, forums, review sites, social networks, social media, and mobile photography. User-generated content has gained popularity through social media and content-based sharing sites such as Buzzfeed.

A well-known and still widely used example of de facto user-generated content edited collaboratively online is Wikipedia, which has millions of contributors worldwide. In addition to traditional wikis, Internet users are increasingly uploading information and posting comments on a variety of different platforms such as social networks Facebook and Twitter or forum communities such as Reddit. Sharing photos is one of the most popular content creation activities. Photos, including selfies and images of friends and family, are a popular form of content shared on social media by teens and young adults in the United States. The most popular photo editing and sharing apps include Instagram, with 1 billion monthly active users, and Snapchat, with 203 million daily active users. As of August 2018, 62 percent of U.S. adults had taken a selfie and uploaded it to a social media site.

Product reviews are also a leading content creation activity. Local business review website Yelp had 177 million reviews in 2018 and book review platform Goodreads had 90 million reviews in July 2019. Other popular types of online reviews include business reviews for restaurants and cafes, followed by reviews of doctors, dentists and general stores.

In addition to photos, videos have also become a popular platform for Internet users to create and share content. As of December 2018, people and blog videos accounted for 32 percent of YouTube video content and around 19 percent of video views on the platform. The average people and blog video on YouTube was 8.4 minutes long, shorter than the platform average. The number of hours of videos uploaded to YouTube is steadily increasing, reaching 500 hours of videos uploaded per minute in May 2019. That's perhaps not surprising, as an October 2018 survey found that 49 percent of U.S. internet users uploaded or shared a video or photo online in the last month.

Mobile has proven to be fertile ground for the increasing use of mobile social video apps. User-created short clips are immensely popular content - platforms like TikTok, Snapchat or Instagram Stories have allowed users to record short clips that can be instantly shared with friends or followers, and there are countless social media accounts dedicated to this Dedicate to reposting user-generated content from other platforms.

User-generated content

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