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Extended or Virtual: Where can I use augmented reality sensibly?


Konrad Wolfenstein - Brand Ambassador - Industry InfluencerOnline contact (Konrad Wolfenstein)

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Published on: April 3, 2023 / update from: April 3, 2023 - Author: Konrad Wolfenstein

Use of augmented reality

Use of augmented reality – Image: Andrey Suslov|Shutterstock.com

Possible uses of augmented reality

Augmented Reality (AR) is a technology that integrates digital information into the real world. AR can be usefully used in various areas of application. Here are some examples:

Navigation: AR can help with orientation in the city by showing the route and location in real time.

Education: AR can be used to create interactive learning content that makes learning more effective and interesting. For example, students can learn in a virtual environment through AR glasses, improving their understanding of abstract concepts.

Commerce: AR can improve customer engagement and experience by allowing them to see products in a virtual environment before purchasing them.

Tourism: AR can be used to offer tourists interactive and informative tours of historical places or cities. AR can also help navigate unfamiliar areas.

Marketing: AR can be used to create creative and interactive advertising campaigns that attract and delight audiences. Companies can present their products in a unique way using AR technology.

Public Administration: AR can help simplify administrative tasks by presenting applications and forms in an interactive and easy-to-understand manner.

Logistics: AR can be used to help truck drivers navigate unfamiliar areas and provide them with location-based information.

There are many other applications for AR, such as healthcare, architecture, gaming and sports. It is important that the application is considered on a case-by-case basis to ensure that AR truly adds value.

 

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