ELECTRA under power – Charging points across borders – From France to Germany – How ELECTRA wants to revolutionize the German market

🚗 A defining advance is taking place in the dynamic landscape of electromobility: ELECTRA, a pioneer in the field of fast charging stations for electric cars, announced its entry into the German market. This is seen as a clear signal of a future in which clean energy and sustainability play a central role.

🤝 Who is Kerstin Schmidt?

A key figure in this remarkable move is Kerstin Schmidt, who was recently appointed Managing Director of ELECTRA's German branch. Their impressive portfolio, strengthened by two decades of experience in sales and management in the technology sector, promises to drive innovation and firmly anchor ELECTRA in the German market. Through her previous roles, including senior roles at BayWa re renewable energy and Wallbox Chargers, Schmidt brings groundbreaking expertise in managing large-scale projects and strategic partnerships.

📘 ELECTRA's vision for Germany

ELECTRA, a French company that has built over 170 stations with more than 1,000 charging points since its founding, aims to achieve an ambitious goal by 2030: the installation of 500 fast charging stations with more than 3,000 charging points in Germany. To achieve this goal, up to 2,200 stations with 15,000 charging points are to be developed across Europe. The company is thus responding to the forecast increase of almost 30 million electric vehicles on Europe's roads by 2030.

💰 Financing round and expansion

These ambitious goals cannot be achieved without significant investments. That's why the latest financing round with a historic record of 304 million euros is a decisive driver for Electra's expansion plans. PGGM, a Dutch pension fund service provider, was at the forefront of the investors. This financial injection is not a flash in the pan - ELECTRA has already raised a total of 600 million euros in capital over three years to build one of the first comprehensive charging networks in Europe.

🔗 Established partnerships and support

ELECTRA's ongoing success is underlined by a network of established partnerships with well-known industry players. The spectrum ranges from pension funds and investment groups to strategic partners such as real estate groups, hoteliers and fleet operators. Special mention should be made of the extensive support from existing stakeholders such as Eurazeo, Rive Private Investment, the SNCF Group and many others, who reaffirm their trust through renewed investments.

⚡ Special features of ELECTRA

What sets ELECTRA apart from its competitors is its consistent focus on fast charging and providing a user-centric infrastructure. The company's goal is to promote electromobility not only as a necessary ecological alternative, but also as a convenient and practical option for consumers.

🌍 ELECTRA's presence in Europe

ELECTRA has a comprehensive presence in eight European countries and has thus sent a clear signal: the future of transport is electric. ELECTRA charging stations can be found at airports, in city centers, in supermarket parking lots and now also at motorway service stations, always with the aim of designing charging processes in such a way that they can be integrated into people's lifestyles.

💡 Innovative services

Innovative thinking characterizes ELECTRA's corporate philosophy - electric vehicle owners can, for example, reserve charging points or use intuitive apps to find nearby charging stations. The company also offers services that enable working people who are often on the road to charge their vehicles easily and cost-effectively.

🌟 Conclusion and outlook

With the strategic move of entering the German market and strengthening its financial foundation through the latest financing round, ELECTRA is underpinning its reputation as a future-oriented player in an increasingly competitive environment. Promoting an infrastructurally and technologically advanced fast-charging network culture could not only facilitate the transition to electromobility, but also accelerate the decisive change in our transport and environmental awareness - for a more sustainable future in which electrically powered vehicles are not the exception but the rule.

🌿 The sustainable path ahead of us

The path to this renewable future requires not only ambitious projects like ELECTRA's, but also a fundamental change in the way society, business and politics approach mobility and the associated ecological challenges. Such collective efforts are key to making the transition to electric mobility not just a possibility, but an attractive and practical reality for everyone.

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🔬 Research and innovation

It is this vision of an integrated, sustainable and user-friendly electric mobility landscape that drives ELECTRA's efforts and is embodied in the establishment of customer-focused charging point experiences.

🔌 Charging infrastructure as an ecosystem

ELECTRA's approach is to see the charging infrastructure not just as an energy supply point, but as an ecosystem that is seamlessly integrated into everyday life. With high-performance charging technology (HPC, High Power Charging), which enables electric vehicles to be charged in just a few minutes, ELECTRA addresses one of the biggest disadvantages of e-mobility: the charging time. Combined with intuitive, customizable mobile interfaces that improve information and accessibility, the company solidifies its position as an innovation leader and helps electric mobility be seen not just as an alternative, but as a preferred choice for vehicle owners.

🌍 Synergistic location strategy

From a strategic perspective, ELECTRA takes a pragmatic approach by targeting locations with high visitor flows, such as urban areas and suburbs - without competing with existing alternating current (AC) charging networks from local municipal utilities or other competitors. This approach creates synergies instead of competition and enables collaborative expansion of the charging infrastructure.

💡 Specializing in fast charging

Beyond charging technology, ELECTRA's business strategy is also noteworthy. As a pure provider in the fast charging market, the company pursues a clear specialization that allows it to fully concentrate on improving and expanding fast charging. This focus is similar to the strategy of car manufacturers who focus on building electric vehicles and thereby become leaders in their sector. ELECTRA also strives to make significant progress in charging infrastructure, exceed previous limits and continuously improve the customer experience.

🤝 Partnerships and networks

The financial and strategic support from renowned partners and investors, from public funds such as infrastructure funds and private investors, forms the foundation. A network of alliances with strategic industry players - including fleet operators, retailers, real estate companies and hotels - constitutes the operational basis for ELECTRA's planned expansion and success. Forward-looking partnerships with well-known automobile companies and mobility service providers such as Honda, Europcar and Hertz not only expand the company's reach, but also open up new perspectives in terms of user acceptance and market penetration.

🏆 Recognition and values

ELECTRA, with awards such as the French Tech Next 40 and France 2030 as well as the European Scale Up of the Year Award, represents not only a successful business unit, but also a community of values ​​that focuses on innovation, sustainability and user-friendliness. At a time when the urgency for climate action and green technologies could not be higher, ELECTRA plays a key role in shaping the transport of the future - a future that relies less on fossil fuels and more on clean, renewable energy.

🌱 Sustainability and global goals

The global commitment to carbon-neutral goals and the reduction of greenhouse gas emissions is legitimized by the vision and achievements of companies like ELECTRA. Continuing to expand and refine an infrastructure that supports and promotes sustainable practices is a fundamental component to realizing these global ambitions.

🚘 The role of ELECTRA in Germany

In Germany, ELECTRA sees itself in a position to significantly drive the growth of electromobility by providing a stable, reliable and advanced charging infrastructure that eases the transition to electric vehicles and offers users a seamless experience. With a strategy built on customer experience, technology and strategic partnerships, ELECTRA is well positioned to take a leading role in electromobility in Germany and Europe and become a key player in shaping the energy and transport transition.

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🛠️ Fundamentals of transformation

In the coming years, Germany will play a crucial role in shaping the electric mobility landscape, and ELECTRA will be a key driver of this change. The motivations for this change are complex: global climate agreements, local emissions targets, the falling costs of renewable energy and the increasing acceptance of electric vehicles by consumers.

🤖 Customer experience as a priority

To make the use of electric vehicles even more attractive and convenient, ELECTRA places a strong focus on the user experience. Electromobility must not be perceived as a compromise solution; Rather, it must be positioned as a desirable and superior alternative. This not only requires fast and reliable charging processes, but also innovative services such as the ability to reserve charging stations or receive precise information about charging times and costs in real time.

⚡ A new ecosystem for charging stations

With this customer-focused approach and through collaborations with established retail chains, supermarkets, hotel chains and real estate groups, ELECTRA is creating a new ecosystem for charging stations. These are located at strategically selected locations that have a high frequency of electric vehicle users, so that charging processes can be integrated into everyday life. In practice, this means that customers can conveniently charge their electric car while they do their shopping or stay in a hotel.

📈 Growth and expansion

ELECTRA's network is geared towards rapid growth, which is reflected not only in physical expansion into various European countries, but also in increasing charging volumes and the number of daily charging operations. Every new location – be it in a metropolitan area, at an airport or at a motorway rest stop – is a further step towards the realization of sustainable electromobility.

🛰️ Focus on innovation and research

To support this growth, ELECTRA relies on innovation and research. The company's proprietary technology used in its charging stations is continually improved to ensure optimal performance and ease of use. The development of such special technology is a costly but worthwhile undertaking, as it allows ELECTRA to stand out from other providers and generate trust among users.

🤝 Partnerships and collaborations

ELECTRA is also working to further expand partnerships and collaborations to build a robust network of fast charging stations. This network is aimed at both individual consumers and business customers such as taxi companies, delivery services and corporate fleets that rely on reliable charging infrastructure.

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